# Hormozi Ad Assembler

> >

- **Type:** Skill
- **Install:** `agentstack add skill-elkadrinaoufal1996-hormozi-marketing-ultimate-hormozi-ad-assembler`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [elkadrinaoufal1996](https://agentstack.voostack.com/s/elkadrinaoufal1996)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [elkadrinaoufal1996](https://github.com/elkadrinaoufal1996)
- **Source:** https://github.com/elkadrinaoufal1996/hormozi-marketing-ultimate/tree/main/skills/hormozi-ad-assembler

## Install

```sh
agentstack add skill-elkadrinaoufal1996-hormozi-marketing-ultimate-hormozi-ad-assembler
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Hormozi Ad Assembler
## The Assembly Formula
"Ads are constructed using a modular assembly line process."
FORMULA: 50 Hooks × 3-5 Meats × 1-3 CTAs = 150 to 750 unique ads per week
PREP-TIME SPLIT (80-20-0 Rule):
80% — Hooks (finding and writing the openers)
20% — Meat (developing scripts for the body)
~0% — CTAs (using proven, fundamental closing instructions)
"If someone doesn't make it through the hook, then nothing else matters."
## The 5 Ad Meat Formats
### 1. DEMONSTRATION ADS
- Product/Service Demonstration: showing the lead magnet or result of service
- Live Use or Reactions: real-time interaction with the product
- Unboxing: physical arrival and opening of a product
- Comparisons: visual Before and After sequences
- High Production Hero Ads: fast-paced, scene-switching ads (Dollar Shave Club style)
### 2. TESTIMONIAL ADS
- UGC (User-Generated Content): raw content from customers
- Founder Direct to Camera: business owner speaking to audience
- Podcast Style: clipped segments from recorded interviews
- Professional Testimonials: high-quality studio interviews
- Raw iPhone Style: unedited, casual testimonials
- Walk 'n Talk Rants: casual, mobile-recorded insights while moving
- Parade of Proof: fast-paced highlight reels with many different customers
- Man on the Street: rapid-fire single-question interviews at events
- Influencer/Celebrity Collabs: using third-party authority figures
### 3. EDUCATION ADS
- Explainer Videos: breaking down a complex concept
- Whiteboard Explainers: physical or digital board teaching
- How-to/Tutorials: instructional content
- Listicle Videos: "3 Biggest Problems Facing [Avatar]"
- Organic Content Clips: high-performing clips repurposed from social media
### 4. STORY ADS
- Storytelling/Narratives: traditional character-driven arcs
- Lifestyle: showing results of success (wealth, freedom, time)
- Warnings and Opportunities: highlighting a threat or new advantage
- Documentary Style: behind the scenes or journey-based content
- Skits and Comedy: humor or scenarios to make a point
- Brand Manifestos: sharing core values and mission
### 5. FACELESS ADS
- Screenshot Compilations: scrolling through customer texts/comments/results
- Text-Only: simple text overlays or kinetic typography
- Slide Shows/Animations: visual presentations
- Cartoon/Visual Effect Ads: non-human visual storytelling
- Meme Ads: culture-specific memes as "moth to a flame" for target audience
## The CTA Formula (Word for Word)
"A good CTA shows or tells: what to do, how to do it, when to do it,
what they get for doing it, and what happens next."
What to do: "Take advantage of this great offer by..."
How to do it: "...tapping the button on the bottom of your screen..."
When to do it: "...before it expires..."
What they get: "...and you'll get $1000 of free stuff..."
What happens next: "...delivered straight to your inbox."
SHOW AND TELL: "Don't just say it — visually demonstrate the next step
by showing the screen the user will see, the form they must fill out,
and the button they will click."
CLEAR > CLEVER: Always prioritize clarity over cleverness in CTAs.
## Lifecycle Ads Technique
"Weaponizes moments already occurring in the business."
Step 1 — RECORD: Systematically record every call type:
Sales calls, Onboarding calls, Support calls, Ascension calls.
Step 2 — CLIP:
"Before" moment: from the initial sales call (pain/struggle)
"During" moment: from 1-2 support calls (work/implementation)
"After" moment: from upsell, milestone, or award call (victory)
Step 3 — ASSEMBLE: Cut together into one narrative showing the client's
journey through time.
## The Kaleidoscope Ads Framework
"The advanced step taken once winning ads are identified to take them
to the moon."
Step 1: Identify a winning ad.
Step 2: Chop it into 3 parts: Hook + Meat + CTA.
Step 3: Keep the winning Meat and CTA.
Step 4: Run through a Kaleidoscope — generate 50 more hook variations.
Result: Hundreds of new permutations from a single proven winner.
## Additional Proof-Based Ad Types
UPON DELIVERY ADS: "Capture the raw ribbon cutting reaction moment when
a client first sees their results."
STAGE ADS: "Photos or videos taken while on stage with a celebrating
crowd behind you to prove scale and authority."
SOCIAL MEDIA SCRAPE ADS: "Repurpose high-performing organic posts or
customer tags into paid creative."
CHAT/COMMUNICATION SCRAPE: "Screenshots of win terms (Sales, PIF, Profit)
from internal messaging threads."
COMMUNITY SCRAPE: "Screen recordings of scrolling through win of the week
threads in member groups."
## Awareness-Based Ad Selection
Match ad type to prospect awareness level:
MOST AWARE → Demonstration or Offer-based ads
PRODUCT-AWARE → Testimonial or Parade of Proof ads
SOLUTION-AWARE → Education or Comparison ads
PROBLEM-AWARE → Story or Warning ads
COMPLETELY UNAWARE → Curiosity-driven Narrative or Meme ads
## Output Format
═══════════════════════════════════════
AD BATCH FOR [Product Name]
═══════════════════════════════════════
AWARENESS LEVEL TARGETED: [which level + why]
AD OBJECTIVE: [awareness / consideration / conversion]
HOOK (from hormozi-hook-writer skill):
[Use hormozi-hook-writer to generate 10 hooks first]
MEAT FORMAT SELECTED: [which of the 5 formats + why]
AD 1 — [Hook 1 + Meat format]:
Hook: [hook text]
Body: [meat content — 3-5 sentences]
CTA: [full 5-part CTA]
AD 2 — [Hook 2 + same Meat]:
Hook: [hook text]
Body: [same meat, different hook]
CTA: [same CTA]
[Continue for 5-10 ads]
KALEIDOSCOPE PLAN: [if winning ad found — list 5 hook variations to test]
═══════════════════════════════════════

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [elkadrinaoufal1996](https://github.com/elkadrinaoufal1996)
- **Source:** [elkadrinaoufal1996/hormozi-marketing-ultimate](https://github.com/elkadrinaoufal1996/hormozi-marketing-ultimate)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-elkadrinaoufal1996-hormozi-marketing-ultimate-hormozi-ad-assembler
- Seller: https://agentstack.voostack.com/s/elkadrinaoufal1996
- Browse the marketplace: https://agentstack.voostack.com/browse

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