# Shopify Admin Referral Source Attribution

> Read-only: parses each order's landing site and referrer URL to break down orders, revenue, and AOV by traffic source — direct, organic, paid, social, email, or referral domain.

- **Type:** Skill
- **Install:** `agentstack add skill-40rty-ai-shopify-admin-skills-shopify-admin-referral-source-attribution`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [40RTY-ai](https://agentstack.voostack.com/s/40rty-ai)
- **Installs:** 0
- **Category:** [Communication](https://agentstack.voostack.com/c/communication)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [40RTY-ai](https://github.com/40RTY-ai)
- **Source:** https://github.com/40RTY-ai/shopify-admin-skills/tree/main/skills/marketing/shopify-admin-referral-source-attribution
- **Website:** http://skills.40rty.ai

## Install

```sh
agentstack add skill-40rty-ai-shopify-admin-skills-shopify-admin-referral-source-attribution
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

## Purpose
Aggregates orders by their first-touch traffic source — extracted from each order's `landingPageUrl`, `referrerUrl`, and any UTM parameters embedded in the landing URL. Produces an attribution table showing orders, revenue, and AOV per source so merchants can see which channels are actually converting. Read-only — no mutations. Use when native Shopify analytics dashboards aren't granular enough or when you need to export raw attribution data for an external model.

## Prerequisites
- Authenticated Shopify CLI session: `shopify store auth --store  --scopes read_orders`
- API scopes: `read_orders`

## Parameters

| Parameter | Type | Required | Default | Description |
|-----------|------|----------|---------|-------------|
| store | string | yes | — | Store domain (e.g., mystore.myshopify.com) |
| format | string | no | human | Output format: `human` or `json` |
| days_back | integer | no | 30 | Lookback window in days |
| min_orders | integer | no | 1 | Minimum orders per source to include in the human-readable summary |
| group_by | string | no | category | Grouping level: `category` (direct/organic/paid/social/email/referral), `domain` (raw referrer host), or `utm_source` (UTM param value) |
| include_utm | bool | no | true | When true, parse `utm_source`, `utm_medium`, `utm_campaign` from `landingPageUrl` query string |

## Safety

> ℹ️ Read-only skill — no mutations are executed. Safe to run at any time.

## Workflow Steps

1. **OPERATION:** `orders` — query
   **Inputs:** `query: "created_at:>=''"`, `first: 250`, select `id`, `name`, `createdAt`, `landingPageUrl`, `referrerUrl`, `customerJourneySummary { firstVisit { landingPage referrerUrl source sourceType utmParameters { source medium campaign term content } } }`, `totalPriceSet`, `customer { numberOfOrders }`, pagination cursor
   **Expected output:** Orders with their landing/referrer/UTM data; paginate until `hasNextPage: false`

2. For each order, derive a normalized source:
   - If `customerJourneySummary.firstVisit.utmParameters.source` is set → use it (strongest signal)
   - Else parse UTM params from `landingPageUrl` query string when `include_utm: true`
   - Else extract host from `referrerUrl` and map to a category:
     - empty/null → `direct`
     - google.com / bing.com / duckduckgo.com → `organic-search`
     - googleads/doubleclick → `paid-search`
     - facebook.com / instagram.com / tiktok.com / x.com / twitter.com / pinterest.com / youtube.com → `social-`
     - mail/gmail/outlook hosts → `email`
     - any other host → `referral-`

3. Aggregate by the chosen `group_by` dimension:
   - orders count
   - revenue = Σ `totalPriceSet.shopMoney.amount`
   - AOV = revenue / orders
   - new-customer % (orders where `customer.numberOfOrders == 1` divided by total in source)

## GraphQL Operations

```graphql
# orders:query — validated against api_version 2025-01
query OrdersForAttribution($query: String!, $after: String) {
  orders(first: 250, after: $after, query: $query) {
    edges {
      node {
        id
        name
        createdAt
        landingPageUrl
        referrerUrl
        totalPriceSet {
          shopMoney { amount currencyCode }
        }
        customer {
          id
          numberOfOrders
        }
        customerJourneySummary {
          firstVisit {
            landingPage
            referrerUrl
            source
            sourceType
            utmParameters {
              source
              medium
              campaign
              term
              content
            }
          }
          momentsCount {
            count
          }
        }
      }
    }
    pageInfo {
      hasNextPage
      endCursor
    }
  }
}
```

## Session Tracking

**Claude MUST emit the following output at each stage. This is mandatory.**

**On start**, emit:
```
╔══════════════════════════════════════════════╗
║  SKILL: Referral Source Attribution          ║
║  Store:                        ║
║  Started:              ║
╚══════════════════════════════════════════════╝
```

**After each step**, emit:
```
[N/TOTAL]   
          → Params: 
          → Result: 
```

**On completion**, emit:

For `format: human` (default):
```
══════════════════════════════════════════════
ATTRIBUTION REPORT  ( days, group: )
  Orders analyzed:    
  Total revenue:      $
  Sources detected:   

  Top sources by revenue
  ─────────────────────────────────────────
              Orders:   Revenue: $  AOV: $  New cust: %
              Orders:   Revenue: $  AOV: $  New cust: %
  ...

  Output: attribution_.csv
══════════════════════════════════════════════
```

For `format: json`, emit:
```json
{
  "skill": "referral-source-attribution",
  "store": "",
  "period_days": 30,
  "group_by": "category",
  "totals": {
    "orders": 0,
    "revenue": 0,
    "currency": "USD"
  },
  "sources": [
    {
      "source": "",
      "orders": 0,
      "revenue": 0,
      "aov": 0,
      "new_customer_pct": 0
    }
  ],
  "output_file": "attribution_.csv"
}
```

## Output Format
CSV file `attribution_.csv` with columns:
`order_id`, `order_name`, `created_at`, `source`, `source_category`, `referrer_url`, `landing_page_url`, `utm_source`, `utm_medium`, `utm_campaign`, `revenue`, `is_new_customer`

## Error Handling
| Error | Cause | Recovery |
|-------|-------|----------|
| `THROTTLED` | API rate limit exceeded | Wait 2 seconds, retry up to 3 times |
| Null `landingPageUrl` and `referrerUrl` | POS, draft, or import order | Categorize as `unattributed` |
| Malformed UTM params | Unencoded characters in landing URL | Skip UTM parse, fall back to referrer host |
| `customerJourneySummary` not available | Older order or app-created order | Fall back to top-level `landingPageUrl`/`referrerUrl` |

## Best Practices
- Use `group_by: utm_source` when running structured campaigns with consistent UTM tagging — this is the highest-fidelity attribution signal.
- Use `group_by: category` for board-level summaries; merchants want "how much came from social" before "how much came from `instagram.com/p/abc`".
- Cross-reference with `discount-roi-calculator` — combining "which source drives the order" with "which discount the order used" reveals where paid acquisition actually pays off.
- Beware of "direct" inflation — many email-app and social-app clicks lose their referrer and surface as direct. Use UTM tagging on outbound links to recover that signal.
- Run on a multi-month horizon (`days_back: 90`) for low-volume stores so percentage breakdowns aren't dominated by a handful of orders.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [40RTY-ai](https://github.com/40RTY-ai)
- **Source:** [40RTY-ai/shopify-admin-skills](https://github.com/40RTY-ai/shopify-admin-skills)
- **License:** MIT
- **Homepage:** http://skills.40rty.ai

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-40rty-ai-shopify-admin-skills-shopify-admin-referral-source-attribution
- Seller: https://agentstack.voostack.com/s/40rty-ai
- Browse the marketplace: https://agentstack.voostack.com/browse

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