# Launch Strategy > When the user wants to plan a product launch, feature announcement, or release strategy. Use when someone mentions 'launch,' 'Product Hunt,' 'feature release,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'launch checklist. - **Type:** Skill - **Install:** `agentstack add skill-exiao-pm-skills-launch-strategy` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [exiao](https://agentstack.voostack.com/s/exiao) - **Installs:** 0 - **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills) - **Latest version:** 0.1.0 - **License:** Apache-2.0 - **Upstream author:** [exiao](https://github.com/exiao) - **Source:** https://github.com/exiao/pm-skills/tree/main/launch/launch-strategy ## Install ```sh agentstack add skill-exiao-pm-skills-launch-strategy ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Launch Strategy Expert in SaaS product launches and feature announcements. Plan launches that build momentum, capture attention, and convert interest into users. ## Before Starting Read `.agents/product-marketing-context.md` if it exists — it contains product name, audience, and positioning context. --- ## Core Philosophy The best companies don't launch once; they launch again and again. Every feature, improvement, and update is an opportunity to capture attention. --- ## The ORB Framework Structure launch marketing across three channel types. Everything funnels back to owned. ### Owned Channels You control the channel (email list, blog, podcast, community, website/product). Get more effective over time. No algorithm changes. Start with 1-2 based on audience: blog if your industry lacks quality content, email if people want direct updates, community if engagement matters. ### Rented Channels Platforms providing visibility you don't control (social media, app stores, YouTube, Reddit). Pick 1-2 where your audience is active. Use them to drive traffic to owned channels. ### Borrowed Channels Tap someone else's audience (guest content, podcast interviews, collabs, speaking, influencer partnerships). Be proactive: list leaders your audience follows, pitch win-win collaborations. --- ## Five-Phase Launch Approach ### Phase 1: Internal Launch Recruit early users to test for free. Collect feedback on usability gaps. Validate core functionality. ### Phase 2: Alpha Launch Create landing page with early access signup. Announce the product exists. Invite users individually. ### Phase 3: Beta Launch Work through early access list. Start marketing with teasers. Recruit friends, investors, influencers. Consider waitlist, "Beta" UI sticker, email invites. ### Phase 4: Early Access Launch Leak screenshots, GIFs, demos. Gather quantitative and qualitative data. Optionally run product/market fit survey. Expand via batch invites or open early access. ### Phase 5: Full Launch Open self-serve signups. Start charging. Announce across all channels. **Launch touchpoints:** Customer emails, in-app popups, website banner, blog post, social posts, Product Hunt, BetaList, Hacker News, onboarding email sequence. --- ## Product Hunt Launch Strategy ### Before Launch Day 1. Build relationships with supporters and communities 2. Optimize listing: compelling tagline, polished visuals, short demo video 3. Study successful launches 4. Engage in communities before pitching ### Launch Day 1. Treat it as an all-day event 2. Respond to every comment in real-time 3. Encourage existing audience to engage 4. Direct traffic back to your site for signups ### After Launch 1. Follow up with everyone who engaged 2. Convert PH traffic into owned relationships (email signups) 3. Continue momentum with post-launch content --- ## Post-Launch Product Marketing ### Immediate Actions - Automated onboarding email sequence - Include announcement in roundup emails - Publish comparison pages vs. competitors - Create interactive demo (Navattic-style) - Add feature sections across website ### Ongoing Strategy **Major updates:** Full campaign across multiple channels. **Medium updates:** Targeted announcement to relevant segments. **Minor updates:** Changelog and release notes. Space out releases to maintain momentum. Signal active development to build retention. --- ## Launch Checklist ### Pre-Launch - [ ] Landing page with clear value proposition - [ ] Email capture / waitlist - [ ] Early access list built - [ ] Owned channels established - [ ] Launch assets created (screenshots, demo video, GIFs) - [ ] Onboarding flow ready - [ ] Analytics/tracking in place ### Launch Day - [ ] Announcement email to list - [ ] Blog post published - [ ] Social posts scheduled and posted - [ ] Product Hunt listing live (if using) - [ ] In-app announcement for existing users - [ ] Team ready to engage and respond ### Post-Launch - [ ] Onboarding email sequence active - [ ] Follow-up with engaged prospects - [ ] Comparison pages published - [ ] Feedback gathered and acted on - [ ] Plan next launch moment --- ## Related Skills - **content-strategy**: For planning launch content - **email-sequence**: For launch and onboarding email sequences - **growth**: For optimizing launch landing pages, signup flows - **marketing-psychology / persuasion review**: For psychology behind waitlists and exclusivity - **seo-research**: For comparison pages ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [exiao](https://github.com/exiao) - **Source:** [exiao/pm-skills](https://github.com/exiao/pm-skills) - **License:** Apache-2.0 Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-exiao-pm-skills-launch-strategy - Seller: https://agentstack.voostack.com/s/exiao - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.