# Campaign Planning

> Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.

- **Type:** Skill
- **Install:** `agentstack add skill-gtmagents-gtm-agents-campaign-planning`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [gtmagents](https://agentstack.voostack.com/s/gtmagents)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** Apache-2.0
- **Upstream author:** [gtmagents](https://github.com/gtmagents)
- **Source:** https://github.com/gtmagents/gtm-agents/tree/main/plugins/campaign-orchestration/skills/campaign-planning

## Install

```sh
agentstack add skill-gtmagents-gtm-agents-campaign-planning
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Campaign Planning Skill

## When to Use
- Before launching multi-channel GTM efforts.
- When stakeholder alignment on goals, personas, and offers is needed.
- During quarterly planning or major product launches.

## Framework
1. **Set Objectives** – tie to revenue/pipeline targets, define primary KPIs.
2. **Audience & Offers** – map personas, stages, ICP tiers, and value propositions.
3. **Messaging Architecture** – craft key narrative, proof points, CTA hierarchy.
4. **Channel Mix** – select channels, budget split, cadence, sequencing logic.
5. **Workback Plan** – create timeline with dependencies, approvals, and resource allocation.
6. **Risk Assessment** – identify blockers (legal, creative bandwidth, data access) and mitigations.

## Templates
- **Campaign Brief**: See `templates/campaign_brief.md` for goal, audience, and KPIs.
- **RACI matrix** for decision-making.
- **Timeline Gantt template** with creative/ops milestones.

## Tips
- Host a kickoff with every execution lead to walk through the brief and capture risks live.
- Keep KPIs to one primary and two secondary to avoid diffused focus.
- Bake review/QA milestones into the workback to prevent last-minute rework.
- Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.

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## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [gtmagents](https://github.com/gtmagents)
- **Source:** [gtmagents/gtm-agents](https://github.com/gtmagents/gtm-agents)
- **License:** Apache-2.0

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-gtmagents-gtm-agents-campaign-planning
- Seller: https://agentstack.voostack.com/s/gtmagents
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.