# Presence Refresh

> Optimize and refresh social bios, rotate pinned posts when high-performing content drops, update header/banner images, and manage link-in-bio pages for maximum conversion.

- **Type:** Skill
- **Install:** `agentstack add skill-gokulb20-crewm8-social-media-manager-skill-graph-presence-refresh`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [gokulb20](https://agentstack.voostack.com/s/gokulb20)
- **Installs:** 0
- **Category:** [Data & Analytics](https://agentstack.voostack.com/c/data-and-analytics)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [gokulb20](https://github.com/gokulb20)
- **Source:** https://github.com/gokulb20/Crewm8-Social-Media-Manager-Skill-Graph/tree/main/skills/profile/presence-refresh
- **Website:** https://crewm8.ai

## Install

```sh
agentstack add skill-gokulb20-crewm8-social-media-manager-skill-graph-presence-refresh
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Presence Refresh

Keep the brand's social presence fresh, current, and optimized for conversion. Static profiles signal a dead brand. This skill manages ongoing profile optimization triggered by content performance and campaign cycles.

## Purpose

A stale profile is a signal that the brand isn't active. Fresh bios, current pinned posts, and updated banners communicate "we're here, we're active, and we have something worth paying attention to right now."

## When to Use

- High-performing content drops (pin it, reference in bio)
- Campaign or product launch
- Seasonal update
- `profile-audit` found issues
- Link-in-bio needs optimization

## Inputs Required

- Current bio per platform
- High-performing posts to consider for pinning
- Campaign/event schedule
- Brand visual assets (if updating banners)

## Quick Reference

| Element | Refresh Trigger | Frequency |
|---------|----------------|-----------|
| Bio text | New offer, new positioning, campaign focus | Monthly or per campaign |
| Pinned post | New top-10% post by engagement | As needed |
| Header/banner | Campaign, season, rebrand | Quarterly or per campaign |
| Link in bio | Campaign priority shift | Per campaign or weekly |
| IG Story highlights | New content themes | Monthly |

## Procedure

1. **Review current bios.** Does each clearly state who you help, what you do, why it matters? Draft updated bio variants. Founder approval required.

2. **Check pinned posts.** After every `performance-report`, flag posts in top 10% of engagement. Pin criteria: high engagement + represents current focus + has working CTA + not time-sensitive.

3. **Update headers/banners** for campaigns, seasonal refresh, or visual rebrand. Delegate visual concept to `visual-plan` + `image-prompt`.

4. **Optimize link-in-bio:** What's the single most important action right now? Update destination. Remove outdated links from link-in-bio tool.

5. **Refresh IG Story highlights.** Archive outdated, add new categories, design branded covers.

## Output Format

```markdown
# Presence Refresh: [Date / Trigger]

## Bio Updates
**X:** Current "[bio]" → Proposed "[new bio]"
**LinkedIn:** [Same]
**IG:** [Same]
**TikTok:** [Same]

## Pinned Post Rotation
**Platform:** [Name] | **Current:** [Post] | **Proposed:** [New post] | **Status:** [Approved / Live]

## Header/Banner
**Platform:** [Name] | **Current:** [Description] | **Proposed:** [Concept] | **Status:** [In design / Live]

## Link-in-Bio
**Destination:** [URL] — [What it promotes]
**Status:** [Updated / Needs update]

## Refresh Summary
| Element | Last Updated | Next Scheduled | Status |
|---------|-------------|---------------|--------|
| Bios | [Date] | [Date] | [Current / Needs update] |
| Pinned posts | [Date] | Weekly | [Current / Needs update] |
| Banners | [Date] | [Date] | [Current / Needs update] |
| Link-in-bio | [Date] | Weekly | [Current / Needs update] |
```

## Done Criteria

The skill is complete when:
1. Bios are reviewed and updated per platform
2. Pinned posts reflect current best content
3. Banners are current (no outdated campaign visuals)
4. Link-in-bio destination matches the current priority
5. Founder has approved all changes

## Pitfalls

- Changing bio too frequently (audience forgets what you do)
- Pinning a post just because it performed well (it also needs to represent current focus)
- "Link in bio" going to homepage instead of a specific destination
- Updating link for a post but forgetting to update it back after the window closes

## Verification

Open every profile. Clear message in under 5 seconds? Pinned posts worth pinning? Links work? Would a first-time visitor know exactly what to do next?

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [gokulb20](https://github.com/gokulb20)
- **Source:** [gokulb20/Crewm8-Social-Media-Manager-Skill-Graph](https://github.com/gokulb20/Crewm8-Social-Media-Manager-Skill-Graph)
- **License:** MIT
- **Homepage:** https://crewm8.ai

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-gokulb20-crewm8-social-media-manager-skill-graph-presence-refresh
- Seller: https://agentstack.voostack.com/s/gokulb20
- Browse the marketplace: https://agentstack.voostack.com/browse

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