# Referral Programs

> Design referral and word-of-mouth programs that drive customer acquisition. Use when building referral systems or improving word-of-mouth.

- **Type:** Skill
- **Install:** `agentstack add skill-brainbytes-dev-everything-claude-marketing-referral-programs`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [brainbytes-dev](https://agentstack.voostack.com/s/brainbytes-dev)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [brainbytes-dev](https://github.com/brainbytes-dev)
- **Source:** https://github.com/brainbytes-dev/everything-claude-marketing/tree/main/skills/growth/referral-programs

## Install

```sh
agentstack add skill-brainbytes-dev-everything-claude-marketing-referral-programs
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Referral Program Design

## When to Activate

- Building a referral or refer-a-friend program from scratch
- Improving an existing referral program with low participation or conversion
- Reducing CAC by leveraging existing customer networks
- Increasing word-of-mouth as an acquisition channel
- Designing incentive structures for user referrals
- Evaluating whether a referral program is right for the business

## First Questions

1. What is your current word-of-mouth or organic referral rate? (Do customers already recommend you?)
2. What is your product's NPS or customer satisfaction score?
3. What is your current CAC? (Referral reward must be less than this)
4. What is your average customer LTV? (Determines affordable referral reward)
5. What does your product's natural sharing moment look like? (When are users most delighted?)
6. What has your audience responded to before? (Cash? Discounts? Status?)
7. Do you have a mechanism to track referrals? (Unique links, codes, in-app system?)

## Prerequisite: Should You Build a Referral Program?

Referral programs amplify existing word-of-mouth. They do not create it.

**Build a referral program if:**
- NPS > 30 (customers actively recommend you)
- You already see organic referral behavior (people sharing without incentive)
- Your product solves a visible problem (others can see the user benefiting)
- Your target audience is in networks (professional communities, friend groups, teams)

**Fix the product first if:**
- NPS  Subject: Your friends would thank you for this
>
> Hey [Name], you've [achieved X / saved $Y / been with us for Z months]. Know someone who'd benefit too?
>
> Give them [reward] and you'll get [reward] when they [action].
>
> [Share Now Button]

**In-App Prompt:**
> You just [completed milestone]! Know someone who'd love this?
> Share your link and you both get [reward].
> [Copy Link] [Share via Email] [Share via SMS]

**Post-Purchase:**
> Thanks for your order! Love [product]? Share it with a friend.
> They get [reward]. You get [reward].
> [Your unique link: referral.link/username]

## Measuring Referral Program Health

### Key Metrics Dashboard
| Metric | Definition | Target |
|--------|-----------|--------|
| Participation Rate | % of eligible customers who share at least once | 10-25% |
| Shares per Referrer | Avg referrals sent per participating customer | 2-5 |
| Referral Conversion Rate | % of referred people who convert | 10-30% |
| Referral CAC | Cost of referral rewards / Referred customers acquired |  3:1 |

### Health Indicators
- **Healthy:** Participation growing, K-factor stable or improving, referral LTV > average LTV.
- **Declining:** Participation dropping (audience saturation), gaming increasing, quality declining.
- **At risk:** K-factor  30 or do you see organic referral behavior already?
- [ ] Is the referral reward less than your paid CAC?
- [ ] Is the sharing mechanism 1-2 clicks maximum?
- [ ] Have you pre-written and tested the referral messaging?
- [ ] Have you built fraud prevention measures?
- [ ] Are you triggering referral asks at the right moments (post-value, not pre-value)?
- [ ] Can you track referral attribution end-to-end?
- [ ] Have you planned a testing cadence to optimize incentives and messaging?
- [ ] Is the referral landing page personalized and conversion-optimized?

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [brainbytes-dev](https://github.com/brainbytes-dev)
- **Source:** [brainbytes-dev/everything-claude-marketing](https://github.com/brainbytes-dev/everything-claude-marketing)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-brainbytes-dev-everything-claude-marketing-referral-programs
- Seller: https://agentstack.voostack.com/s/brainbytes-dev
- Browse the marketplace: https://agentstack.voostack.com/browse

---
Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.