# Shopify Admin Order Attribution Report

> Read-only: parses UTM source/medium/campaign from order landing site URLs to attribute revenue, AOV, and conversion volume to marketing channels.

- **Type:** Skill
- **Install:** `agentstack add skill-40rty-ai-shopify-admin-skills-shopify-admin-order-attribution-report`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [40RTY-ai](https://agentstack.voostack.com/s/40rty-ai)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [40RTY-ai](https://github.com/40RTY-ai)
- **Source:** https://github.com/40RTY-ai/shopify-admin-skills/tree/main/skills/order-intelligence/shopify-admin-order-attribution-report
- **Website:** http://skills.40rty.ai

## Install

```sh
agentstack add skill-40rty-ai-shopify-admin-skills-shopify-admin-order-attribution-report
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

## Purpose
Pulls recent orders, extracts the UTM parameters embedded in each order's `landingPageUrl` query string, and rolls up revenue, order count, and average order value (AOV) by `utm_source`, `utm_medium`, and `utm_campaign`. Builds a marketing attribution report directly from first-party Shopify order data — no external analytics tool required. Read-only — no mutations.

## Prerequisites
- Authenticated Shopify CLI session: `shopify store auth --store  --scopes read_orders`
- API scopes: `read_orders`

## Parameters

| Parameter | Type | Required | Default | Description |
|-----------|------|----------|---------|-------------|
| store | string | yes | — | Store domain (e.g., mystore.myshopify.com) |
| days_back | integer | no | 30 | Lookback window for orders to attribute |
| group_by | string | no | source | Primary grouping dimension: `source`, `medium`, `campaign`, or `source_medium` |
| min_orders | integer | no | 1 | Minimum orders per group to include in the report |
| include_organic | bool | no | true | When false, omit orders with no UTM parameters from the breakdown |
| format | string | no | human | Output format: `human` or `json` |

## Safety

> ℹ️ Read-only skill — no mutations are executed. Safe to run at any time. Attribution accuracy depends on whether the storefront propagates UTM parameters into the checkout — orders that bypass the storefront (POS, draft orders, subscriptions) will not have landing site URLs.

## Workflow Steps

1. **OPERATION:** `orders` — query
   **Inputs:** `query: "created_at:>='' financial_status:paid"`, `first: 250`, select `landingPageUrl`, `referrerUrl`, `customerJourneySummary`, `totalPriceSet`, pagination cursor
   **Expected output:** All paid orders in the window with landing page URLs; paginate until `hasNextPage: false`

2. For each order, parse `landingPageUrl` query string and extract `utm_source`, `utm_medium`, `utm_campaign`, `utm_term`, `utm_content`. Orders without UTM params are bucketed as `(direct/organic)` if `include_organic: true`.

3. Aggregate by the `group_by` dimension: sum order count, sum revenue (in shop currency), compute AOV = revenue / orders.

4. Sort groups by revenue descending; filter out groups below `min_orders`.

## GraphQL Operations

```graphql
# orders:query — validated against api_version 2025-01
query OrdersWithAttribution($query: String!, $after: String) {
  orders(first: 250, after: $after, query: $query) {
    edges {
      node {
        id
        name
        createdAt
        landingPageUrl
        referrerUrl
        displayFinancialStatus
        totalPriceSet {
          shopMoney {
            amount
            currencyCode
          }
        }
        customerJourneySummary {
          firstVisit {
            landingPage
            source
            sourceType
            referrerUrl
            utmParameters {
              source
              medium
              campaign
              term
              content
            }
          }
          lastVisit {
            landingPage
            source
            sourceType
            utmParameters {
              source
              medium
              campaign
            }
          }
          momentsCount
        }
      }
    }
    pageInfo {
      hasNextPage
      endCursor
    }
  }
}
```

## Session Tracking

**Claude MUST emit the following output at each stage. This is mandatory.**

**On start**, emit:
```
╔══════════════════════════════════════════════╗
║  SKILL: Order Attribution Report             ║
║  Store:                        ║
║  Started:              ║
╚══════════════════════════════════════════════╝
```

**After each step**, emit:
```
[N/TOTAL]   
          → Params: 
          → Result: 
```

**On completion**, emit:

For `format: human` (default):
```
══════════════════════════════════════════════
ORDER ATTRIBUTION REPORT  ( days)
  Orders attributed:   
  Total revenue:       $
  Untagged (direct):     (%)

  Top sources by revenue:
         Orders:    Revenue: $   AOV: $
         Orders:    Revenue: $   AOV: $
  Output: attribution_report_.csv
══════════════════════════════════════════════
```

For `format: json`, emit:
```json
{
  "skill": "order-attribution-report",
  "store": "",
  "period_days": 30,
  "group_by": "source",
  "orders_attributed": 0,
  "total_revenue": 0,
  "currency": "USD",
  "groups": [
    { "key": "google", "orders": 0, "revenue": 0, "aov": 0 }
  ],
  "output_file": "attribution_report_.csv"
}
```

## Output Format
CSV file `attribution_report_.csv` with columns:
`group_key`, `utm_source`, `utm_medium`, `utm_campaign`, `orders`, `revenue`, `aov`, `currency`, `pct_of_revenue`

## Error Handling
| Error | Cause | Recovery |
|-------|-------|----------|
| `THROTTLED` | API rate limit exceeded | Wait 2 seconds, retry up to 3 times |
| `landingPageUrl` is null | Order placed via POS, draft, or subscription | Bucket as `(direct/organic)`, count separately |
| Malformed query string | Manual or partial UTM tagging | Skip parse failure, treat as direct, log count |
| `customerJourneySummary` access denied | Store on plan that does not expose this field | Fall back to `landingPageUrl` parsing only |

## Best Practices
- Use `group_by: source_medium` to distinguish paid traffic (`google/cpc`) from organic (`google/organic`).
- A high `(direct/organic)` percentage usually means UTM tagging is missing on paid campaigns — fix the campaign URLs, not the report.
- Run weekly during active campaigns to track attribution drift; run monthly for steady-state reporting.
- Cross-reference revenue here with ad spend from your ad platforms to compute true ROAS — this skill provides the order-side numerator only.
- For multi-touch attribution, also surface `customerJourneySummary.firstVisit` vs `lastVisit` to compare first-click vs last-click models.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [40RTY-ai](https://github.com/40RTY-ai)
- **Source:** [40RTY-ai/shopify-admin-skills](https://github.com/40RTY-ai/shopify-admin-skills)
- **License:** MIT
- **Homepage:** http://skills.40rty.ai

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-40rty-ai-shopify-admin-skills-shopify-admin-order-attribution-report
- Seller: https://agentstack.voostack.com/s/40rty-ai
- Browse the marketplace: https://agentstack.voostack.com/browse

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