# Marketing Content Case Study

> >-

- **Type:** Skill
- **Install:** `agentstack add skill-b2bforce-b2bforce-marketing-content-case-study`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [b2bforce](https://agentstack.voostack.com/s/b2bforce)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [b2bforce](https://github.com/b2bforce)
- **Source:** https://github.com/b2bforce/b2bforce/tree/main/.agents/skills/marketing-content-case-study
- **Website:** https://www.b2bforce.ai/

## Install

```sh
agentstack add skill-b2bforce-b2bforce-marketing-content-case-study
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Case Study Generation

Draft pipeline for a content idea of type `case_study`.

## When to Use

- Idea with `content_type: case_study`
- Buying stage must be **decision** or **vendor** only

## Prerequisites

- Valid content idea (stage check)
- Firm/service/ICP/persona context
- Current agent/LLM session
- Optional: Exa reference notes via `tool-exa` for quality benchmarks
- Real client proof before drafting if the idea uses placeholder proof

## Prompt layering

1. Base writer
2. Quality layer
3. **Case study format layer** → `references/format-requirements.md`

Follow the shared draft gate and writing quality rules in `docs/content-generation.md`.

## Proof gate

If `proof_source` says `needs real client proof before draft`, or the title contains
`[Client]`, stop. Ask for real client facts before writing:

- client name or approved anonymized label
- starting situation and business problem
- service delivered and timeline
- 2–3 real metrics, before/after facts, or qualitative outcomes
- approved quote or explicit note that no quote is available

Do not invent metrics, quote, client name, industry, timeline, or result.

## PASTOR structure (required)

- **P** Problem — client challenge with context
- **A** Amplify — consequences (revenue, team, risk)
- **S** Solution — your process/approach
- **T** Transformation — results with **metrics** (%, $, time)
- **O** Offer — how reader gets similar results
- **R** Response — clear CTA

## Must include

- 2–3 quantifiable metrics when real metrics are available; otherwise use verified
  qualitative outcomes and state proof limits plainly
- At least 1 client quote only when supplied or approved
- Before vs after comparison
- Timeline of engagement

## Research

Optional Exa: 5 reference case studies/articles on topic for quality benchmark
(do not copy).

## Output

`workspace/marketing/content/drafts/case-studies/{slug}.md` — Markdown

Headline pattern: "[Client Result] in [Timeframe]" or "How [Client] Achieved [Result]"

Frontmatter: `idea`, `content_type`, `buying_stage`, `service`, `icp`, `persona`,
`generated_at`. Run `scripts/validate-content-draft.sh {output}` and update the
idea to `status: generated` after the draft validates.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [b2bforce](https://github.com/b2bforce)
- **Source:** [b2bforce/b2bforce](https://github.com/b2bforce/b2bforce)
- **License:** MIT
- **Homepage:** https://www.b2bforce.ai/

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-b2bforce-b2bforce-marketing-content-case-study
- Seller: https://agentstack.voostack.com/s/b2bforce
- Browse the marketplace: https://agentstack.voostack.com/browse

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