# Brand Narrative Playbook

> Messaging and storytelling template that keeps positioning consistent

- **Type:** Skill
- **Install:** `agentstack add skill-gtmagents-gtm-agents-brand-narrative-playbook`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [gtmagents](https://agentstack.voostack.com/s/gtmagents)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** Apache-2.0
- **Upstream author:** [gtmagents](https://github.com/gtmagents)
- **Source:** https://github.com/gtmagents/gtm-agents/tree/main/plugins/brand-strategy/skills/brand-narrative-playbook

## Install

```sh
agentstack add skill-gtmagents-gtm-agents-brand-narrative-playbook
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Brand Narrative Playbook Skill

## When to Use
- Defining or refreshing core messaging pillars.
- Translating positioning into talk tracks for different personas/channels.
- Auditing campaigns for narrative consistency.

## Framework
1. **Audience Grid** – ICP, persona, stage, key pain/aspiration.
2. **Narrative Arc** – context, tension, resolution, proof, call-to-action.
3. **Pillar Mapping** – tie each story beat to brand pillars and supporting evidence.
4. **Proof Library** – customers, metrics, analyst quotes, product demos.
5. **Adaptation Guide** – tone, length, channel tweaks, localization notes.

## Templates
- **Narrative Framework**: See `references/narrative_framework.md` for the arc and audience grid.
- **Messaging hierarchy doc** with prompts.
- **Storyboard slides** for exec, sales, product, and customer marketing audiences.
- **QA checklist** ensuring each asset hits pillar + proof requirements.

## Tips
- Keep a “retire/refresh” log for outdated proof.
- Include “watch-outs” for overused phrases or compliance issues.
- Pair with `define-brand-platform` to auto-populate pillar content.

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## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [gtmagents](https://github.com/gtmagents)
- **Source:** [gtmagents/gtm-agents](https://github.com/gtmagents/gtm-agents)
- **License:** Apache-2.0

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-gtmagents-gtm-agents-brand-narrative-playbook
- Seller: https://agentstack.voostack.com/s/gtmagents
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.