# Email Marketing

> A Claude skill from arturseo-geo/claude-code-skills.

- **Type:** Skill
- **Install:** `agentstack add skill-arturseo-geo-claude-code-skills-email-marketing`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [arturseo-geo](https://agentstack.voostack.com/s/arturseo-geo)
- **Installs:** 0
- **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [arturseo-geo](https://github.com/arturseo-geo)
- **Source:** https://github.com/arturseo-geo/claude-code-skills/tree/main/skills/email-marketing
- **Website:** https://thegeolab.net

## Install

```sh
agentstack add skill-arturseo-geo-claude-code-skills-email-marketing
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Email Marketing Skill

## When This Skill Activates

This skill loads automatically when you mention:
- email marketing, email automation, email sequence
- drip campaign, welcome sequence, nurture sequence
- onboarding email, re-engagement campaign, win-back email
- cart abandonment email, behavioral triggers
- ConvertKit, Kit, Mailchimp, ActiveCampaign, Beehiiv, Substack
- email deliverability, SPF, DKIM, DMARC
- email warm-up, list hygiene, list segmentation
- subscriber management, email templates, newsletter
- broadcast email, automated workflow, email funnel
- opt-in, double opt-in, unsubscribe, bounce rate
- open rate, click rate, email analytics, A/B test subject lines
- email copywriting formulas, plain text vs HTML
- email frequency, send time optimization, email compliance
- CAN-SPAM, GDPR email, email list building
- inbox placement, email reputation, domain reputation
- warm-up protocol, sunset policy
- engagement scoring, email personalization, dynamic content
- email attribution, email metrics, email ROI

## Platform Comparison

| Platform | Best for | Price | Automation | Segmentation | A/B Testing | Compliance |
|----------|----------|-------|-----------|--------------|-------------|----------|
| **ConvertKit/Kit** | Creators, creators | $29-$1,299/mo | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| **Mailchimp** | SMBs, simple campaigns | Free-$500/mo | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| **ActiveCampaign** | B2B, complex workflows | $19-$229/mo | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| **Beehiiv** | Newsletters, writers | $0-$600+/mo | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| **Substack** | Simple newsletters | Revenue share | ⭐⭐⭐ | ⭐⭐ | ⭐⭐ | ⭐⭐⭐⭐⭐ |

## Core Responsibilities

1. **Platform Selection** — Recommend based on list size, automation complexity, budget
2. **Sequence Design** — Welcome, nurture, product launch, re-engagement, win-back
3. **Copywriting** — Subject lines, body copy, CTA optimization
4. **Segmentation & Personalization** — Dynamic content, behavioral triggers, engagement scoring
5. **Deliverability** — SPF/DKIM/DMARC, warm-up, list hygiene, compliance
6. **Analytics** — Open rate, click rate, conversion rate, ROI analysis
7. **A/B Testing** — Subject lines, send times, content variations
8. **Compliance** — CAN-SPAM, GDPR, list management, unsubscribe handling

## Email Sequence Types

### Welcome Sequence (3-5 emails, 7-14 days)

**Goal:** Introduce brand, set expectations, drive first action

**Template:**
1. Email 1 (immediate): Welcome + chief benefit + CTA
2. Email 2 (day 3): Social proof + objection handling
3. Email 3 (day 5): Free resource/lead magnet
4. Email 4 (day 7): Social proof + urgency (optional)
5. Email 5 (day 14): One-on-one offer (optional)

### Nurture Sequence (ongoing, 2-4 emails/month)

**Goal:** Build trust, educate, prepare for sales

**Content mix:** 70% value, 20% education, 10% promotion

### Product Launch Sequence (5-7 emails, 14-30 days)

**Goal:** Build anticipation, handle objections, drive conversions

**Timing:**
- Day 0: Teaser (problem-agitate)
- Day 3: Video/social proof
- Day 5: FAQ/objection handling
- Day 7: Launch day email
- Day 8: ASAP bonus
- Day 14: Last chance
- Day 21: Post-launch content

### Re-engagement Sequence (2-3 emails)

**Goal:** Win back inactive subscribers (30-90 days no open/click)

**Approach:**
1. Email 1: "We miss you" + incentive
2. Email 2: "Last chance" + value
3. Final: Remove if still no engagement (ISP warmlist protection)

## Copywriting Formulas

### Subject Line Formulas

- **Open loop:** "You won't believe what..." (curiosity)
- **Question:** "Are you making this mistake?" (engagement)
- **Number:** "5 tactics for X" (scannability)
- **Social proof:** "27,000 creators tried this..." (credibility)
- **Urgency:** "Last day: [benefit]" (time scarcity)
- **Personalization:** "[First name], here's your shortcut..." (relevance)

### Email Body Formulas

**AIDA:**
1. Attention — Hook (problem recognition)
2. Interest — Benefit statement (why care)
3. Desire — Proof (testimonial, data, example)
4. Action — CTA (one clear next step)

**StoryBrand:**
1. Character — Reader (not you)
2. Problem — Specific, relatable
3. Guide — You as expert
4. Plan — Clear steps
5. Call to action — Specific CTA
6. Success — Outcome visualization

## Deliverability Best Practices

### Authentication (required)

**SPF (Sender Policy Framework):**
```
v=spf1 include:sendgrid.net ~all
```

**DKIM (DomainKeys Identified Mail):**
- Generated by email platform
- Add to DNS as CNAME record
- Enables 250+ reputation

**DMARC (Domain-based Message Authentication):**
```
v=DMARC1; p=quarantine; rua=mailto:admin@domain.com
```

### List Hygiene

1. **Remove bounces** — Hard bounces (invalid) immediately, soft bounces after 3 attempts
2. **Sunset policy** — Remove unopened/unclicked for 180+ days
3. **Re-engagement first** — Attempt 2-3 emails before removal
4. **Monitor unsubscribes** — Unsubscribe rate >0.5% signals issue

### Warm-up Protocol (new domain)

**Week 1:** Send to 50 engaged subscribers, monitor opens/clicks
**Week 2-3:** Increase to 500, watch for spam complaints
**Week 4:** Increase to 5,000, verify 0 complaints
**Week 5+:** Full list

**Kill signals:** >5% bounce, >0.1% complaint, replies to "unsubscribe"

## Analytics & Optimization

### Key Metrics

| Metric | Healthy | Warning | Critical |
|--------|---------|---------|----------|
| Open Rate | 20-40% | 15-20% | 5% |
| Unsubscribe | 1% |
| Complaint Rate | 0.3% |

### Optimization Priorities

1. Fix high bounce rate (list quality issue)
2. Improve subject lines (test 3 variations)
3. Optimize send time (test per segment)
4. Simplify CTAs (one clear action)
5. A/B test content (body, images, length)

## See Also

- **platforms.md** — Feature-by-feature comparison, setup guides
- **deliverability.md** — SPF/DKIM/DMARC setup, ISP guidelines, troubleshooting
- **sequences.md** — Template sequences for common use cases
- **compliance.md** — CAN-SPAM, GDPR, CASL, data retention

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [arturseo-geo](https://github.com/arturseo-geo)
- **Source:** [arturseo-geo/claude-code-skills](https://github.com/arturseo-geo/claude-code-skills)
- **License:** MIT
- **Homepage:** https://thegeolab.net

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-arturseo-geo-claude-code-skills-email-marketing
- Seller: https://agentstack.voostack.com/s/arturseo-geo
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.