# Cold Email Kickoff > Single "start here" orchestrator for new cold email operators. Asks infrastructure-status questions first, then runs /icp-onboarding → /lead-magnet-brainstorm → /campaign-strategy in sequence, producing a consolidated campaign-plan.md. Ends with an interactive menu of next skills branched on whether the user already has domains/inboxes. Use as the very first invocation on any new repo checkout or… - **Type:** Skill - **Install:** `agentstack add skill-growthenginenowoslawski-coldoutboundskills-cold-email-kickoff` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [growthenginenowoslawski](https://agentstack.voostack.com/s/growthenginenowoslawski) - **Installs:** 0 - **Category:** [Communication](https://agentstack.voostack.com/c/communication) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [growthenginenowoslawski](https://github.com/growthenginenowoslawski) - **Source:** https://github.com/growthenginenowoslawski/coldoutboundskills/tree/main/skills/cold-email-kickoff ## Install ```sh agentstack add skill-growthenginenowoslawski-coldoutboundskills-cold-email-kickoff ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Cold Email Kickoff The single entry point for a fresh user. Replaces "stare at 29 skills and guess which to run first." ## When to use - First-time cold email operator on this repo - New client/business being onboarded (fresh `profiles//` directory) - Experienced operator starting a new campaign for a new business - Anyone who asks "where do I start?" ## What this skill produces - A populated `profiles//client-profile.yaml` (from `/icp-onboarding`) - A `profiles//lead-magnets.md` with the chosen free offer - A `profiles//campaign-strategy.md` with 15-25 campaign ideas - A consolidated `profiles//campaign-plan.md` — a single-page summary you can show stakeholders - An interactive menu pointing at the right next skill based on your infrastructure status ## Flow ### Step 1 (asked FIRST): Infrastructure status Before touching any business context, ask: 1. **"Do you already have sending domains + inboxes set up on Smartlead?"** (yes / no / not sure) 2. **"At least 20 inboxes that have been warming for 2+ weeks?"** (yes / no) 3. **"Do you have API keys for Smartlead + Prospeo + MillionVerifier in your `.env`?"** (yes / partial / no) These answers determine the next-step menu at Step 6. Save them as `infrastructure_status` in the profile. ### Step 2: Load or create the business profile Check for `profiles//client-profile.yaml`: - **Exists** → load it. Ask: "Use this existing profile (answer: `use`) or start fresh (answer: `new`)?" - **Doesn't exist** → invoke `/icp-onboarding`. This scrapes the user's website first, then interviews them. Produces the profile. ### Step 3: Ensure lead magnet is chosen Check the loaded/created profile for a `lead_magnet` field: - **Empty** → invoke `/lead-magnet-brainstorm`. It asks 4 intake questions, scores 10 magnet archetypes, picks a top 2-3, updates the profile. - **Already set** → confirm with the user: "Using `` as your free offer. OK?" — if they want to change it, re-invoke `/lead-magnet-brainstorm`. ### Step 4: Generate campaign strategy Invoke `/campaign-strategy`. It takes the profile + website + any case studies it can scrape and produces 15-25 campaign ideas ranging from broad to niche, with AI personalization + value-prop + campaign-overview per idea. Saved to `profiles//campaign-strategy.md`. ### Step 5: Synthesize campaign-plan.md Pull from all three artifacts above. Write `profiles//campaign-plan.md`: ```markdown # Campaign Plan — Generated: YYYY-MM-DD ## Business Website: ## ICP - Titles: - Industries: - Headcount: X-Y - Geography: - Hard filters: - Excluded industries: ## Offer & Lead Magnet - Primary CTA: - Free hook: - Delivery: ## Top 3 Recommended Campaigns (from /campaign-strategy) 1. **** — 2. **** — 3. **** — Full strategy in: profiles//campaign-strategy.md ## Infrastructure Readiness Based on your Step 1 answers: - [ ] SMARTLEAD_API_KEY in .env: - [ ] PROSPEO_API_KEY in .env: - [ ] MILLIONVERIFIER_API_KEY in .env: - [ ] Domains purchased: - [ ] Inboxes warmed 2+ weeks: ## Next Steps ``` ### Step 6: Interactive