# Fair Housing Compliance > Fair Housing Act compliance requirements for property management advertising. Auto-invoke when creating campaigns, modifying targeting settings, setting up audiences, recommending changes to location/demographic targeting, or ANY discussion of campaign targeting for property management accounts. CRITICAL LEGAL REQUIREMENT - ensures all Google Ads accounts comply with federal housing discriminatio… - **Type:** Skill - **Install:** `agentstack add skill-fourteenwm-ppc-ai-skills-fair-housing-compliance` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [fourteenwm](https://agentstack.voostack.com/s/fourteenwm) - **Installs:** 0 - **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [fourteenwm](https://github.com/fourteenwm) - **Source:** https://github.com/fourteenwm/ppc-ai-skills/tree/main/fair-housing-compliance ## Install ```sh agentstack add skill-fourteenwm-ppc-ai-skills-fair-housing-compliance ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Fair Housing Compliance Skill **Purpose:** Ensures all property management advertising complies with Fair Housing Act regulations. Auto-invokes when any targeting or audience discussion occurs. **Type:** Legal compliance skill (CRITICAL - auto-invoked) **Scope:** ALL property management accounts --- ## CRITICAL LEGAL REQUIREMENT **All property management accounts are subject to Fair Housing Act regulations.** This is a **legal requirement**, not a client preference. Violations can result in: - Federal lawsuits - Substantial fines - Client liability - Account suspension --- ## PROHIBITED Targeting/Signals **NEVER use these targeting options for property management accounts:** ### Demographic Targeting (PROHIBITED) - Age targeting or signals (any age ranges, age demographics, age brackets) - Income/Household income signals (income brackets, affluence targeting, HHI) - Parental status signals (parents, families with children, "parents of toddlers", etc.) - Familial status signals (household composition, family size, "married", etc.) - Gender-specific targeting (when used in discriminatory manner) ### Geographic Targeting (PROHIBITED) - Zip code targeting (specific zip codes - can be income proxy) - Neighborhood-level targeting (below city level, unless broad metro area) ### Audience Signals (PROHIBITED) - Any demographic signals that could be considered discriminatory under Fair Housing laws - Affinity audiences based on demographic characteristics - Income-based custom audiences - Age-proxy audiences (e.g., "College Graduates" may imply age range) --- ## COMPLIANT Targeting/Signals **Safe to use for property management accounts:** ### Behavioral Targeting (COMPLIANT) - In-market audiences (apartment shoppers, real estate searchers) - behavioral, not demographic - Search theme/keyword signals (location + apartment type queries like "2 bedroom apartments [city]") - Website visitor audiences (remarketing to past site visitors) - Custom audiences based on website behavior (not demographic data) ### Geographic Targeting (COMPLIANT) - Metro areas (broad regional targeting) - Cities (city-level targeting) - Broad regions (states, multiple-county areas) - Radius targeting (e.g., 40-mile radius from property address) ### Campaign Optimization (COMPLIANT) - Conversion-based optimization (optimize for leads/conversions without demographic filters) - Customer match (existing customer lists - if non-discriminatory) - Similar audiences (based on converters - if source audience is compliant) --- ## VERIFY BEFORE USE (Gray Areas) These audience types may be compliant but require verification: ### Life Event Audiences - "Recently Moved" - Likely compliant (behavioral signal, not protected class) - "Job Change" - Likely compliant (behavioral signal) - "College Graduates" - May NOT be compliant (could be age proxy - avoid unless verified) - Any life event - Evaluate: Could this be a proxy for protected class? **Decision rule:** If unsure about a targeting option, **default to NOT using it**. Legal risk is too high. --- ## Key Principle: Target the Product, Not the People **COMPLIANT:** Target properties/apartments (the product) - "2 bedroom apartments in [city]" - "Luxury apartments near downtown" - "Pet-friendly rentals in [neighborhood]" **NON-COMPLIANT:** Target people demographics - "Millennials looking for apartments" (age proxy) - "Young professionals" (age proxy) - "Families