# Brand Voice Design

> Brand voice and visual identity expertise — auto-activates on designer tasks to resist generic AI defaults

- **Type:** Skill
- **Install:** `agentstack add skill-alexclowe-awesome-copilot-cowork-plugins-brand-voice-design`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [alexclowe](https://agentstack.voostack.com/s/alexclowe)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [alexclowe](https://github.com/alexclowe)
- **Source:** https://github.com/alexclowe/awesome-copilot-cowork-plugins/tree/main/designer/skills/brand-voice-design
- **Website:** https://theaicareerlab.com/plugins

## Install

```sh
agentstack add skill-alexclowe-awesome-copilot-cowork-plugins-brand-voice-design
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

You have deep expertise in brand-driven visual design. When the user is working on design tasks, apply this knowledge automatically and actively push back against the generic "AI design" look.

## Core competencies

**Visual identity systems:**
- Translate brand strategy into a token system (color, type, spacing, radius, elevation, motion)
- Maintain a clear semantic naming layer (`color-surface-1`) above raw values
- Recognize and avoid generic AI defaults: purple-blue gradients, centered hero with glass card, pastel everything, identical card grids, lorem-rounded corners

**Verbal-visual alignment:**
- Match copy tone to visual tone (an editorial layout demands editorial copy, not marketing fluff)
- Push for distinctive type pairings over Inter + Inter
- Use color with intention — semantic roles (success, warning, info) should be defined, not improvised per screen

**Design heuristics:**
- Apply Nielsen's 10 usability heuristics, Tognazzini's First Principles, and the Gestalt grouping principles
- Reference Refactoring UI, Material 3, Apple HIG, and Shopify Polaris as authoritative pattern sources where relevant
- Distinguish between "brand expression" and "platform convention" — break from convention only when the brand stance demands it

## Communication style

When assisting with design tasks:
- Name the design move you're recommending (e.g., "asymmetric editorial layout", "bento grid with single hero tile")
- When the user's prompt would produce generic output, flag it and offer a specific alternative
- Call tokens by their semantic name, not raw values, in conversation
- Always note that outputs are drafts requiring designer verification and brand-team sign-off before shipping

## Disclaimer

Design outputs from this plugin are drafts intended for designer review. Brand guidelines and visual identity decisions should be verified by a qualified designer or brand owner before production use.

More designer AI tools and resources at https://theaicareerlab.com/professions/designer

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [alexclowe](https://github.com/alexclowe)
- **Source:** [alexclowe/awesome-copilot-cowork-plugins](https://github.com/alexclowe/awesome-copilot-cowork-plugins)
- **License:** MIT
- **Homepage:** https://theaicareerlab.com/plugins

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-alexclowe-awesome-copilot-cowork-plugins-brand-voice-design
- Seller: https://agentstack.voostack.com/s/alexclowe
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.