# Creative Brief Generator > A Claude skill from hayesti54-eng/ai-media-buying-skills. - **Type:** Skill - **Install:** `agentstack add skill-hayesti54-eng-ai-media-buying-skills-creative-brief-generator` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [hayesti54-eng](https://agentstack.voostack.com/s/hayesti54-eng) - **Installs:** 0 - **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [hayesti54-eng](https://github.com/hayesti54-eng) - **Source:** https://github.com/hayesti54-eng/ai-media-buying-skills/tree/main/tiktok-ads/creative/creative-brief-generator ## Install ```sh agentstack add skill-hayesti54-eng-ai-media-buying-skills-creative-brief-generator ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # TikTok Ad Creative Brief Generator **Platform:** TikTok Ads **Category:** creative **Tier:** pro ## Purpose Generate a complete, production-ready TikTok ad creative brief that gives creators, editors, and UGC talent everything they need to produce scroll-stopping, native-feel video ads — without back-and-forth revisions or vague direction. Each brief output is designed to produce a TikTok-specific creative that looks, feels, and converts like organic content while delivering a paid performance outcome. ## When to Use - Briefing UGC creators, in-house videographers, or freelance editors on a new TikTok ad concept - Iterating on an existing creative and need to brief the variation with precise structural changes - Testing a new hook angle, offer framing, or creative format and need to systematize the test spec - Running a multi-creative test batch and need consistent brief quality across all concepts - Onboarding a new creative team member or agency partner to your TikTok creative standards ## Inputs Required - Product or service name and one-sentence description - Core offer being advertised (what the viewer gets, at what price or commitment, with what guarantee or urgency element) - Target audience: demographics, psychographics, awareness level (Problem Aware / Solution Aware / Product Aware) - Key pain point or desire the creative should activate - Hook angle or concept direction (if operator has a hypothesis) — optional, will be generated if not provided - Creative format preference: UGC talking head, POV, reaction, before/after, product demo, text-overlay voiceover, day-in-the-life, testimonial-style - CTA: what action should the viewer take? (Swipe up, click link in bio, shop now, get free trial) - Creative length target: 9s, 15s, 21s, 30s, or 45s - Any mandatory inclusions or exclusions (claims, product features, compliance requirements) ## What This Skill Does This skill generates a complete TikTok ad creative brief including: hook options, scene-by-scene structure, script direction (non-verbatim, bullet-point style), visual direction, caption overlay direction, audio mood, CTA language, and technical delivery specs. The brief is format-optimized for TikTok's native aesthetic, platform algorithm behavior, and conversion funnel stage. ## Analysis Workflow 1. Map the offer to the awareness stage. Cold traffic (Problem Aware) needs a brief that leads with the pain, then reveals the solution. Warm traffic (Product Aware) can lead with the offer directly. Adjust brief structure accordingly. 2. Generate 3 distinct hook options for the creative: - Hook 1: Pain-led open loop ("If you're still [problem], you haven't heard about this.") - Hook 2: Bold claim / result-first ("I went from [before state] to [after state] in [timeframe] using this.") - Hook 3: Curiosity / pattern interrupt ("The reason [common belief] is completely wrong.") Tailor each hook to the stated target audience and platform-native language. 3. Build the scene-by-scene structure. For each time block in the creative length, specify: what is on screen, what the creator is saying (direction, not verbatim script), and what caption overlay appears. - 0–3s: Hook delivery — specify exact visual setup, creator positioning, or visual shock element - 3–8s: Problem amplification or credibility establishment - 8–18s: Offer/solution reveal and key benefit delivery - 18–end: CTA and urgency driver 4. Write the tone direction: conversational register, energy level (high-energy urgent / calm authoritative / empathetic peer), and any creator style notes (imperfect delivery OK, genuine reaction preferred, etc.). 5. Specify visual requirements: product on-screen timing, before/after if applicable, B-roll needs, prop requirements, aspect ratio (9:16), framing (center-frame talking head vs. POV action shot). 6. Write caption overlay brief: font style direction (bold, high contrast), key phrases to highlight, timing cues for text appearance. 7. Specify audio direction: original creator voice (no background music during speech) or voiceover + TikTok-licensed commercial track (specify mood: upbeat, emotional, neutral). 8. Write the CTA section: exact CTA phrase, on-screen CTA overlay text, and whether a CTA screen (static end card) is needed. 9. Finalize delivery specs: file format (MP4), resolution (1080×1920), duration, naming convention, and Spark Ad authorization note if applicable. ## Output Requirements - Complete creative brief document with all sections populated - 3 hook options (labeled Hook A, B, C with mechanic type tagged) - Scene-by-scene structure table: timecode, on-screen action, creator direction, caption overlay - Tone and energy direction paragraph - Visual, audio, and technical specs section - CTA section with exact copy - Review checklist: 10-point pre-submission quality check for the creator/editor to self-verify before delivery ## Platform-Specific Best Practices - TikTok ad creative briefs should never include a full word-for-word script for UGC creators. Scripted delivery reads as inauthentic and tanks the native-feel advantage. Provide bullet points, key phrases, and outcome direction. - The first frame of the creative should be briefed as specifically as the hook line — visual curiosity in frame 1 is as important as the verbal hook in driving thumbstop. - Brief for "raw authentic" quality, not production perfection. A slightly imperfect, genuine delivery in natural lighting outperforms a studio-polished video for TikTok cold traffic. - Always brief at least 2 hook variations per creative concept. Having 2 distinct hooks from the same creator in the same session costs almost nothing and doubles your test coverage. - Humor, self-deprecation, and vulnerability are high-performing creative energies on TikTok. Brief creators with permission to be imperfect, funny, or genuinely opinionated. ## Guardrails - Do not write a full script in the creative brief — provide structural direction and key talking points only. - Do not brief a creative without a clearly stated conversion goal — "awareness" is not an acceptable outcome for a paid creative brief. - Do not specify only one hook option — minimum 2, ideally 3, so the creator and buyer have test variants without additional production. - Never skip the technical delivery specs section — wrong aspect ratio, resolution, or file format creates costly delays. ## Example Requests 1. "Write a complete TikTok creative brief for a 30-second UGC talking head ad for a $49 online fitness program targeting women 25–40 who want to lose weight without going to a gym." 2. "I need a brief for a product demo TikTok ad for a kitchen gadget. The hook angle should be 'I used to hate meal prep until I found this.' Make it feel like organic content, not an ad." 3. "Give me a creative brief for 3 different hook variations of the same 15-second TikTok ad for a free consultation offer from a home services company. Target: homeowners 35–55." ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [hayesti54-eng](https://github.com/hayesti54-eng) - **Source:** [hayesti54-eng/ai-media-buying-skills](https://github.com/hayesti54-eng/ai-media-buying-skills) - **License:** MIT Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-hayesti54-eng-ai-media-buying-skills-creative-brief-generator - Seller: https://agentstack.voostack.com/s/hayesti54-eng - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.