# Gtm Outreach

> >-

- **Type:** Skill
- **Install:** `agentstack add skill-bcharleson-cursor-for-gtm-demo-gtm-outreach`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [bcharleson](https://agentstack.voostack.com/s/bcharleson)
- **Installs:** 0
- **Category:** [Communication](https://agentstack.voostack.com/c/communication)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [bcharleson](https://github.com/bcharleson)
- **Source:** https://github.com/bcharleson/cursor-for-gtm-demo/tree/main/.cursor/skills/gtm-outreach

## Install

```sh
agentstack add skill-bcharleson-cursor-for-gtm-demo-gtm-outreach
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# GTM Outreach

## When to Use This Skill

Apply this skill as the entry point for any cold outreach work in this project. Route to specialized skills based on the task.

## Skill Routing

| User need | Read and follow |
|-----------|-----------------|
| Inbox placement, DNS auth, ESP/SEG setup, sending infrastructure | [cold-email-deliverability](../cold-email-deliverability/SKILL.md) |
| Writing, editing, or reviewing email copy | [cold-email-copywriting](../cold-email-copywriting/SKILL.md) |
| LinkedIn messaging or connection requests | *Coming soon — apply email copy principles until dedicated skill exists* |

## Outreach Stack (Mental Model)

```
Sending infrastructure          Message                    Recipient environment
─────────────────────          ───────                    ─────────────────────
SPF / DKIM / DMARC      →      Plain text, relevant  →    Google / Microsoft / custom ESP
Domain reputation              Hook → Bridge → CTA         SEGs (Proofpoint, Mimecast…)
Plain text, no links           Low-friction ask            Corporate security filters
```

## Agent Workflow

1. **Clarify the goal** — Who is the ICP? What is the offer? What outcome does the user want (reply, meeting, asset sent)?
2. **Check infrastructure first** — Before drafting or approving send plans, verify deliverability prerequisites via the deliverability skill.
3. **Draft or review copy** — Use the copywriting skill. Never approve copy that violates deliverability rules unless the user explicitly opts in.
4. **Validate as a unit** — Infrastructure + copy + CTA must align. A great email on a broken domain still fails.

## Non-Negotiables

- Deliverability is always top of mind.
- Cold email defaults to **plain text with no links or images** unless the user intentionally chooses otherwise.
- Missing SPF, DKIM, or DMARC must be **flagged immediately** — do not treat as optional.
- No small talk, no flattery openers, no novels.
- CTAs should be low-friction; hard asks for meetings are the exception, not the rule.

## Business-Agnostic Adaptation

These skills define *how* to outreach. The user supplies *what*:

- ICP (ideal customer profile)
- Value proposition and proof (case studies, outcomes)
- Sending domain and tooling

Ask for missing context rather than inventing specific claims, metrics, or customer names.

## Project Context

For broader project intent and agent behavior defaults, see [cursor/gtm-outreach-overview.md](../../../cursor/gtm-outreach-overview.md).

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [bcharleson](https://github.com/bcharleson)
- **Source:** [bcharleson/cursor-for-gtm-demo](https://github.com/bcharleson/cursor-for-gtm-demo)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-bcharleson-cursor-for-gtm-demo-gtm-outreach
- Seller: https://agentstack.voostack.com/s/bcharleson
- Browse the marketplace: https://agentstack.voostack.com/browse

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