with children" (familial status) - "High-income renters" (income discrimination) **Framework:** Optimize for **behavior and intent**, never for **who someone is**. --- ## Campaign Setup Checklist ### When Creating New Campaigns: - [ ] No age targeting applied - [ ] No income signals or audience segments - [ ] No parental/familial status signals - [ ] No zip code-level geographic targeting - [ ] Only behavioral audiences (in-market, search themes) - [ ] Only compliant geo targeting (metro/city level) - [ ] Campaign focuses on property features, not demographics ### When Optimizing PMAX/Demand Gen: - [ ] Focus on conversion value optimization and search themes - [ ] Use in-market audiences for apartment shopping behavior - [ ] Avoid any audience segment that filters by age, income, family status, or zip codes - [ ] Review auto-applied audiences for demographic signals (remove if found) ### When Recommending Changes: - [ ] Verify recommendation doesn't introduce demographic targeting - [ ] Check that geographic targeting remains compliant (metro/city level) - [ ] Confirm audience signals are behavioral, not demographic - [ ] Document compliance reasoning in recommendation --- ## Examples: Compliant vs. Non-Compliant ### COMPLIANT Campaign Example **Campaign Name:** Pmax: Example Property Apartments **Geo Targeting:** 40-mile radius from property address (metro area) **Audience Signals:** - In-market: Real Estate > Apartments for Rent - In-market: Travel > Business Travel (relocating professionals) - Search themes: "apartments [city]", "2 bedroom [neighborhood]", "pet friendly rentals" - Remarketing: Website visitors (last 30 days) **Why compliant:** All behavioral/intent signals, no demographics, broad geo --- ### NON-COMPLIANT Campaign Example **Campaign Name:** Pmax: Example Property Young Professionals **Geo Targeting:** Specific zip codes (10001, 10003, 10009) — PROHIBITED **Audience Signals:** - Age: 25-34 — PROHIBITED - Income: Top 30% household income — PROHIBITED - Affinity: Young Urban Professionals — PROHIBITED - Parental status: No children — PROHIBITED **Why non-compliant:** Age, income, parental status, zip code targeting all violate Fair Housing Act --- ## When to Flag Violations ### Automatic Flags: - ANY mention of age targeting in recommendations - ANY income-based audience suggestions - ANY parental/familial status signals - ANY zip code targeting recommendations ### Investigation Flags: - Existing campaigns with suspicious audience signals - PMAX/DGen campaigns with auto-applied demographic audiences - Remarketing audiences that may segment by demographics **Action:** If violation detected, immediately flag and recommend removal. Document legal compliance reasoning. --- ## When This Skill Auto-Loads - Creating new campaigns (any type) - Modifying targeting settings - Recommending audience additions - Optimizing PMAX/Demand Gen signals - Discussing campaign structure changes - Analyzing campaign settings - User mentions "targeting", "audiences", "demographics", "geo", or "location" --- ## Related Documentation - **Google Ads Policy Center** — Fair Housing advertising policies - **U.S. Department of Housing and Urban Development (HUD)** — Fair Housing Act regulations - **Fair Housing Act (Title VIII of Civil Rights Act of 1968)** — Federal law --- ## Important Notes 1. **When in doubt, exclude it** — If you're unsure if a targeting option is compliant, default to NOT using it 2. **Behavioral > Demographic** — Always prefer behavioral signals over any demographic characteristic 3. **Broad > Narrow** — Use broad geographic targeting (metro/city) vs narrow (zip codes) 4. **Document compliance** — When making targeting recommendations, explicitly state Fair Housing compliance reasoning 5. **Stay updated** — Fair Housing regulations and Google Ads policies may evolve — review periodically --- **Legal Basis:** Fair Housing Act (Title VIII of Civil Rights Act of 1968) **Status:** Active — CRITICAL COMPLIANCE SKILL ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [fourteenwm](https://github.com/fourteenwm) - **Source:** [fourteenwm/ppc-ai-skills](https://github.com/fourteenwm/ppc-ai-skills) - **License:** MIT Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-fourteenwm-ppc-ai-skills-fair-housing-compliance - Seller: https://agentstack.voostack.com/s/fourteenwm - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.