# Shopify Admin Marketing Consent Report

> Read-only: audits email and SMS marketing consent status across the customer base for compliance and segmentation.

- **Type:** Skill
- **Install:** `agentstack add skill-40rty-ai-shopify-admin-skills-shopify-admin-marketing-consent-report`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [40RTY-ai](https://agentstack.voostack.com/s/40rty-ai)
- **Installs:** 0
- **Category:** [Communication](https://agentstack.voostack.com/c/communication)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [40RTY-ai](https://github.com/40RTY-ai)
- **Source:** https://github.com/40RTY-ai/shopify-admin-skills/tree/main/skills/customer-ops/shopify-admin-marketing-consent-report
- **Website:** http://skills.40rty.ai

## Install

```sh
agentstack add skill-40rty-ai-shopify-admin-skills-shopify-admin-marketing-consent-report
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

## Purpose
Scans all customer records and reports the breakdown of email and SMS marketing consent status (subscribed, unsubscribed, pending, never asked). Used for compliance audits, GDPR/CAN-SPAM reviews, and understanding the addressable marketing audience. Read-only — no mutations.

## Prerequisites
- Authenticated Shopify CLI session: `shopify store auth --store  --scopes read_customers`
- API scopes: `read_customers`

## Parameters

| Parameter | Type | Required | Default | Description |
|-----------|------|----------|---------|-------------|
| store | string | yes | — | Store domain (e.g., mystore.myshopify.com) |
| channel | string | no | both | Consent channel to audit: `email`, `sms`, or `both` |
| format | string | no | human | Output format: `human` or `json` |

## Safety

> ℹ️ Read-only skill — no mutations are executed. Safe to run at any time.

## Workflow Steps

1. **OPERATION:** `customers` — query
   **Inputs:** `first: 250`, select `emailMarketingConsent { marketingState, consentUpdatedAt }`, `smsMarketingConsent { marketingState, consentUpdatedAt }`, pagination cursor
   **Expected output:** All customers with consent states; paginate until `hasNextPage: false`

2. Count customers by consent state for each channel

3. Calculate: addressable audience (subscribed), at-risk (pending), unreachable (unsubscribed/not asked)

## GraphQL Operations

```graphql
# customers:query — validated against api_version 2025-01
query MarketingConsentAudit($after: String) {
  customers(first: 250, after: $after) {
    edges {
      node {
        id
        displayName
        defaultEmailAddress {
          emailAddress
        }
        emailMarketingConsent {
          marketingState
          consentUpdatedAt
          marketingOptInLevel
        }
        smsMarketingConsent {
          marketingState
          consentUpdatedAt
        }
      }
    }
    pageInfo {
      hasNextPage
      endCursor
    }
  }
}
```

## Session Tracking

**Claude MUST emit the following output at each stage. This is mandatory.**

**On start**, emit:
```
╔══════════════════════════════════════════════╗
║  SKILL: Marketing Consent Report             ║
║  Store:                        ║
║  Started:              ║
╚══════════════════════════════════════════════╝
```

**After each step**, emit:
```
[N/TOTAL]   
          → Params: 
          → Result: 
```

**On completion**, emit:

For `format: human` (default):
```
══════════════════════════════════════════════
MARKETING CONSENT REPORT
  Total customers: 

  Email Marketing:
    Subscribed:      (%)  ← addressable
    Unsubscribed:    (%)
    Pending:         (%)
    Not asked:       (%)

  SMS Marketing:
    Subscribed:      (%)
    Unsubscribed:    (%)
    Not asked:       (%)
  Output: consent_audit_.csv
══════════════════════════════════════════════
```

For `format: json`, emit:
```json
{
  "skill": "marketing-consent-report",
  "store": "",
  "total_customers": 0,
  "email": { "subscribed": 0, "unsubscribed": 0, "pending": 0, "not_asked": 0 },
  "sms": { "subscribed": 0, "unsubscribed": 0, "not_asked": 0 },
  "output_file": "consent_audit_.csv"
}
```

## Output Format
CSV file `consent_audit_.csv` with columns:
`customer_id`, `email`, `email_marketing_state`, `email_consent_updated_at`, `sms_marketing_state`, `sms_consent_updated_at`

## Error Handling
| Error | Cause | Recovery |
|-------|-------|----------|
| `THROTTLED` | API rate limit exceeded | Wait 2 seconds, retry up to 3 times |
| No customers | Empty store | Exit with 0 results |

## Best Practices
- "Subscribed" is your addressable marketing audience — a low subscription rate may indicate checkout opt-in is not prominent enough.
- "Pending" means a customer provided their email but has not confirmed consent — this is common for double opt-in flows.
- Run before major campaigns to get an accurate count of the addressable audience; your ESP will show a different number if it has additional unsubscribes not synced back to Shopify.
- GDPR compliance note: customers in the EU with `marketingOptInLevel: SINGLE_OPT_IN` may require a re-consent campaign depending on your legal basis for processing.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [40RTY-ai](https://github.com/40RTY-ai)
- **Source:** [40RTY-ai/shopify-admin-skills](https://github.com/40RTY-ai/shopify-admin-skills)
- **License:** MIT
- **Homepage:** http://skills.40rty.ai

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-40rty-ai-shopify-admin-skills-shopify-admin-marketing-consent-report
- Seller: https://agentstack.voostack.com/s/40rty-ai
- Browse the marketplace: https://agentstack.voostack.com/browse

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