# Seo Rank Tracker

> >

- **Type:** Skill
- **Install:** `agentstack add skill-01clauding-claude-seo-skill-seo-rank-tracker`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [01clauding](https://agentstack.voostack.com/s/01clauding)
- **Installs:** 0
- **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [01clauding](https://github.com/01clauding)
- **Source:** https://github.com/01clauding/claude-seo-skill/tree/main/skills/seo-rank-tracker
- **Website:** https://clawpond.com/seo-skill

## Install

```sh
agentstack add skill-01clauding-claude-seo-skill-seo-rank-tracker
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# seo-rank-tracker — Keyword Ranking Monitoring

## Ranking Data Sources

### Primary Sources
| Source | Data Type | Pros | Cons |
|--------|----------|------|------|
| **GSC Search Performance** | Avg position (impressions-weighted) | Free, real data, query-level | Averaged, 2-day delay, sampled |
| **CrUX + GSC combined** | Position + performance correlation | Links CWV to rankings | Requires both APIs |
| **Third-party SERP APIs** | Exact position, SERP features | Real-time, geo-specific | Paid, rate-limited |
| **Manual spot checks** | Visual SERP inspection | Accurate, sees full context | Doesn't scale |

### GSC Position Data Caveats
- Position is **impressions-weighted average** — a page ranking #3 for 100 impressions and #50 for 10 impressions shows as ~7.3
- Data is **2 days delayed** (hourly granularity available via API since Dec 2025)
- Positions are **sampled** for high-volume queries
- Filter by `device` to see mobile vs desktop separately
- Filter by `country` for geo-specific rankings

## SERP Feature Tracking (2026)

### Features to Monitor
| Feature | Prevalence | Impact on Organic CTR |
|---------|-----------|----------------------|
| **AI Overviews** | 48% of queries | -34 to -46% CTR for positions below |
| **Featured Snippets** | ~12% of queries | +2x CTR if captured (Position 0) |
| **People Also Ask (PAA)** | ~65% of queries | Moderate — clicks distributed |
| **Video Carousel** | ~20% of queries | High for how-to/tutorial content |
| **Image Pack** | ~30% of queries | Moderate — drives image search traffic |
| **Local Pack** | ~35% of local queries | Very high — dominates local intent |
| **Knowledge Panel** | ~20% of brand queries | Builds trust, reduces clicks to site |
| **Shopping Results** | ~25% of product queries | High for e-commerce |
| **AI Mode (Zero Links)** | Growing (180+ countries) | 100% — no organic results shown |

### AI Overview Impact Analysis
When AI Overviews appear for your target queries:
1. **Cited in AIO**: Position preserved, CTR may increase (trusted source signal)
2. **Not cited in AIO**: CTR drops 34-46% even if ranking #1
3. **Strategy**: Optimize for citation (see `seo-geo` skill) rather than just ranking

## Ranking Monitoring Framework

### Keyword Categories
| Category | Tracking Frequency | Alert Threshold |
|----------|-------------------|-----------------|
| **Money keywords** (high-intent, transactional) | Daily | ±3 positions |
| **Brand keywords** | Daily | ±5 positions |
| **Content keywords** (informational) | Weekly | ±5 positions |
| **Long-tail keywords** | Monthly | ±10 positions |
| **Competitor brand keywords** | Weekly | Any appearance/disappearance |

### Position Buckets Analysis
| Bucket | Interpretation | Action |
|--------|---------------|--------|
| **#1-3** | Dominant positions | Defend — monitor for competitors rising |
| **#4-10** | First page | Optimize — quick wins available |
| **#11-20** | Second page | Push to page 1 — content enhancement + links |
| **#21-50** | Discoverable | Evaluate — worth investing or pivot keyword? |
| **#50+** | Not competitive | Reassess — new content or abandon keyword |

### Striking Distance Analysis
Keywords ranking #4-20 are "striking distance" — most ROI per effort:
1. Filter GSC data for avg position 4-20
2. Sort by impressions (high impressions = high opportunity)
3. Analyze current page quality vs top 3 competitors
4. Prioritize by: `opportunity = impressions × (target_ctr - current_ctr)`

## Local vs National Ranking

### Local Ranking Factors
- Google Business Profile optimization (completeness, reviews, photos)
- NAP consistency (Name, Address, Phone across directories)
- Local content and landing pages
- Proximity to searcher (uncontrollable but measurable)
- Local link building (chambers of commerce, local media)

### Geo-Specific Tracking
Track rankings for key locations separately:
```
Keyword: "plumber near me"
├── New York, NY: #3 (Local Pack: #1)
├── Los Angeles, CA: #7 (Local Pack: not listed)
├── Chicago, IL: #12 (Local Pack: #3)
└── National average: #8
```

Use geo-targeted SERP APIs (Bright Data, DataForSEO) for location-specific data.

## Competitor Rank Comparison

### Share of Voice (SOV) Calculation
```
SOV = Σ (estimated_clicks per keyword) / Σ (total_clicks for all tracked keywords) × 100
```

Where estimated_clicks = search_volume × CTR_for_position

### Competitor Monitoring Checklist
- [ ] Track same keywords for top 5 competitors
- [ ] Compare SOV trends monthly
- [ ] Detect new competitor pages targeting your keywords
- [ ] Monitor competitor SERP feature wins/losses
- [ ] Alert when competitor enters your top-3 keywords

### Competitive Position Matrix
| Your Rank vs Competitor | Strategy |
|------------------------|----------|
| You #1-3, them #4+ | **Defend**: Monitor, maintain content freshness |
| You #4-10, them #1-3 | **Attack**: Analyze their page, improve yours |
| Both #1-3 | **Differentiate**: Unique angle, better UX, SERP feature targeting |
| Both #11+ | **Reassess**: Is this keyword worth competing for? |

## Ranking Volatility Analysis

### Google Update Detection
- Track average position across all keywords daily
- **Normal fluctuation**: ±2-3 positions day-to-day
- **Potential update**: ±5+ positions across multiple keywords simultaneously
- Cross-reference with known Google update dates (MozCast, Semrush Sensor)

### Volatility Scoring
| Volatility Level | Daily Position Change | Likely Cause |
|----------------|-----------------------|-------------|
| **Low** (0-2) | ±1-2 positions | Normal SERP movement |
| **Moderate** (3-5) | ±3-5 positions | Algorithm refinement or competitor changes |
| **High** (6-10) | ±6-10 positions | Google update or significant site change |
| **Extreme** (10+) | ±10+ positions | Major algorithm update or penalty |

### Recovery Playbook
If rankings drop significantly:
1. **Check GSC** for manual actions or security issues
2. **Check timing** against known Google updates
3. **Analyze pattern**: All keywords affected → site-wide issue. Specific cluster → topical issue
4. **Compare content** against new top-ranking pages — what changed?
5. **Review technical**: Any recent site changes? (migration, redesign, server issues)
6. **Cross-reference CrUX**: Did CWV degrade simultaneously?

## GSC Cross-Validation

### Data Reconciliation
Compare rank tracker data with GSC:
- Rank tracker shows **exact position** for a single geo/device
- GSC shows **average position** across all impressions
- Discrepancies are normal — investigate only when directionally different (rank tracker says #3, GSC says #25)

### Anomaly Detection Rules
| Signal | Trigger | Investigation |
|--------|---------|--------------|
| Position drop + impression increase | Ranking dropped but query volume grew | Seasonal trend masking decline |
| Position stable + click decrease | Same rank but fewer clicks | SERP feature stealing clicks (AI Overview?) |
| Position improvement + traffic decrease | Higher rank, less traffic | Search volume declining for keyword |
| Sudden 0 impressions | Complete disappearance | De-indexing, canonical issue, or robots.txt block |

---

## Automated Monitoring Integration

### Monitoring Frequency Configuration
| Keyword Type | Check Frequency | Data Source | Alert Channel |
|-------------|----------------|-------------|---------------|
| Brand terms | Daily | GSC API (hourly since Dec 2025) | Slack immediate |
| Core commercial | Every 3 days | GSC API + SERP API validation | Slack + email digest |
| Content keywords | Weekly | GSC API batch | Weekly digest |
| Long-tail | Weekly | GSC API batch | Weekly digest |
| New content | Daily for 30 days | GSC URL Inspection API | Slack if not indexed by day 3 |

### Alert Rule Templates
```
Rule: Core Keyword Drop
  Trigger: position drops ≥5 from 7-day average
  Severity: HIGH
  Action: Investigate → check competitor changes → check technical issues

