# Influencer Outreach

> Identify micro-influencers and creators in the niche, draft personalized collaboration outreach DMs, and manage outreach tracking for authentic partnerships.

- **Type:** Skill
- **Install:** `agentstack add skill-gokulb20-crewm8-social-media-manager-skill-graph-influencer-outreach`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [gokulb20](https://agentstack.voostack.com/s/gokulb20)
- **Installs:** 0
- **Category:** [Data & Analytics](https://agentstack.voostack.com/c/data-and-analytics)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [gokulb20](https://github.com/gokulb20)
- **Source:** https://github.com/gokulb20/Crewm8-Social-Media-Manager-Skill-Graph/tree/main/skills/engagement/influencer-outreach
- **Website:** https://crewm8.ai

## Install

```sh
agentstack add skill-gokulb20-crewm8-social-media-manager-skill-graph-influencer-outreach
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Influencer Outreach

Identify and reach out to micro-influencers and creators for collaboration opportunities. The goal is authentic partnerships with people whose audience overlaps with the brand's target market.

## Purpose

Paid ads are getting more expensive. Organic reach is declining. Creator partnerships are the last scalable organic channel — but only if outreach is personal, value-first, and founder-approved.

## When to Use

- Building a creator shortlist for the quarter
- Product launch needs amplification
- Existing customers include creators who could be partners
- Competitor launched a successful influencer campaign

## Inputs Required

- Brand positioning and value proposition for partners
- Creator criteria: follower range, engagement rate, niche overlap
- Offer types available (free product, affiliate, paid, commission)

## Quick Reference

| Creator Tier | Follower Range | Approach | Offer Type |
|-------------|---------------|---------|-----------|
| Nano-influencer | 500-5K | Personal DM, relationship-first | Free access, affiliate, shoutout swap |
| Micro-influencer | 5K-50K | Personalized email/DM, value-first | Paid collab, affiliate, early access |
| Mid-tier | 50K-500K | Professional outreach via email/agent | Paid sponsorship, revenue share |
| Customer-creator | Any size | Formalize existing relationship | Ambassador, affiliate, UGC partnership |

## Procedure

1. **Build the target list:**
   - Mine existing followers and engaged commenters
   - Search by niche hashtags and topics
   - Check who shares competitors' content
   - Prioritize: audience overlap > engagement quality > follower count

2. **Evaluate each candidate:**
   - Audience demographics match?
   - Engagement rate >2%?
   - Content quality brand-worthy?
   - Natural alignment with what the brand does?

3. **Build ranked shortlist** (10-20 targets) with tier, contact method, personal angle.

4. **Draft personalized outreach:**
   - Reference SPECIFIC content they created
   - Explain why partnership makes sense
   - Clear offer: what brand provides, what creator provides
   - Soft ask: "Would you be open to exploring this?"

5. **Founder approval** required before ANY outreach sent.

6. **Track pipeline:** Contacted → Replied → Negotiating → Confirmed → Content live → Performance.

## Output Format

```markdown
# Influencer Outreach: [Quarter]

## Target Shortlist
| Priority | Creator | Platform | Followers | ER% | Why Them | Contact | Status |
|----------|---------|----------|-----------|-----|----------|---------|--------|
| 1 | @name | IG | 15K | 4.2% | [Specific reason] | DM | Not contacted |
...

## Outreach Draft: @name
**Personal angle:** "Really liked your post about [topic] — especially [specific detail]"
**Message:**
```
[Full personalized outreach DM/email]
```
**Offer:** [Brand provides X → Creator provides Y]
**Follow-up (7 days):** [Short, no-pressure follow-up]

## Pipeline Summary
- Targeted: [N] | Contacted: [N] | In conversation: [N] | Confirmed: [N]
- Conversion rate: [N]%
```

## Done Criteria

The skill is complete when:
1. 10-20 targets are identified and ranked
2. Each top-priority target has a personalized outreach draft
3. The offer is clearly stated (what brand gives, what creator gives)
4. Founder has approved all outreach before sending
5. Pipeline tracking is set up

## Pitfalls

- Spraying 100 creators with the same generic DM
- Looking only at follower count (5K with 8% engagement > 100K with 0.5%)
- Making the offer about what brand wants, not what creator gets
- Pitching a creator who just did a deal with a competitor
- Following up more than once after no response

## Verification

For each outreach draft: if you were this creator, would you reply? Does it feel specific or templated? Is the founder okay with every offer?

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [gokulb20](https://github.com/gokulb20)
- **Source:** [gokulb20/Crewm8-Social-Media-Manager-Skill-Graph](https://github.com/gokulb20/Crewm8-Social-Media-Manager-Skill-Graph)
- **License:** MIT
- **Homepage:** https://crewm8.ai

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-gokulb20-crewm8-social-media-manager-skill-graph-influencer-outreach
- Seller: https://agentstack.voostack.com/s/gokulb20
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.