# Startup Growth Playbook

> Clone into any startup repo. An LLM agent auto-generates and executes a marketing plan from your codebase. 7 distribution-first strategies.

- **Type:** MCP server
- **Install:** `agentstack add mcp-fayerman-source-startup-growth-playbook`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [fayerman-source](https://agentstack.voostack.com/s/fayerman-source)
- **Installs:** 0
- **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [fayerman-source](https://github.com/fayerman-source)
- **Source:** https://github.com/fayerman-source/startup-growth-playbook

## Install

```sh
agentstack add mcp-fayerman-source-startup-growth-playbook
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Startup Growth Playbook

Distribution-first marketing strategies for AI-era startups. Clone into any project directory and let an LLM agent auto-generate and execute a marketing plan from the codebase.

## Quick Start

```bash
cd your-startup-project/
git clone https://github.com/fayerman-source/startup-growth-playbook.git marketing/
```

Then tell your LLM agent:

> Read `marketing/AGENT.md` and follow the protocol.

The agent will:
1. **Discover** — scan your codebase to understand the product, niche, and audience
2. **Select** — pick the best 2-3 strategies from the playbook
3. **Plan** — generate a tailored `plan.md` with real tasks and metrics
4. **Execute** — produce marketing artifacts (content, SEO pages, outreach, etc.)
5. **Handoff** — when the next step requires app-code changes or live rollout, generate an implementation-ready handoff instead of endlessly expanding docs

No manual setup. No forms to fill in. The protocol bootstraps from your code.

## What's Inside

| File | Purpose |
|---|---|
| `AGENT.md` | Self-bootstrapping protocol — the agent reads this first |
| `playbook.md` | 8 distribution strategies with implementation steps and agent tasks |
| `startup-template.md` | Plan structure (used by the agent, not by you) |

## The 8 Strategies

1. **MCP Servers** — let AI assistants sell for you
2. **Programmatic SEO** — generate thousands of keyword-targeted pages
3. **Free Tool** — build a grader/calculator as top-of-funnel
4. **Answer Engine Optimization** — be the source ChatGPT and Perplexity cite
5. **Viral Artifacts** — make product outputs shareable
6. **Newsletter Acquisition** — buy an audience for $5-20K instead of building from zero
7. **Content Repurposing** — one pillar piece becomes 50+ across channels
8. **Parallel Instagram Reels Content Engine** — high-volume meme-remix short-form video across parallel Instagram accounts for consumer mobile apps (5-6 month grind; credit: Caleb Dean / Runify, via [Superwall Podcast](https://www.youtube.com/watch?v=yw5iIgO4PbY); primary-source analysis in [research/runify-content-engine-analysis.md](research/runify-content-engine-analysis.md))

## Output Structure

The agent commits marketing artifacts to subdirectories:

```
marketing/
  plan.md         — tailored marketing plan (auto-generated)
  content/        — tweets, LinkedIn posts, newsletters, blog posts
  seo/            — keyword research, page templates, generated pages
  tools/          — free tool specs or source code
  outreach/       — newsletter targets, DM templates
  aeo/            — FAQ content, schema markup
  artifacts/      — viral artifact designs, share copy
```

## Important Boundary

By default, this playbook is designed to generate and organize marketing work inside `marketing/`.

If the next valuable step requires:

- publishing pages in the real app
- wiring homepage or product UX changes
- implementing share flows
- adding analytics
- submitting sitemaps or checking live behavior

the agent should switch from content generation to an **implementation handoff** unless the user explicitly asks it to modify the product code.

## Source

Strategies 1-7 are derived from Greg Isenberg's *Startup Ideas Podcast*. Strategy 8 is informed by Caleb Dean's public account of Runify, including the *Superwall Podcast with Joseph Choy*.

## License

MIT

## Source & license

This open-source MCP server is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [fayerman-source](https://github.com/fayerman-source)
- **Source:** [fayerman-source/startup-growth-playbook](https://github.com/fayerman-source/startup-growth-playbook)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/mcp-fayerman-source-startup-growth-playbook
- Seller: https://agentstack.voostack.com/s/fayerman-source
- Browse the marketplace: https://agentstack.voostack.com/browse

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