# Brand Voice Glossary

> Tone, diction, and phrasebook system for consistent writing + localization.

- **Type:** Skill
- **Install:** `agentstack add skill-gtmagents-gtm-agents-brand-voice-glossary`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [gtmagents](https://agentstack.voostack.com/s/gtmagents)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** Apache-2.0
- **Upstream author:** [gtmagents](https://github.com/gtmagents)
- **Source:** https://github.com/gtmagents/gtm-agents/tree/main/plugins/brand-strategy/skills/brand-voice-glossary

## Install

```sh
agentstack add skill-gtmagents-gtm-agents-brand-voice-glossary
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Brand Voice Glossary Skill

## When to Use
- Launching or updating tone-of-voice guidance.
- Training agencies, freelancers, or new hires on copy standards.
- Localizing content while staying on-brand.

## Framework
1. **Voice Attributes** – list do/don't traits with examples (e.g., Bold not boastful).
2. **Vocabulary Pillars** – preferred nouns, verbs, phrases, banned words.
3. **Grammar & Formatting** – casing, punctuation, bullet styles, inclusive language rules.
4. **Persona Variations** – how tone flexes for exec, developer, partner, or consumer audiences.
5. **Localization Notes** – translation guardrails, cultural considerations, fallback phrases.

## Templates
- **Voice Matrix**: See `assets/voice_matrix.md` for attributes and vocabulary.
- **One-page cheat sheet** for quick reference.
- **Long-form guide** with annotated examples.
- **Localization briefing form** capturing nuance requirements.

## Tips
- Include audio/video examples for spoken tone if possible.
- Refresh quarterly with new product names and competitive language shifts.
- Pair with `define-brand-platform` and `design-multi-channel-brand-experience` to auto-insert tone guidance.

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## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [gtmagents](https://github.com/gtmagents)
- **Source:** [gtmagents/gtm-agents](https://github.com/gtmagents/gtm-agents)
- **License:** Apache-2.0

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-gtmagents-gtm-agents-brand-voice-glossary
- Seller: https://agentstack.voostack.com/s/gtmagents
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.