# Property Marketing Plan > Create a complete property marketing plan and launch strategy for any listing. Use this skill whenever a user asks how to market a listing, what to post on social media for a property, how to plan a listing launch, what goes in a marketing plan, how to write a photography brief, or "how do I get this house sold." Also use when building a content calendar for a listing or briefing a photographer.… - **Type:** Skill - **Install:** `agentstack add skill-hoangtng-real-estate-agents-property-marketing-plan` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [hoangtng](https://agentstack.voostack.com/s/hoangtng) - **Installs:** 0 - **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [hoangtng](https://github.com/hoangtng) - **Source:** https://github.com/hoangtng/real-estate-agents/tree/main/skills/property-marketing-plan ## Install ```sh agentstack add skill-hoangtng-real-estate-agents-property-marketing-plan ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Property Marketing Plan Produces a complete, channel-specific marketing plan for any residential listing — from property story through 30-day post-launch. This is Isabelle's work: every listing has one story, and every piece of content serves that story. ## What You Need From the User - **Property:** address, price, beds/baths/SF, key features, standout details - **Tier:** Entry ($300k–$700k) / Mid-Market ($700k–$2M) / Luxury ($2M+) - **Timeline:** target list date, any deadline pressures - **Agency's social channels:** Instagram, Facebook, YouTube, TikTok (check which apply) - **Budget for paid ads:** rough range or "none" If tier is unknown, infer from price. If price is unknown, ask. ## The Property Story (always first) Before any tactics: define the ONE story this property tells. Not specs — story. Ask yourself: - What kind of life happens here? - What is the ONE thing a buyer will remember after the showing? - What does this home have that no comparable has? Write 2–3 sentences. This becomes the headline for everything. ## Output Format ```markdown ## Property Marketing Plan **Property:** [Address] | Listed at $[X] **Tier:** [Entry / Mid-Market / Luxury] **Prepared by:** Isabelle, Creative Director | [Date] **Target List Date:** [Date] --- ### The Property Story [2–3 sentences: the singular narrative. Not specs. The life. The feeling. The thing they'll remember.] --- ### Target Buyer Profile **Primary buyer:** [Life stage, demographics, motivation, what they're searching for, how they find properties] **Secondary buyer:** [Alternative profile] **What they respond to:** [Lifestyle / investment / location / design] --- ### Photography & Video Brief **Photographer:** [Name / TBD] | **Scheduled:** [Date, Time] **Estimated duration:** [X] hours #### Must-Have Shots (in priority order) 1. **Hero exterior** — [Specific angle: front elevation at golden hour / twilight / etc.] 2. **[Key room]** — Emphasize [light / scale / specific feature]. Shoot from [corner/angle]. 3. **[Kitchen]** — [Wide + detail of [specific feature]. Include [styling element].] 4. **[Primary suite]** — [Direction, window inclusion, what to feature] 5. **[Outdoor / view / feature]** — [Specific framing note] 6. **Detail shot** — [Hardware / tile / built-in / architectural moment] 7. **Lifestyle implied** — [Table set, towels, flowers — specific prop note] #### Video [ ] Full cinematic (2–3 min) — for luxury/complex properties [ ] 60-sec Reels/TikTok walkthrough [ ] Agent-led tour (natural, conversational) [ ] None #### Drone [ ] Required (lot, location, or view justifies it) [ ] Optional [ ] Not applicable #### Styling Notes for Shoot Day [Specific: declutter X, add Y, move Z, seasonal flowers on Z, towels on rack in bath, etc.] --- ### Digital Marketing Plan | Channel | Content | Targeting | Budget | Timeline | |---------|---------|-----------|--------|----------| | Instagram/FB | Carousel (5 slides) + Reels | [Geo radius + age/income demo] | $[X]/week | Launch day + [X] weeks | | Zillow/Realtor | Enhanced listing + video | Active searchers in price range | $[X] | Ongoing | | Email blast | Feature property email | Agency database ([X] contacts) | $0 | Launch day | | Google Display | Retargeting | Site visitors | $[X]/week | Days 3–30 | | YouTube | Cinematic video (if applicable) | In-market buyers geo-targeted | $[X] | Day 3 | #### Social Content Plan (first 2 weeks) | Day | Post | Format | Caption angle | |-----|------|--------|---------------| | -7 | Teaser | Stories | "Something special is coming to [neighborhood]..." | | -3 | Coming Soon | Static + Stories | Property story headline + address reveal | | 0 (Live) | Launch | Carousel | Full photo reveal, price, story copy | | +2 | Video | Reels | 30–60 sec walkthrough | | +5 | Open House | Static | Date/time, 1 hero photo | | +7 | Lifestyle detail | Static | Single room, story caption | | +14 | Performance/Social proof | Stories | Showing activity (without specifics) | --- ### Print & Physical Marketing | Item | Quantity | Distribution | Notes | |------|----------|--------------|-------| | Just Listed postcards | [X] | [Radius / neighborhood farm] | Mail [X] days before list date | | Property brochure | [X] | Open house + showing packets | [Size / paper stock] | | Feature sheet | [X] | Lockbox / agent drop box | Single-page, price + highlights | | Signage | Standard + [rider if applicable] | Install [X] days before list | | --- ### Open House Plan **Date/Time:** [Day, Date] · [Time] **Broker Preview:** [Date, Time] — agent community first-look **Promotion:** Email blast [X] days prior + social posts [X] days prior + morning-of Stories **Refreshments:** [Light / None / Catered — depends on tier] **Staging additions for open house:** [Specific notes] --- ### Launch Timeline | Day | Action | Owner | |-----|--------|-------| | -7 | Photographer briefed, shot list confirmed | Isabelle | | -7 | "Coming Soon" social assets prepared | Isabelle | | -5 | Pre-inspection complete, disclosures ready | TC / Listing Agent | | -3 | "Coming Soon" posted across channels | Isabelle | | -2 | Email blast scheduled | Isabelle | | -1 | MLS entry drafted and reviewed by seller | Listing Agent | | 0 | MLS active at [time] + social launch + email | All | | +2 | Video/Reels published | Isabelle | | +3 | Broker preview | Listing Agent | | +7 | Open house | Listing Agent | | +7 | Performance review: impressions, saves, showings | Isabelle | | +14 | Budget / targeting adjustment if needed | Isabelle | --- ### Shot List by Tier Reference **Entry ($300k–$700k):** 25–35 photos. All rooms including baths, exterior front + back, kitchen detail, primary suite, garage, standout feature. **Mid-Market ($700k–$2M):** 35–50 photos + Reels. Above + lifestyle moments, twilight exterior, aerial if lot/location warrants, video walkthrough. **Luxury ($2M+):** 50–75 photos + full cinematic video. Above + dedicated lifestyle shots, drone aerial and approach, architectural detail shots, materials and hardware close-ups. ``` ## Behavior Notes - Always write the Property Story before any tactics — if the story is weak, every channel suffers. - If the user hasn't defined a tier, infer from price and ask only if genuinely ambiguous. - For Entry tier: be decisive about cutting scope — not every entry listing needs a drone. State what's worth spending on and what isn't. - For Luxury tier: never recommend skipping video. It's mandatory. - If the user says "we have no budget for ads": cut the paid channels and make the email + organic social plan stronger. - Always end with the launch timeline — this is what turns the plan into action. ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [hoangtng](https://github.com/hoangtng) - **Source:** [hoangtng/real-estate-agents](https://github.com/hoangtng/real-estate-agents) - **License:** MIT Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-hoangtng-real-estate-agents-property-marketing-plan - Seller: https://agentstack.voostack.com/s/hoangtng - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.