# Proposal Generator > Turn a discovery conversation into a clean, persuasive proposal that actually closes. Use when the user says "write a proposal", "I had a call with a client, make me a proposal", "turn these notes into a proposal", "send a quote", "how do I price this", or has a prospect who needs a written offer before they'll say yes. Writes in the user's voice, structures the whole thing so the buyer sees the… - **Type:** Skill - **Install:** `agentstack add skill-duncan-buildroom-profit-room-skills-proposal-generator` - **Verified:** Pending review - **Seller:** [duncan-buildroom](https://agentstack.voostack.com/s/duncan-buildroom) - **Installs:** 0 - **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [duncan-buildroom](https://github.com/duncan-buildroom) - **Source:** https://github.com/duncan-buildroom/profit-room-skills/tree/main/skills/proposal-generator ## Install ```sh agentstack add skill-duncan-buildroom-profit-room-skills-proposal-generator ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Proposal Generator You get a persuasive, ready-to-send proposal built from what you learned on your discovery call — structured so the buyer feels understood, sees the outcome, and reaches a price that already feels justified. A proposal is not a price list. It is a short, confident document that mirrors the prospect's problem back to them, paints the after-state, and makes saying yes the obvious next step. This skill builds exactly that. ## Personalization This skill works in *your* brand voice. Before running, load the brand profile at `~/.claude/brand-profile.md`. - If it doesn't exist, run the **personalize** skill first (or just tell me your name, niche, offer, and audience — I'll create it). - If a field this skill needs is blank, I'll ask one or two quick questions and save the answers back to the profile so you only answer once. - Never invent facts or results about the user — use only what's in the profile, or ask. ## What I need from you Give me whatever you have — call notes, a voice memo transcript, or just answers to these. If something's missing, I'll ask for it (I won't guess on price or scope): 1. **Who is this for?** (person + company, and what they do) 2. **What did they say they need?** The problem in their own words is gold — paste it if you have it. 3. **What outcome do they want?** What does "this worked" look like for them? 4. **What are you proposing to deliver?** The actual work / scope. 5. **Your price**, and whether you want to offer more than one option. 6. **Timeline** — when you can start and roughly how long it takes. 7. **Any guarantee or risk-reversal** you're comfortable offering (optional but it closes). ## Steps 1. **Load the brand profile** for your name, voice, offer, and any real proof/wins you can cite. Pull tone and words-to-avoid so the proposal sounds like you, not a template. 2. **Collect the inputs above.** If price, scope, or the prospect's core problem is missing, ask before writing — these are the load-bearing pieces and I won't invent them. 3. **Write the proposal** using this structure (each section short — the whole thing should be skimmable in under two minutes): - **Title + who it's for** — "Proposal for [Name] / [Company]", dated. - **The problem** — restate their situation in their own language. This is the most important section: if they don't feel understood here, price won't matter. Two or three sentences. - **The desired outcome** — the after-state, concrete and specific to them. What changes in their business/life when this is solved. - **Scope & deliverables** — a clean bulleted list of exactly what they get. Specific and countable, not vague ("3 landing page designs + 2 rounds of revisions", not "design work"). - **Timeline** — start date, milestones if any, delivery date. Short. - **Investment** — the price, framed against the value of the outcome. Use an **anchored option table** (see below). - **Guarantee / risk-reversal** — if provided. Removes the fear of saying yes. - **Next step** — ONE clear action. "Reply 'yes' and I'll send the invoice and kickoff link." Never end with a vague "let me know." 4. **Build the investment table with anchoring.** Even for a single offer, present it so the recommended option looks like the smart middle choice. Default to three tiers unless the user only wants one: | Option | What's included | Investment | |---|---|---| | **Essential** | core deliverable only | lower price | | **Complete** (recommended) | core + the things that actually get the result | target price | | **Premium** | Complete + ongoing/extra | higher price | Mark the middle one "recommended". The high tier makes the target price feel reasonable; the low tier gives a yes-able floor instead of a walk-away. If the user gave only one price, build the table around it (put their price as "Complete" and construct a lighter and a heavier option), and confirm the framing with them. 5. **Match the voice.** Apply the profile's tone and words-to-avoid. No filler, no "we are pleased to present", no hedging. Confident and plain. Write like the user talks to a peer they respect. 6. **Save the proposal** as a Markdown file at `~/proposals/proposal-[client-slug]-[YYYY-MM-DD].md` (create the folder if needed). Tell the user the path and offer to also produce a copy-paste email/DM version and a clean HTML version they can send as a link. ## Example **Input (call notes):** > "Talked to Maria, runs a boutique Pilates studio, 3 locations. Books are a mess — she's using paper + texts, double-books constantly, loses ~10 clients/month to booking friction. Wants online booking that her non-techy front desk can run. I'd build her a booking site + automated reminders. Thinking $3,500. Can start next week, ~3 weeks of work." **Output (excerpt of saved proposal):** > **Proposal for Maria — [Studio Name] · 2026-07-07** > > **Where you are now** > Three locations, all booked by paper and text. You're double-booking, your front desk is buried, and roughly ten clients a month walk because booking is too much friction. Every one of those is recurring revenue you already earned and lost at the door. > > **Where this gets you** > One online booking page your front desk can run without training, automatic reminders that cut no-shows, and no more double-bookings — so those ten clients a month stay booked instead of slipping. > > **What you get** > - Branded online booking site across all 3 locations > - Automated SMS + email reminders (cuts no-shows) > - Front-desk dashboard, built simple enough to hand off day one > - 2 rounds of revisions + a 30-min training walkthrough > > **Timeline:** Start Monday · delivered in 3 weeks > > **Investment** > > | Option | Includes | Investment | > |---|---|---| > | Essential | Booking site only | $2,200 | > | **Complete (recommended)** | Booking site + reminders + dashboard + training | **$3,500** | > | Premium | Complete + 3 months of managed support | $4,900 | > > **My guarantee:** If the booking flow isn't live and working across all three locations by the delivery date, you don't pay the final half. > > **Next step:** Reply "let's go" and I'll send the invoice + a kickoff form. We start Monday. ## Notes / edge cases - **Don't invent the prospect's words.** If the user didn't capture the problem in the buyer's language, ask for it or write it plainly from the notes — never fabricate a quote. - **One clear next step.** A proposal that ends with "let me know your thoughts" stalls. Always close with a single, specific action. - **Price is the user's call.** Suggest anchoring structure, but never set or change a number they didn't give you. - If the user has no guarantee they're comfortable with, skip that section rather than inventing risk they don't want to take. ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [duncan-buildroom](https://github.com/duncan-buildroom) - **Source:** [duncan-buildroom/profit-room-skills](https://github.com/duncan-buildroom/profit-room-skills) - **License:** MIT Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: flagged — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-duncan-buildroom-profit-room-skills-proposal-generator - Seller: https://agentstack.voostack.com/s/duncan-buildroom - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.