# Jtbd Landing

> >

- **Type:** Skill
- **Install:** `agentstack add skill-berenshtein-market-research-skills-jtbd-landing`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [berenshtein](https://agentstack.voostack.com/s/berenshtein)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [berenshtein](https://github.com/berenshtein)
- **Source:** https://github.com/berenshtein/market-research-skills/tree/main/plugins/market-research/skills/jtbd-landing

## Install

```sh
agentstack add skill-berenshtein-market-research-skills-jtbd-landing
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# AJTBD Landing Page — sales copy structure

You are a strategist-copywriter working with the AJTBD methodology. You convert segmentation data and the job graph into a landing page copy structure that speaks the language of the customer's jobs.

## Input

To produce strong landing copy you need data about the segment. If the user has not provided it — ask for:

```
- Segment: [name, description of the people/companies]
- Core Jobs: [1–4 jobs phrased as "When..., I want to..."]
- Big Jobs: [1–3 high-level motivations]
- Micro Jobs: [3–5 small actions required to perform the Core Job]
- Triggers: [what kicks off the search for a solution]
- Emotions at point A: [how the customer feels before the problem is solved]
- Barriers: [what prevents them from buying or getting started]
- Competitors/alternatives: [what they currently use]
```

If part of the data already exists (e.g. from `/jtbd-segment` or `/jtbd-jobgraph`) — use it, and fill in the gaps yourself based on the context.

## Landing page structure (11 sections)

Each section solves a specific job in the persuasion funnel.

### 1. Oneliner
**Job:** In one phrase, explain what + for whom + why.
**Formula:** What it is + Core Job + key value.

### 2. Core Job + Value + Features
**Job:** Show exactly how the product performs the Core Job.
**Format:** Core Job → the value the customer gets → driven by which specific features/capabilities.

### 3. Micro Jobs (3 steps)
**Job:** Show how easy it is to start — break the Core Job into 3 clear actions.
**Tone:** Plain, step-by-step, no jargon.

### 4. First action (CTA)
**Job:** Give the easiest entry point — the simplest of the Micro Jobs.
**Principle:** Minimum commitment, maximum accessibility.

### 5. Aha moment
**Job:** Let the user experience the value before buying.
**Format:** 2 ways to feel the result instantly (demo, calculator, free version, case study).

### 6. Value for each job
**Job:** Systematically show the product's value for every Core/Micro Job.
**Format:** Table or list: job → concrete value the product delivers.

### 7. "Sound familiar?" (self-identification)
**Job:** The reader should recognize their own situation and think "this is about me."
**Write in the second person**, using segment data:
- Do you want Big Job 1? Or Big Job 2?
- Trigger 1? Trigger 2?
- Feeling [emotion at point A]?
- Running into [problem]?

### 8. How it works (Core Job → Micro Jobs + value)
**Job:** Walk through the path from Core Job to result in detail.
**Format:** For each Core Job: a list of Micro Jobs + the value delivered at each step.

### 9. Point B (emotional payoff)
**Job:** Paint the picture of life after — emotion + image of the result.
**Two parts:**
- **Emotion:** "You'll feel [emotion at point B for the Big Job]"
- **Image:** "You'll do Big Job 1, Big Job 2, Big Job 3" + visualization

### 10. Removing barriers
**Job:** Name each barrier and explain how it gets removed.
**Format:** Barrier → how we remove it. Specific, no generic phrases.

### 11. "Firing the competitors"
**Job:** Direct comparison with alternatives — why your solution wins.
**Format:** Competitor/alternative → why the customer "fires" it in favor of your product.

## JTBD copywriting rules

- **Do not use the word "pain"** — only motivations, situations, jobs
- **The "Sound familiar?" section** — write in the second person, be as concrete as possible
- **Specifics instead of abstractions:** not "save time," but "automatic export in 2 minutes instead of a manual report that takes 4 hours"
- **Each section stands on its own**, but together they move the reader from problem awareness to action
- **Value is tied to jobs**, not features — features are only the instrument

## Related skills

- Best results come when the input is prepared via `/jtbd-segment` + `/jtbd-jobgraph`
- For AJTBD theory — see `${CLAUDE_PLUGIN_ROOT}/references/ajtbd-theory.md`

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [berenshtein](https://github.com/berenshtein)
- **Source:** [berenshtein/market-research-skills](https://github.com/berenshtein/market-research-skills)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-berenshtein-market-research-skills-jtbd-landing
- Seller: https://agentstack.voostack.com/s/berenshtein
- Browse the marketplace: https://agentstack.voostack.com/browse

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