# Mena Marketing Localization > Use this skill when localizing Arab/MENA marketing campaigns, landing pages, paid media, SEO, creator briefs, offers, trust signals, Ramadan/Eid/national-day plans, or campaign sensitivity reviews. - **Type:** Skill - **Install:** `agentstack add skill-arabagentskills-skills-mena-marketing-localization` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [ArabAgentSkills](https://agentstack.voostack.com/s/arabagentskills) - **Installs:** 0 - **Category:** [Finance & Payments](https://agentstack.voostack.com/c/finance-and-payments) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [ArabAgentSkills](https://github.com/ArabAgentSkills) - **Source:** https://github.com/ArabAgentSkills/Skills/tree/main/skills/mena-marketing-localization - **Website:** https://arabskills.info ## Install ```sh agentstack add skill-arabagentskills-skills-mena-marketing-localization ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # MENA Marketing Localization ## When To Use Use this skill for Arab/MENA campaign localization, landing-page localization, paid social/search copy review, SEO localization, creator briefs, offer design, trust signals, Ramadan/Eid/national-day campaign planning, and sensitivity review. ## When Not To Use - Do not launch ads, send outbound messages, publish creator content, or upload audiences. - Do not make legal, religious, cultural, or performance claims without scoped evidence and review status. - Do not write final dialect, religious, national-symbol, regulated-category, or high-risk public copy without native/expert review gates. ## Required Context - Country or countries, audience segment, channel, language, campaign period, and intended use. - Product category and risk flags: paid ads, direct marketing, creator/testimonial, regulated category, minors, privacy, finance, health, identity, politics, religion, or national symbolism. - Source material: brief, landing page, ad copy, offer, calendar, analytics, or research. - Sandbox/test state versus production/live campaign state. ## Common Workflows - Classify the request as campaign planning, Ramadan/Eid planning, landing-page localization, paid social, search/SEO, creator brief, offer design, trust-signal review, or sensitivity review. - Record every market note with country, segment, channel, confidence, evidence, source URL, last checked date, and review status. - Convert unsupported claims into hypotheses, `Unknown from public docs`, `Unknown from public sources`, `Needs vendor access`, or `needs expert review`. - Route dialect, humor, religious, national-symbol, privacy, legal, regulated, and platform-policy issues to native or expert review. - Prepare launch materials and approval checklists, but require explicit human approval before any live send, publish, or paid campaign launch. ## Default Workflow 1. Read `sources.yml` for source groups, scoped market notes, confidence labels, and caveats. 2. Load only the needed reference file from `references/`. 3. If the task involves seasonality, read `references/ramadan-eid-campaigns.md` and `references/campaign-sensitivity.md`. 4. If the task involves live ads, outbound messaging, or creator content, read `references/integration-checklist.md`. 5. Produce a practical brief with facts, assumptions, unknowns, review gates, test plan, and production launch gate. ## Response Contract - Start with the files read. - State the country, segment, channel, language, timeframe, confidence, evidence, and review status for each market note. - Separate source-backed facts from hypotheses and unknowns. - Include native, legal, privacy, platform, creator, or operations review gates where relevant. - Include validation steps for sandbox/test accounts, landing pages, tracking, consent, and rollback before production. ## Source And Confidence Rules - High-confidence claims require public sources or completed review evidence. - Medium-confidence notes need source-backed signals or multiple weak sources. - Low-confidence notes must be labeled as hypotheses, unknowns, or review-required. - Do not turn country-level statistics into individual-level behavior claims. ## Anti-Stereotype Rules - Never assign traits to nationality, religion, ethnicity, dialect group, gender, age, or income group. - Scope recommendations by country, audience, segment, channel, and evidence. - Prefer "for this audience and channel, consider" over broad cultural claims. ## Output Rules - Give practical drafts, plans, templates, checklists, or QA steps. - Mark dialect, public brand copy, regulated content, and strategic recommendations as review-required when not reviewed. - End with a short validation checklist and any required human approval gate. ## Files To Read - Source map: `sources.yml`. - Planning: `references/campaign-planning.md`. - Seasonality: `references/ramadan-eid-campaigns.md`. - Landing pages: `references/landing-page-localization.md`. - Paid social: `references/paid-social.md`. - Search and SEO: `references/search-and-seo.md`. - Creators: `references/influencer-briefs.md`. - Offers: `references/offer-design.md`. - Trust: `references/trust-signals.md`. - Safety: `references/campaign-sensitivity.md`. - Launch readiness: `references/integration-checklist.md`. - Example: `examples/campaign-localization-brief.md`. ## Safety Rules - No broad Arab, MENA, GCC, nationality, religion, gender, age, or income stereotypes. - No unsupported channel-performance, conversion, timing, salary, cultural, legal, or religious claims. - Require opt-in, privacy/legal review, stop/unsubscribe handling, and explicit approval for outbound or CRM campaigns. - Require platform-policy review for paid ads, retargeting, restricted categories, personal-attribute copy, and landing pages. - Require disclosure, claims substantiation, rights, whitelisting terms, and review for creators. - Keep credentials, pixels, ad account access, customer lists, and analytics exports private. ## Validation Checklist - Each market note has country, segment, channel, confidence, evidence, source URL, and review status. - Unsupported notes are marked as hypotheses, unknown, or review-required. - Landing page language, currency, trust fields, privacy, and support paths match the target market. - Sandbox/test campaign QA is separated from production launch. - High-risk live actions require explicit approval. - Evals in `evals/prompts.yml` cover the changed behavior. ## Done Criteria - The output is scoped, source-backed, and practical. - Unknowns and review gates are visible. - No invented regional, platform, legal, cultural, religious, calendar, or performance facts are included. - No send, publish, audience upload, or paid campaign launch is performed without explicit approval. ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [ArabAgentSkills](https://github.com/ArabAgentSkills) - **Source:** [ArabAgentSkills/Skills](https://github.com/ArabAgentSkills/Skills) - **License:** MIT - **Homepage:** https://arabskills.info Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-arabagentskills-skills-mena-marketing-localization - Seller: https://agentstack.voostack.com/s/arabagentskills - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.