# Expansion Playbook

> Use to package upsell, cross-sell, and advocacy motions tied to customer

- **Type:** Skill
- **Install:** `agentstack add skill-gtmagents-gtm-agents-expansion-playbook`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [gtmagents](https://agentstack.voostack.com/s/gtmagents)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** Apache-2.0
- **Upstream author:** [gtmagents](https://github.com/gtmagents)
- **Source:** https://github.com/gtmagents/gtm-agents/tree/main/plugins/account-management/skills/expansion-playbook

## Install

```sh
agentstack add skill-gtmagents-gtm-agents-expansion-playbook
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Expansion Playbook Library Skill

## When to Use
- Preparing QBRs/EBRs where growth plays should be highlighted.
- Running account reviews to recommend upsell/cross-sell motions.
- Equipping AEs/CSMs with talk tracks and proof aligned to success milestones.

## Framework
1. **Trigger Mapping** – link product usage, milestone completion, or executive asks to specific plays.
2. **Value Narrative** – outline business impact, ROI proof, and reference customers per play.
3. **Commercial Guardrails** – specify packaging, pricing, approvals, and compensation cues.
4. **Enablement Kit** – include decks, ROI calculators, success stories, and objection handling.
5. **Measurement** – track attach rate, win rate, and cycle time for each play.

## Templates
- Play card (trigger, narrative, assets, owners, KPIs).
- Executive talking points for expansion proposals.
- Post-play follow-up checklist with success metrics.

## Tips
- Keep plays prioritized (top 3 per segment) to avoid overwhelm.
- Pair with `account-health-framework` to time plays when risk is low.
- Capture learnings after each motion to refine triggers + messaging.

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## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [gtmagents](https://github.com/gtmagents)
- **Source:** [gtmagents/gtm-agents](https://github.com/gtmagents/gtm-agents)
- **License:** Apache-2.0

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-gtmagents-gtm-agents-expansion-playbook
- Seller: https://agentstack.voostack.com/s/gtmagents
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.