# Money Model Audit > Audit an existing offer to find more revenue from the SAME customers — without more traffic, more leads, or a bigger audience. Use when the user says "audit my offer", "how do I make more money from what I have", "I'm leaving money on the table", "add an upsell", "should I raise my price", "how do I add recurring revenue", or "my offer only makes money once". Walks through the current single offe… - **Type:** Skill - **Install:** `agentstack add skill-duncan-buildroom-profit-room-skills-money-model-audit` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [duncan-buildroom](https://agentstack.voostack.com/s/duncan-buildroom) - **Installs:** 0 - **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [duncan-buildroom](https://github.com/duncan-buildroom) - **Source:** https://github.com/duncan-buildroom/profit-room-skills/tree/main/skills/money-model-audit ## Install ```sh agentstack add skill-duncan-buildroom-profit-room-skills-money-model-audit ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Money Model Audit You get 3-5 concrete, ranked moves to make more money from the customers you *already* have — no new traffic required. Most people obsess over getting more leads while the real money is sitting in the offer they already sell. This audit finds it. **The idea:** the same customer can be worth far more than a single one-time sale. Raise the price to match the value, add a bump at checkout, offer an upsell after yes, catch the no's with a downsell, add something recurring, and keep buyers longer. Each move is revenue you're currently leaving on the table with the exact same audience. ## Personalization This skill works in *your* brand voice. Before running, load the brand profile at `~/.claude/brand-profile.md`. - If it doesn't exist, run the **personalize** skill first (or just tell me your name, niche, offer, and audience — I'll create it). - If a field this skill needs is blank, I'll ask one or two quick questions and save the answers back to the profile so you only answer once. - Never invent facts or results about the user — use only what's in the profile, or ask. ## What I need from you Walk me through your current offer: 1. **What do you sell, and at what price?** (the one main thing) 2. **Is it one-time or recurring?** 3. **Roughly how many do you sell a month, and does the number hold or do people leave?** 4. **What happens right after someone buys** — do you offer them anything else? (bump, upsell, next step, or nothing) 5. **What do people who say NO usually say?** (too expensive, not ready, too much) 6. **What outcome does the buyer actually get** — and how big is that outcome to them in money or time? ## Steps 1. **Load the brand profile** and combine it with the answers above to picture the current money model: one offer, one price, one transaction, and what (if anything) happens around it. 2. **Run the offer through the six backend levers.** For each, decide whether it's a real, specific opportunity for *this* offer — skip the ones that don't fit rather than forcing all six: - **Price to value (raise the price).** If the outcome is worth far more than the price, the price is too low. Look for signals: no one ever pushes back on price, you close nearly everyone, buyers are thrilled. Propose a specific new price and the value justification. - **Order bump (at checkout).** A small, cheap, instantly-relevant add-on offered right at the point of sale ("add X for $Y?"). Low effort, pure margin. What natural companion could ride along with the main purchase? - **Upsell (right after yes).** A bigger, related offer presented immediately after they buy, when trust is highest. "You got X — want me to also do Z / do it for you / go deeper?" What's the obvious next level up? - **Downsell (catch the no's).** A smaller/cheaper/payment-plan version for people who wanted in but the yes was too big. Turns some no's into smaller yeses. What's a lighter version of the offer? - **Recurring element.** Turn a one-time sale into ongoing revenue — a membership, retainer, support/maintenance plan, updates, or a subscription layer on top. What would people happily pay for month after month? This is usually the single biggest lever for a one-time offer. - **Retention (keep buyers longer).** If it's already recurring, plugging churn is cheaper than any new sale. Look at why people leave (from answer #3/#5) and propose one concrete fix — onboarding, a quick early win, a reason to stay. 3. **Pick the 3-5 strongest moves** for this specific offer. Don't list all six generically — choose the ones with real leverage here and make each one concrete: exactly what to add, roughly what to charge, and the one-line pitch/mechanism. 4. **Rank them by effort (fastest money first).** Order the moves so the user does the easy, high-return ones first: - **Quick wins (do this week):** usually price increase, order bump, downsell — mostly a decision + a sentence, little to build. - **Medium (this month):** upsell, a simple recurring add-on. - **Bigger (this quarter):** a full recurring/membership layer, a premium tier, a retention system. For each move include: the move, the specific implementation, estimated revenue impact (directional, honest — "roughly +20-30% on every sale", not a fake exact number), and effort level. 5. **Add one "premium tier" idea if it fits.** A done-for-you / VIP / higher-touch version at a notably higher price. Even if few buy it, it anchors the main offer and captures the customers who want the best. Sketch what it includes and a price. 6. **Save the audit** as a Markdown file at `~/money-model/audit-[offer-slug]-[YYYY-MM-DD].md` (create the folder if needed): the current model in one line, then the ranked action list with implementation + impact + effort for each move, plus the premium-tier idea. Tell the user the path and recommend they start with the top quick win this week. Offer to draft the actual bump/upsell/downsell copy for whichever move they pick. ## Example **Input:** > "I sell a $300 one-time website audit for small e-commerce brands. Do about 15/month. After they buy I don't offer anything else. People who say no usually say they'd rather I just fix the stuff. The audit typically finds issues costing them thousands in lost sales." **Output (excerpt of saved audit):** > **Current model:** One-time $300 audit · ~15/mo · nothing offered after · ~$4,500/mo. > > **Ranked moves** > > 1. **Raise price to $500 — quick win.** You find thousands in lost sales for $300; the price is far under the value and no one's pushing back. Impact: +$3,000/mo on the same volume. Effort: change one number. > 2. **Downsell → "fix-it" done-for-you at $1,500 — quick win.** Your no's are literally asking you to fix it. Offer the implementation as the next step for anyone who declines (or accepts) the audit. Impact: even 3/mo = +$4,500/mo. Effort: write one offer. > 3. **Order bump: "priority 48-hr turnaround +$100" — quick win.** Offered at checkout. Impact: pure margin on ~a third of buyers. Effort: one checkbox. > 4. **Recurring: $200/mo "growth monitoring" retainer — medium.** Ongoing check-ins after the fix. Turns one-time buyers into monthly revenue. Impact: the biggest long-term lever. Effort: define the monthly deliverable. > > **Premium tier:** "Full teardown + 90-day done-with-you" at $4,000 — anchors the audit and captures brands who want it handled end to end. ## Notes / edge cases - **Same customer, more value — that's the whole point.** This never assumes more leads. If the user only has "get more traffic" energy, redirect them here first: the backend is cheaper. - **Be honest about impact.** Give directional ranges, not invented precise figures. Never fabricate what a change "will" earn. - **Don't force all six levers.** A clean 3-move list that fits beats six generic suggestions. Skip what doesn't apply. - **Deliverability matters.** Adding upsells/recurring only works if the user can actually deliver them — flag any move that would overload them so it doesn't wreck fulfillment. - **Price is the user's call.** Recommend a number and the reasoning; let them set it. ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [duncan-buildroom](https://github.com/duncan-buildroom) - **Source:** [duncan-buildroom/profit-room-skills](https://github.com/duncan-buildroom/profit-room-skills) - **License:** MIT Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-duncan-buildroom-profit-room-skills-money-model-audit - Seller: https://agentstack.voostack.com/s/duncan-buildroom - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.