# Marketing Service Page

> >-

- **Type:** Skill
- **Install:** `agentstack add skill-b2bforce-b2bforce-marketing-service-page`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [b2bforce](https://agentstack.voostack.com/s/b2bforce)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [b2bforce](https://github.com/b2bforce)
- **Source:** https://github.com/b2bforce/b2bforce/tree/main/.agents/skills/marketing-service-page
- **Website:** https://www.b2bforce.ai/

## Install

```sh
agentstack add skill-b2bforce-b2bforce-marketing-service-page
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Service Page

Standalone service-page workflow. **Does not** use the content idea backlog.

## When to Use

- User says "add landing page", "create service page", or "write landing page"
- User provides a service brief, URL, existing service slug, or any combination
- Need competitor-informed differentiation (optional SERP/scrape)
- No prior content idea exists

## Prerequisites

- `workspace/firm/profile.md`
- Service name/slug, existing service file, URL, description, or both
- Current agent/LLM session
- Optional APIs for competitor research: `FIRECRAWL_API_KEY`,
  `DATAFORSEO_LOGIN`/`PASSWORD`, or `EXA_API_KEY`

If the service context is missing or thin, run `marketing-service` first or
create `service-context.md` inside the service-page folder from the user brief.

## Pipeline

### 1. Resolve service context

Input priority:

1. User-provided description
2. Existing `workspace/firm/services/{slug}.md`
3. URL page content
4. Firm profile

If a URL and description conflict, user description wins. Do not invent proof,
metrics, clients, or pricing.

Write or update:

`workspace/marketing/landing-pages/{slug}/service-context.md`

### 2. Generate SEO phrases

Generate commercial-intent B2B keyword candidates for the service. If
DataForSEO/Exa is unavailable, mark them as draft keywords, not validated search
data.

### 3. Optional competitor research

**Primary:** Exa search (5 results, take top **3**) for competitor service pages  
**Fallback:** DataForSEO SERP top 10 organic results → scrape top **3** pages with Firecrawl (each truncated to 15k chars)

If no research tool is available, continue from firm/service context and mark the
page as `research_mode: dry_run`.

Write: `workspace/marketing/landing-pages/{slug}/competitor-research.md`

Include: URL, title, key messaging, gaps/opportunities

### 4. Generate service page

**System prompt:** inline 8-section structure (Hero, Problem, Solution, Benefits, How It Works, Social Proof, FAQ, CTA) — see `references/system-prompt.md`

Input: service context + competitor analysis + SEO phrases

Differentiation: fresh angles competitors miss; anti-AI-slop rules. Do not claim
external competitor validation unless competitor research was actually run.

### 5. Write outputs

```text
workspace/marketing/landing-pages/{slug}/
├── page.md              # Final service page Markdown
├── service-context.md     # Generated service definition
└── competitor-research.md # SERP/scrape summary
```

Optionally create content idea stub with `content_type: landing_page`, `buying_stage: vendor` for tracking.

## Anti-slop rules

- No "In today's world..."
- No buzzwords without substance
- Hook with data, story, or provocative statement
- No rhetorical question openings

## Related Skills

| Skill | When |
|-------|------|
| `marketing-service` | Create/enrich service context first |

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [b2bforce](https://github.com/b2bforce)
- **Source:** [b2bforce/b2bforce](https://github.com/b2bforce/b2bforce)
- **License:** MIT
- **Homepage:** https://www.b2bforce.ai/

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-b2bforce-b2bforce-marketing-service-page
- Seller: https://agentstack.voostack.com/s/b2bforce
- Browse the marketplace: https://agentstack.voostack.com/browse

---
Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.