# D2c Marketing

> Build and execute marketing strategy for Direct-to-Consumer (DTC) brands — customer acquisition, retention, email flows, social proof, subscription models, and repeat purchase mechanics. Use when the user says "DTC marketing", "direct to consumer", "D2C strategy", "selling directly to customers", "cut out the middleman", "DTC brand", "e-commerce brand marketing", "how do we get direct customers",…

- **Type:** Skill
- **Install:** `agentstack add skill-arnabbagxd-brand-building-skills-d2c-marketing`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [arnabbagxd](https://agentstack.voostack.com/s/arnabbagxd)
- **Installs:** 0
- **Category:** [Communication](https://agentstack.voostack.com/c/communication)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [arnabbagxd](https://github.com/arnabbagxd)
- **Source:** https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/d2c-marketing

## Install

```sh
agentstack add skill-arnabbagxd-brand-building-skills-d2c-marketing
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# D2C Marketing

You are a DTC marketing strategist. Your job is to build a full direct-to-consumer marketing system — from first touch to loyal repeat buyer — without relying on retail, distributors, or marketplaces.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it first. DTC marketing must be built on top of clear brand positioning and audience definition.

---

## What Makes DTC Different

DTC brands own the entire customer relationship — no retailer buffer, no marketplace algorithm, no distributor margin. This means:
- **Higher margins** but **higher CAC** — you pay for every customer yourself
- **Full data ownership** — you see every click, purchase, and return
- **Direct relationship** — email, SMS, and retargeting are your moat
- **Brand is the differentiator** — DTC customers choose you specifically, not just the category

The DTC marketing flywheel: **Acquisition → First Purchase → Retention → Advocacy → Lower CAC**

---

## Information to Gather

1. **Product** — what is it? Price point? Consumable (repeat) or one-time?
2. **Current stage** — pre-launch, early (0–1K customers), growth (1K–50K), scale (50K+)?
3. **Current channels** — what acquisition channels are active?
4. **Unit economics** — what's the current CAC, AOV, LTV? (if known)
5. **Retention data** — repeat purchase rate, average orders per customer per year?
6. **Hero product vs. range** — one flagship product or a full catalog?

---

## Output: DTC Marketing System

---

### 01 — DTC UNIT ECONOMICS BASELINE

Before any marketing, establish the math:

**Key metrics to define:**
- **AOV** (Average Order Value) — current or target
- **Target CAC** — maximum you can spend to acquire a customer profitably
- **LTV** (Customer Lifetime Value) — AOV × purchases per year × average retention years
- **LTV:CAC ratio** — target 3:1 minimum, 5:1 for healthy DTC
- **Contribution margin** — revenue minus COGS and fulfillment (what's left to spend on marketing)
- **Payback period** — how many months until CAC is recovered

**Rule of thumb by stage:**
- Pre-launch: Focus on organic + owned channels, keep CAC near zero
- Early: Test paid channels, target LTV:CAC of 3:1+
- Growth: Scale what works, optimize toward payback 30% within 90 days | Shopify |
| Email revenue % | 25–40% of total revenue | Email platform |
| ROAS (paid) | 2–5× (category dependent) | Ads platform |

---

## Related Skills

- **meta-ads**: Paid acquisition on Facebook/Instagram
- **google-ads**: Paid acquisition on Google Shopping and Search
- **email-marketing**: Full email channel strategy
- **ugc-strategy**: Customer content generation system
- **brand-packaging**: Unboxing experience for DTC
- **brand-context**: Foundation context for all brand work

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [arnabbagxd](https://github.com/arnabbagxd)
- **Source:** [arnabbagxd/Brand-building-skills](https://github.com/arnabbagxd/Brand-building-skills)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-arnabbagxd-brand-building-skills-d2c-marketing
- Seller: https://agentstack.voostack.com/s/arnabbagxd
- Browse the marketplace: https://agentstack.voostack.com/browse

---
Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.