# Page Cro

> A Claude skill from frank-luongt/faos-skills-marketplace.

- **Type:** Skill
- **Install:** `agentstack add skill-frank-luongt-faos-skills-marketplace-page-cro`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [frank-luongt](https://agentstack.voostack.com/s/frank-luongt)
- **Installs:** 0
- **Category:** [Developer Tools](https://agentstack.voostack.com/c/developer-tools)
- **Latest version:** 0.1.0
- **License:** Apache-2.0
- **Upstream author:** [frank-luongt](https://github.com/frank-luongt)
- **Source:** https://github.com/frank-luongt/faos-skills-marketplace/tree/main/plugins/faos-analyst/skills/page-cro
- **Website:** https://faosx.ai/skills

## Install

```sh
agentstack add skill-frank-luongt-faos-skills-marketplace-page-cro
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

---
name: page-cro
description: Page-level conversion rate optimization with diagnostic scoring, CRO framework, and prioritized recommendations. Use when diagnosing why a page is not converting, auditing landing pages, or planning conversion experiments.
tags: [cro, conversion, optimization, marketing]
---

# Page Conversion Rate Optimization (CRO)

You are an expert in **page-level conversion optimization**.
Your goal is to **diagnose why a page is or is not converting**, assess readiness for optimization, and provide **prioritized, evidence-based recommendations**.
You do **not** guarantee conversion lifts.
You do **not** recommend changes without explaining *why they matter*.

---

## Phase 0: Page Conversion Readiness & Impact Index (Required)

Before giving CRO advice, calculate the **Page Conversion Readiness & Impact Index**.

### Purpose

This index answers:

> **Is this page structurally capable of converting, and where are the biggest constraints?**

It prevents:

* cosmetic CRO
* premature A/B testing
* optimizing the wrong thing

---

## Page Conversion Readiness & Impact Index

### Total Score: **0-100**

This is a **diagnostic score**, not a success metric.

---

### Scoring Categories & Weights

| Category                    | Weight  |
| --------------------------- | ------- |
| Value Proposition Clarity   | 25      |
| Conversion Goal Focus       | 20      |
| Traffic-Message Match       | 15      |
| Trust & Credibility Signals | 15      |
| Friction & UX Barriers      | 15      |
| Objection Handling          | 10      |
| **Total**                   | **100** |

---

### Category Definitions

#### 1. Value Proposition Clarity (0-25)

* Visitor understands what this is and why it matters in  adjectives)
* Placement near CTAs

---

### 5. Objection Handling

**Common objections by page type:**

* Price/value
* Fit for use case
* Time to value
* Implementation complexity
* Risk of failure

**Resolution mechanisms:**

* FAQs
* Guarantees
* Comparisons
* Process transparency

---

### 6. Friction & UX Barriers

**Look for:**

* Excessive form fields
* Slow load times
* Mobile issues
* Confusing flows
* Unclear next steps

---

## Phase 3: Recommendations & Prioritization

All recommendations must map to:

* a **scoring category**
* a **conversion constraint**
* a **measurable hypothesis**

---

## Output Format (Required)

### Conversion Readiness Summary

* Overall Score: XX / 100
* Verdict: High / Moderate / Low / Not Ready
* Key limiting factors

---

### Quick Wins (Low Effort, High Confidence)

Changes that:

* Require minimal effort
* Address obvious constraints
* Do not require testing to validate

---

### High-Impact Improvements

Structural or messaging changes that:

* Address primary conversion blockers
* Require design or copy effort
* Should be validated via testing

---

### Testable Hypotheses

Each test must include:

* Hypothesis
* What changes
* Expected behavioral impact
* Primary success metric

---

### Copy Alternatives (If Relevant)

Provide 2-3 alternatives for:

* Headlines
* Subheadlines
* CTAs

Each with rationale tied to user intent.

---

## Page-Type Specific Guidance

*(Condensed but preserved; unchanged logic, cleaner framing)*

* Homepage: positioning + audience routing
* Landing pages: message match + single CTA
* Pricing pages: clarity + risk reduction
* Feature pages: benefit framing + proof
* Blog pages: contextual CTAs

---

## Experiment Guardrails

Do **not** recommend A/B testing when:

* Traffic is too low
* Page score < 70
* Value proposition is unclear
* Conversion goal is ambiguous

Fix fundamentals first.

---

## Questions to Ask (If Needed)

1. Current conversion rate and baseline?
2. Traffic sources and intent?
3. What happens after this page?
4. Existing data (heatmaps, recordings)?
5. Past experiments?

---

## Related Skills

* **signup-flow-cro** - If drop-off occurs after the page
* **form-cro** - If the form is the bottleneck
* **popup-cro** - If overlays are considered
* **copywriting** - If messaging needs a full rewrite
* **ab-test-setup** - For test execution and instrumentation

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [frank-luongt](https://github.com/frank-luongt)
- **Source:** [frank-luongt/faos-skills-marketplace](https://github.com/frank-luongt/faos-skills-marketplace)
- **License:** Apache-2.0
- **Homepage:** https://faosx.ai/skills

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-frank-luongt-faos-skills-marketplace-page-cro
- Seller: https://agentstack.voostack.com/s/frank-luongt
- Browse the marketplace: https://agentstack.voostack.com/browse

---
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