# Personalization

> Use when crafting tiered ABM messaging, offers, and creative variants.

- **Type:** Skill
- **Install:** `agentstack add skill-gtmagents-gtm-agents-personalization`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [gtmagents](https://agentstack.voostack.com/s/gtmagents)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** Apache-2.0
- **Upstream author:** [gtmagents](https://github.com/gtmagents)
- **Source:** https://github.com/gtmagents/gtm-agents/tree/main/plugins/abm-orchestration/skills/personalization

## Install

```sh
agentstack add skill-gtmagents-gtm-agents-personalization
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Personalized Engagement Systems Skill

## When to Use
- Building custom messaging for target accounts or personas.
- Coordinating creative assets across channels (email, ads, social, direct mail).
- Auditing personalization depth per tier to maintain SLAs.

## Framework
1. **Persona & Pain Mapping** – capture value props, proof, objections per stakeholder.
2. **Offer Alignment** – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier.
3. **Channel Adaptation** – tailor copy lengths, creative specs, CTAs across email, ads, social, events.
4. **Asset Governance** – maintain snippet libraries, approval workflows, localization notes.
5. **Experimentation** – track personalization tests (hook, CTA, asset format) with measurement plan.

## Templates
- **Personalization Tokens**: See `assets/personalization_tokens.json` for dynamic field examples.
- **Persona messaging grid** (pain, proof, CTA, asset reference).
- **Multichannel asset tracker** (status, owner, personalization depth, expiration).
- **Personalization QA checklist** (tokens, data sources, compliance, accessibility).

## Tips
- Reuse modular narrative blocks to scale while keeping customization high.
- Sync with copywriting + design teams early for high-value tiers.
- Monitor engagement vs personalization depth to justify future investments.

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## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [gtmagents](https://github.com/gtmagents)
- **Source:** [gtmagents/gtm-agents](https://github.com/gtmagents/gtm-agents)
- **License:** Apache-2.0

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-gtmagents-gtm-agents-personalization
- Seller: https://agentstack.voostack.com/s/gtmagents
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.