# App Store Optimization

> Improves visibility and conversion in the App Store and Google Play — metadata, keywords, screenshots, ratings, and the listing experience that turns an impression into an install. Use this to audit or optimize an app listing, plan a launch listing, diagnose poor install conversion, or improve store search visibility.

- **Type:** Skill
- **Install:** `agentstack add skill-cbrock84-headcount-app-store-optimization`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [cbrock84](https://agentstack.voostack.com/s/cbrock84)
- **Installs:** 0
- **Category:** [Search](https://agentstack.voostack.com/c/search)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [cbrock84](https://github.com/cbrock84)
- **Source:** https://github.com/cbrock84/headcount/tree/main/plugins/demand-generation/skills/app-store-optimization
- **Website:** https://cbrock84.github.io/headcount/

## Install

```sh
agentstack add skill-cbrock84-headcount-app-store-optimization
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# App store optimization

Two levers, and they are separate problems: being **found**, and being **installed** once found.
Diagnose which is failing before changing anything.

## Being found

The stores index different fields, so the same metadata does not work on both.

- **App name / title** — the single heaviest field. Brand plus the primary descriptive term. Do not
  spend it on brand alone.
- **Subtitle and keyword field** — no repetition across fields; duplicated terms are wasted
  characters, not reinforcement.
- **Long description** — indexed on one store, effectively not on the other. Write it for the store
  that indexes it and for humans on the store that does not.
- **Category** — pick where you can rank, not where you technically belong.

Target terms with real intent. Ranking first for a term nobody searches is a vanity result.

## Being installed

Most visitors decide from the first screenshot and the rating, without scrolling or reading.

- **Screenshots** — the first two carry the decision. Lead with the outcome or the core screen, with
  a caption stating the benefit. Never lead with an onboarding or login screen.
- **Icon** — recognizable at actual size, distinct from category conventions. Test at real scale on
  a device.
- **Rating** — the strongest single conversion factor. Prompt for review after a success moment,
  never on launch or mid-task.
- **Video** — only if it demonstrates something a screenshot cannot. A weak one costs installs.

## Reviews

Respond to negative reviews specifically and without defensiveness, naming the fix and its version
where there is one. Prospects read the responses as much as the complaints, and a pattern of real
answers converts.

Watch review text for recurring themes — it is the cheapest continuous product research available.

## Testing

Change one element at a time and let it run a full weekly cycle; app traffic is strongly
day-of-week seasonal. Attributing a lift to the wrong change is worse than not testing.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [cbrock84](https://github.com/cbrock84)
- **Source:** [cbrock84/headcount](https://github.com/cbrock84/headcount)
- **License:** MIT
- **Homepage:** https://cbrock84.github.io/headcount/

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-cbrock84-headcount-app-store-optimization
- Seller: https://agentstack.voostack.com/s/cbrock84
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.