# LinkedIn Hook Writer > Write LinkedIn posts that actually get distributed. Generates hooks in the 5 formats that earn the see-more click on the 360 Brew algorithm, respects mobile pixel-width, and structures the body for maximum dwell time. Use when drafting any LinkedIn post. - **Type:** Skill - **Install:** `agentstack add skill-bhaveshkhaple-bhavesh-claude-skills-linkedin-hook-writer` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [BhaveshKhaple](https://agentstack.voostack.com/s/bhaveshkhaple) - **Installs:** 0 - **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [BhaveshKhaple](https://github.com/BhaveshKhaple) - **Source:** https://github.com/BhaveshKhaple/bhavesh-claude-skills/tree/main/linkedin-hook-writer ## Install ```sh agentstack add skill-bhaveshkhaple-bhavesh-claude-skills-linkedin-hook-writer ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # LinkedIn Hook Writer > **Invoke this skill whenever the user is writing, editing, or planning a LinkedIn post.** > The goal: turn any raw insight into a post whose first 40-50 words earn distribution — because that's all LinkedIn's algorithm reads before deciding your fate. --- ## The One Fact That Governs Everything LinkedIn's ranking model (internally called **360 Brew**) reads only the **first 40-50 words** of a post — roughly the two lines visible above "see more" on mobile — before deciding whether to push it to feeds. If those words fail: - The reader doesn't click see-more → no dwell time signal - The algorithm doesn't distribute → no reach - Everything under the fold is dead weight Every other rule in this skill is downstream of this one. --- ## Hard Rules 1. **Pixel width, not character count.** LinkedIn renders by pixels. "W" is ~4x wider than "i". Budget is **~110 width units per mobile line**. Never trust a "150 characters" limit. 2. **One post = one idea.** Multiple ideas dilute attention. Pick the sharpest angle. 3. **Never open with "I'm excited to announce"**, "Just wanted to share", or any throat-clearing verb. The algorithm deprioritizes these. 4. **The hook opens a gap** between what the reader expects and what you claim. Gap = curiosity = click. Format is just packaging. 5. **The first 45 minutes decides reach.** If perfection. --- ## Hook Templates (Copy-Paste Ready) ### For AI/ML/Engineering (matches Bhavesh's positioning) - `"I fine-tuned [model] to [specific metric]. Here's what broke first."` - `"Everyone's shipping AI agents. Nobody's shipping the eval harness."` - `"[Common ML belief]. Wrong. Here's the actual failure mode:"` - `"I studied [N] production LLM systems. [Surprising pattern]."` ### For Career / Job Search (per user memory: no placement-cell content) - `"I applied to [N] AI/ML roles in [timeframe]. Here's what actually got replies."` - `"[Timeframe] ago I couldn't [skill]. Today [outcome]. What changed:"` - `"The [industry] hiring bar just shifted. Most candidates haven't noticed."` ### For Build-in-Public - `"[Product name] launched [timeframe] ago. [Specific metric]. Here's what surprised me:"` - `"I tried building [thing] with [tool]. It failed. Here's why that was the point:"` ### For Contrarian Takes - `"Everyone says [conventional wisdom]. I've built [N] systems and here's what actually happens:"` - `"The most dangerous advice in [space] right now: [belief]."` --- ## What Not To Post Based on r/LinkedInLunatics and r/marketing sentiment: - **Humblebrag transformations** — "I forgot my laptop, so I wrote code on paper, and here's what it taught me about leadership" - **Generic vulnerability posts** — "here's what my [life event] taught me about [SaaS metric]" - **"Solution mode + reflection" template posts** — instantly recognized as LinkedIn cringe - **Motivational quote + irrelevant photo** - **"Excited to announce..."** anything - **Reposts of your own reposts** — kills your account's authority signal The reader can smell formulaic content in 0.3 seconds. Better to post nothing than to post cringe. --- ## Skill Invocation Pattern When the user says any of: - "Write me a LinkedIn post about..." - "Help me draft a LinkedIn hook for..." - "This flopped, rewrite it..." - "Turn this into a LinkedIn post..." - "What should I post about [topic]?" → Load this skill. Ask clarifying questions from Step 1 if the insight isn't clear. Return 3 hook variants + a structured body draft + a validation checklist result. --- ## Sources Synthesized from: - Pierre Herubel (30M LinkedIn views/year, 100K+ view post breakdowns) - Diandra Escobar (131-hook study across 21 currently-growing creators, 5 hook formats) - Matt Gray (846K followers, 59M organic views/month, 24M-view single post) - Reddit r/marketing + r/LinkedInLunatics (what to avoid) - LinkedIn's public statements on AI-content demotion (~94% demoted) Research date: July 2026. ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [BhaveshKhaple](https://github.com/BhaveshKhaple) - **Source:** [BhaveshKhaple/bhavesh-claude-skills](https://github.com/BhaveshKhaple/bhavesh-claude-skills) - **License:** MIT Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-bhaveshkhaple-bhavesh-claude-skills-linkedin-hook-writer - Seller: https://agentstack.voostack.com/s/bhaveshkhaple - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.