Rule: Batch Drop
  Trigger: 3+ tracked keywords drop simultaneously
  Severity: HIGH
  Action: Check Google update timeline → compare with SEMrush Sensor

Rule: SERP Feature Loss
  Trigger: Lost Featured Snippet or AI Overview citation
  Severity: MEDIUM
  Action: Compare content with new feature holder → update content

Rule: Competitor Entry
  Trigger: New competitor enters top 3 for core keyword
  Severity: MEDIUM
  Action: Analyze competitor page → identify advantages → plan response
```

### Notification Templates

#### Slack Alert Format
```
🔴 [HIGH] Ranking Alert — {domain}
Keyword: "{keyword}"
Position: {old_pos} → {new_pos} (↓{drop})
URL: {page_url}
Possible cause: {analysis}
Action: {recommendation}
```

#### Weekly Digest Format
```
📊 Weekly Rank Report — {domain} — Week of {date}
Summary: {total_tracked} keywords | ↑{improved} | ↓{declined} | →{stable}
Top Movers: [table of top 5 up/down]
Alerts Triggered: {count} ({critical}/{high}/{medium})
SOV Change: {your_sov}% (was {last_week}%)
Action Items: [prioritized list]
```

Cross-reference: `seo-monitor` skill for comprehensive monitoring beyond rankings.
Cross-reference: `seo-report` skill for full report generation.

## Scoring

| Category | Weight |
|----------|--------|
| Keyword Coverage | 25% |
| Tracking Infrastructure | 20% |
| SERP Feature Monitoring | 20% |
| Competitor Tracking | 15% |
| Alerting & Reporting | 10% |
| Data Cross-Validation | 10% |

## Output Format

Generate `RANK-TRACKING-REPORT.md` with:
1. **Ranking Health Score** (0-100)
2. **Position Distribution** (buckets: #1-3, #4-10, #11-20, #21-50, #50+)
3. **Striking Distance Opportunities** (keywords #4-20 sorted by opportunity)
4. **SERP Feature Status** (which features you own vs competitors)
5. **Share of Voice** (your SOV vs top competitors)
6. **Volatility Analysis** (recent ranking stability)
7. **Recommendations** (prioritized by expected traffic impact)

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [01clauding](https://github.com/01clauding)
- **Source:** [01clauding/claude-seo-skill](https://github.com/01clauding/claude-seo-skill)
- **License:** MIT
- **Homepage:** https://clawpond.com/seo-skill

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-01clauding-claude-seo-skill-seo-rank-tracker
- Seller: https://agentstack.voostack.com/s/01clauding
- Browse the marketplace: https://agentstack.voostack.com/browse

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