next-skill menu Branch on Step 1 answers. **If NO infrastructure (or "not sure"):** ``` Your next step is provisioning domains + inboxes. This takes ~2 weeks (because inboxes need to warm). Menu: [A] Start the domain + inbox setup NOW → /zapmail-domain-setup-public then /smartlead-inbox-manager [B] Save the plan and come back after I have infra [C] I want to build my list FIRST (warning: risky — without warmed inboxes, you can't send safely) Pick A / B / C: ``` If A: orient the user, then invoke `/zapmail-domain-setup-public`. After that skill completes, invoke `/smartlead-inbox-manager` for config. Remind the user to wait 2 weeks for warmup before launching. **If INFRASTRUCTURE READY (warmed inboxes + API keys present):** Look at the ICP type in the profile and recommend a list-building skill: ``` Your infra is ready. Time to build your list. Based on your ICP (), the best fit is: [A] /prospeo-full-export → title-first search (best for: VP/Director/Head roles in specific industries) [B] /disco-like → lookalike discovery (best for: "more companies like ") [C] /google-maps-list-builder → local SMBs (best for: restaurants, clinics, contractors, etc.) [D] /blitz-list-builder → domain-first (best for: named-account ABM, specific company list) [E] /competitor-engagers → LinkedIn engagement (best for: people actively engaged with competitors) Recommendation: . Pick A / B / C / D / E: ``` Invoke the picked skill. After it completes, remind user: `/icp-prompt-builder` runs inside that skill (required step), then `/list-quality-scorecard`, then `/campaign-copywriting`, then `/smartlead-campaign-upload-public`. ### Step 7: Offer to open the plan Print the `campaign-plan.md` path. Offer `open ` if macOS. ## Safeguards - **Don't re-run `/icp-onboarding` blindly.** If a profile exists, ASK before overwriting. - **Don't auto-invoke `/zapmail-domain-setup-public`.** It spends real money. Always confirm first. - **Don't skip the 2-week warmup warning.** Make it loud if the user picks option [C] of the no-infra menu. ## Why this skill exists Without kickoff, a new user opens the repo, sees 29 skills, and has no idea which to run first. Every single new operator asks the same question ("where do I start?") and the answer is identical. This skill is that answer, codified. Also: putting the infrastructure question FIRST prevents the most common failure mode — someone writes beautiful copy, builds a great list, then realizes they can't send because they have no warmed inboxes. ## What to do next Follow whichever branch your Step 6 menu selected. The skill hands you off cleanly to the right next step. **Or wait:** if you picked [B] from the no-infra menu (save plan, come back later), return to this skill after your domains have warmed for 2 weeks. Load the existing profile and skip to Step 6. ## Related skills - `/icp-onboarding` — invoked in step 2 (scrapes website + interviews) - `/lead-magnet-brainstorm` — invoked in step 3 (picks free offer) - `/campaign-strategy` — invoked in step 4 (15-25 campaign ideas) - `/zapmail-domain-setup-public` — offered in step 6 if no infra - `/smartlead-inbox-manager` — offered in step 6 after domain setup - `/prospeo-full-export`, `/disco-like`, `/google-maps-list-builder`, `/blitz-list-builder`, `/competitor-engagers` — offered in step 6 if infra ready ## References - `references/example-campaign-plans/b2b-saas.md` — sample campaign plan for a B2B SaaS client - `references/example-campaign-plans/smb-restaurant.md` — sample for a local restaurant chain - `references/example-campaign-plans/agency.md` — sample for a marketing agency ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [growthenginenowoslawski](https://github.com/growthenginenowoslawski) - **Source:** [growthenginenowoslawski/coldoutboundskills](https://github.com/growthenginenowoslawski/coldoutboundskills) - **License:** MIT Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** yes - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-growthenginenowoslawski-coldoutboundskills-cold-email-kickoff - Seller: https://agentstack.voostack.com/s/growthenginenowoslawski - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.