# Funnel Validator

> Score and improve existing funnels against Hook-Story-Offer, value ladder fit, traffic match, and conversion path. Triggers on funnel validation, low conversion diagnosis, funnel audits, and pre-traffic readiness checks.

- **Type:** Skill
- **Install:** `agentstack add skill-genfeedai-skills-funnel-validator`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [genfeedai](https://agentstack.voostack.com/s/genfeedai)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [genfeedai](https://github.com/genfeedai)
- **Source:** https://github.com/genfeedai/skills/tree/master/bundles/all/skills/funnel-validator
- **Website:** https://skills.sh/genfeedai/skills

## Install

```sh
agentstack add skill-genfeedai-skills-funnel-validator
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Funnel Validator - DotCom Secrets Scorecard

## Overview

Ruthlessly assess existing funnels against Russell Brunson's DotCom Secrets framework. Score objectively, expose conversion killers, prescribe actionable fixes.

**Brunson's Core Principle:** "You're one funnel away from changing your life."

## When This Activates

- "validate my funnel" / "rate my funnel"
- "is my funnel good"
- "why isn't my funnel converting"
- Checking funnel before driving traffic
- Low conversion rates on landing pages
- Optimizing existing funnel

## Key Difference from funnel-architect

- **funnel-architect:** Designing funnels from scratch
- **funnel-validator:** Assessing existing funnels, scoring, fixing

## The Framework: DotCom Secrets Scorecard

```
HOOK (Grab Attention) → STORY (Build Connection) → OFFER (Close the Deal)
```

**Scoring Dimensions (6 total):**

| Dimension | Weight | What It Measures |
|-----------|--------|------------------|
| Hook Strength | 2x | Does it stop the scroll and grab attention? |
| Story Connection | 1.5x | Does it create emotional connection and belief? |
| Offer Clarity | 2x | Is the offer clear, compelling, and irresistible? |
| Value Ladder Fit | 1x | Does this funnel fit the ascension path? |
| Traffic Match | 1.5x | Is the funnel matched to traffic temperature? |
| Conversion Path | 1x | Is the next step obvious and frictionless? |

**Max Score:** 100 points

## Rating Scale

| Score | Rating | Verdict |
|-------|--------|---------|
| 85-100 | Conversion Machine | Ready to scale. Minor optimizations only. |
| 70-84 | Strong Funnel | Good foundation. Fix weak points, then scale. |
| 55-69 | Leaky Funnel | Significant gaps. Fix before scaling traffic. |
| 40-54 | Broken Funnel | Major issues. Rebuild key components. |
| 0-39 | Non-Functional | Start over. Fundamental problems throughout. |

## Traffic Temperature Reference

| Temperature | They Know | Appropriate Funnel |
|-------------|-----------|-------------------|
| Cold | Nothing about you | Lead funnel, value-first content |
| Warm | Problem + your solution | Tripwire, webinar, challenge |
| Hot | Ready to buy | Sales page, order form, call booking |

## Value Ladder Reference

```
1. Free: Lead magnet, free content
2. Low-Ticket: $7-97 tripwire, self-liquidating offer
3. Mid-Ticket: $97-997 course, program
4. High-Ticket: $1K-10K coaching, done-for-you
5. Continuity: Recurring membership, retainer
```

## Integration

| Skill | When to Use |
|-------|-------------|
| `funnel-architect` | After validation, rebuild weak areas |
| Genfeed content-reviewer | Validate the copy on each page |
| `offer-validator` | Validate the core offer separately |
| `traffic-architect` | Design traffic strategy for validated funnel |

---

**For complete scoring criteria for all 6 dimensions, red flags checklist, epiphany bridge framework, CTA best practices, output format template, example validations (leaky funnel, strong funnel), and common validation mistakes, see:** `references/full-guide.md`

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [genfeedai](https://github.com/genfeedai)
- **Source:** [genfeedai/skills](https://github.com/genfeedai/skills)
- **License:** MIT
- **Homepage:** https://skills.sh/genfeedai/skills

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-genfeedai-skills-funnel-validator
- Seller: https://agentstack.voostack.com/s/genfeedai
- Browse the marketplace: https://agentstack.voostack.com/browse

---
Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.