# Business Model Teardown

> >-

- **Type:** Skill
- **Install:** `agentstack add skill-fjilvi-afk-growthlens-business-model-teardown`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [fjilvvi](https://agentstack.voostack.com/s/fjilvvi)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [fjilvvi](https://github.com/fjilvvi)
- **Source:** https://github.com/fjilvvi/growthlens/tree/main/skills/business-model-teardown

## Install

```sh
agentstack add skill-fjilvi-afk-growthlens-business-model-teardown
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Business Model Teardown

> Explain how a company actually makes money — and how durable that is — from
> nothing but its public website.

## What it does

Reconstructs a company's business model using the Business Model Canvas, then
adds a revenue-model and unit-economics read. Output is a one-page model plus a
judgment on what makes the model work and what threatens it. This is the
"economics" complement to a positioning/marketing teardown.

## When to use this skill

- "How does  make money?"
- "What's their business model / revenue model?"
- "Reverse-engineer this company's economics from their site."
- When the user wants the money mechanics, not the messaging.

## Inputs needed

- **Required:** the company's website URL.
- **Helpful:** the industry, whether they're B2B/B2C, any known facts (funding,
  pricing) the user already has.
- If the site is purely a landing page with no product/pricing detail, say what
  can and cannot be inferred.

## Method

1. **Read for evidence** — homepage, product, pricing, about, customers, careers.
2. **Fill the Business Model Canvas** — nine blocks:
   - Customer segments — who they serve.
   - Value propositions — the job done for each segment.
   - Channels — how they reach and deliver to customers.
   - Customer relationships — self-serve, sales-led, community, success.
   - Revenue streams — how money comes in (see revenue-model patterns below).
   - Key resources — what the model depends on (tech, brand, data, network).
   - Key activities — what they must do well.
   - Key partnerships — integrations, suppliers, channel partners.
   - Cost structure — main cost drivers (people, infra, ads, content).
3. **Classify the revenue model** — subscription/SaaS, transactional/usage,
   marketplace/take-rate, advertising, one-time/license, services, info-product/
   course, freemium, or a hybrid. Note pricing metric (per seat, usage, flat).
4. **Sketch unit economics qualitatively** — value metric, likely ACV band,
   apparent motion (PLG vs sales-led), and what drives CAC vs LTV. No invented numbers.
5. **Judge durability** — moats (network effects, switching costs, brand, data),
   and risks (concentration, thin differentiation, platform dependence, churn signals).

## Output format

```markdown
# Business Model Teardown — 

## TL;DR
- What they sell, to whom, and how they charge — in 3 bullets.
- The one thing the model lives or dies on.

## Business Model Canvas
| Block | Finding |
|-------|---------|
| Customer segments | |
| Value propositions | |
| Channels | |
| Customer relationships | |
| Revenue streams | |
| Key resources | |
| Key activities | |
| Key partnerships | |
| Cost structure | |

## Revenue model
- Type:
- Pricing metric / value metric:
- Go-to-market motion (PLG / sales-led / hybrid):

## Unit-economics read (qualitative)
- CAC drivers:
- LTV / retention drivers:
- Apparent ACV band & why:

## Durability
| Moats | Risks |
|-------|-------|

## Bottom line
2–3 sentences: is this a strong model, and what would you watch?
```

## Quality bar

- Distinguish **stated** revenue mechanics (visible pricing) from **inferred** ones.
- Never fabricate revenue, margins, CAC/LTV, or customer counts. Use bands and
  reasoning ("likely mid-ACV sales-led, because pricing is gated and there's a
  demo CTA"), and say when something is unknown.
- The durability section must name specific moats/risks, not generic ones.

## Common mistakes to avoid

- Confusing the value proposition (marketing) with the revenue model (economics).
- Asserting precise financials that the site can't support.
- Stopping at "it's a SaaS" without the pricing metric and motion.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [fjilvvi](https://github.com/fjilvvi)
- **Source:** [fjilvvi/growthlens](https://github.com/fjilvvi/growthlens)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-fjilvi-afk-growthlens-business-model-teardown
- Seller: https://agentstack.voostack.com/s/fjilvvi
- Browse the marketplace: https://agentstack.voostack.com/browse

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