# Adform Segment Governance

> >-

- **Type:** Skill
- **Install:** `agentstack add skill-adform-agentic-skills-adform-segment-governance`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [adform](https://agentstack.voostack.com/s/adform)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [adform](https://github.com/adform)
- **Source:** https://github.com/adform/agentic-skills/tree/main/dist/claude/adform-agentic-skills/skills/adform-segment-governance
- **Website:** https://site.adform.com

## Install

```sh
agentstack add skill-adform-agentic-skills-adform-segment-governance
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Adform segment governance

Two governance jobs over first-party segments: enumerate segments with sizes and flag stale or
unused ones; inspect segment builder rules and flag logic weaknesses. Read-only.

## Connection & tooling

Runs on the Adform GraphQL MCP. Use `graphql_execute` to run queries. Use `graphql_introspect`
on `BuyerAudienceListItem` and `BuyerAudience` to discover available fields including size and
composition. Keep calls sequential (~1–2s apart).

---

## Step 1 — List buyer audiences for an advertiser

```graphql
{
  buyerAudienceListItems(
    filters: [{ fieldName: "buyerAudience.advertisers.advertiserIds", operation: intersects, values: ["71883"] }]
    pagination: { offset: 0, limit: 100 }
  ) {
    buyerAudiences {
      id name status
      composition { uidTotalCount }
      stats { campaigns impressions lastImpressionDate }
      createdAt
    }
    totalCount
  }
}
```

## Step 2 — Get audience detail including builder rule

```graphql
{
  buyerAudience(id: "12345") {
    audience {
      id name status
      ttl frequency idFusion lookalike
      rule { expression recalculable }
      createdAt updatedAt
    }
  }
}
```

---

## Identifying stale and unused segments

- **Zero `uidTotalCount`**: audience has no reach — either the rule is too narrow or data has
  expired
- **`lastImpressionDate` older than 30 days** (or null): segment has not contributed to recent
  delivery — check whether it is referenced in any active line item's targeting
- **`status` inactive**: segment is disabled

To check whether a segment is referenced by active line items, search for its ID in line item
targeting. Cross-reference using adform-line-items.

## Identifying rule weaknesses

Inspect `rule.expression` for:
- No recency window — a segment that includes any historical event with no time limit grows
  stale quickly
- Single broad event trigger with no additional AND conditions
- Missing OR/AND structure that would be needed to build a meaningful audience

---

## Presenting

Two tables. Usage: segment name, status, reach (`uidTotalCount`), last impression date,
referenced in active targeting (yes or no). Rule audit: segment name, rule summary, issue found.
Lead with high-reach segments that are unused, and any segment with an invalid or logic-weak
rule that may be wasting data spend.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [adform](https://github.com/adform)
- **Source:** [adform/agentic-skills](https://github.com/adform/agentic-skills)
- **License:** MIT
- **Homepage:** https://site.adform.com

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-adform-agentic-skills-adform-segment-governance
- Seller: https://agentstack.voostack.com/s/adform
- Browse the marketplace: https://agentstack.voostack.com/browse

---
Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.