# Competitor Analysis

> Run competitive analysis. Use when: content, SEO, paid ads, social, AI visibility, pricing, positioning comparison.

- **Type:** Skill
- **Install:** `agentstack add skill-indranilbanerjee-digital-marketing-pro-competitor-analysis`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [indranilbanerjee](https://agentstack.voostack.com/s/indranilbanerjee)
- **Installs:** 0
- **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [indranilbanerjee](https://github.com/indranilbanerjee)
- **Source:** https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/competitor-analysis
- **Website:** https://indranil.in

## Install

```sh
agentstack add skill-indranilbanerjee-digital-marketing-pro-competitor-analysis
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# /digital-marketing-pro:competitor-analysis

## Purpose

Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit.

## Input Required

The user must provide (or will be prompted for):

- **Competitors**: 2-5 competitor names and/or URLs
- **Analysis scope**: Full analysis or specific dimensions (SEO, content, ads, social, pricing)
- **Key battleground keywords**: Terms where the brand competes head-to-head
- **Industry/category**: For contextual benchmarking

## Process

1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
2. **Content analysis**: Content types, publishing frequency, top-performing content, content gaps, topic authority
3. **SEO analysis**: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health
4. **Paid advertising**: Ad copy themes, landing page strategies, estimated spend, platform focus
5. **Social media**: Platform presence, follower growth, engagement rates, content mix, posting cadence
6. **AI visibility**: How competitors appear in AI answer engines versus the brand
7. **Pricing and positioning**: Pricing models, value proposition, messaging frameworks, market positioning
8. Synthesize findings into strategic opportunities and threats
9. Generate actionable recommendations for competitive advantage

## Output

A structured competitive analysis containing:

- Competitor overview matrix with key metrics per competitor
- Content strategy comparison with gap analysis
- SEO competitive landscape with keyword and link opportunities
- Paid media intelligence with creative and targeting insights
- Social media benchmarking with engagement analysis
- AI visibility comparison across platforms
- Pricing and positioning map
- SWOT summary per competitor
- Strategic recommendations prioritized by opportunity size

## Agents Used

- **competitive-intel** — All competitive dimensions, benchmarking, gap analysis, and strategic recommendations

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [indranilbanerjee](https://github.com/indranilbanerjee)
- **Source:** [indranilbanerjee/digital-marketing-pro](https://github.com/indranilbanerjee/digital-marketing-pro)
- **License:** MIT
- **Homepage:** https://indranil.in

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-indranilbanerjee-digital-marketing-pro-competitor-analysis
- Seller: https://agentstack.voostack.com/s/indranilbanerjee
- Browse the marketplace: https://agentstack.voostack.com/browse

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