# Case Studies

> Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.

- **Type:** Skill
- **Install:** `agentstack add skill-gtmagents-gtm-agents-case-studies`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [gtmagents](https://agentstack.voostack.com/s/gtmagents)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** Apache-2.0
- **Upstream author:** [gtmagents](https://github.com/gtmagents)
- **Source:** https://github.com/gtmagents/gtm-agents/tree/main/plugins/content-marketing/skills/case-studies

## Install

```sh
agentstack add skill-gtmagents-gtm-agents-case-studies
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Case Studies Skill

## When to Use
- Sales needs tailored proof points for a segment or persona.
- Marketing is launching a campaign that requires social proof.
- Customer success wants standardized win-story format.

## Framework
1. **Story Framework (CHIC)** – Challenge → Hypothesis → Implementation → Change (results).
2. **Data Gathering** – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows.
3. **Narrative Structure** – exec summary, customer background, stakes, solution, outcomes, CTA.
4. **Format Variations** – PDF, one-pager, slide deck, video script, micro social posts.
5. **Enablement Package** – key stats table, objection responses, industry tags.

## Templates
- Narrative brief outlining each CHIC section with quote/data placeholders.
- Multi-format layout kit (PDF, one-pager, slide deck) sharing headline + proof modules.
- Enablement bundle: stats table, objection matrix, industry filter tags.

## Tips
- Secure approvals early—share outlines with customers/legal before writing.
- Lead with outcomes; move background into sidebars to keep attention.
- Build a modular proof library so stats auto-populate future case studies.
- Produce derivative social tiles or short videos alongside the long-form asset.

## Checklist
- At least 2 hard metrics and 1 qualitative quote.
- Visual timeline or architecture diagram.
- CTA customized per campaign (demo, workshop, download).
- Approvals from customer + legal.

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## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [gtmagents](https://github.com/gtmagents)
- **Source:** [gtmagents/gtm-agents](https://github.com/gtmagents/gtm-agents)
- **License:** Apache-2.0

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-gtmagents-gtm-agents-case-studies
- Seller: https://agentstack.voostack.com/s/gtmagents
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.