# Copywriting

> Use when writing or rewriting website copy: homepages, landing pages, pricing pages, product pages, feature pages, hero sections, headlines, subheads, CTAs, value propositions, taglines, and above-the-fold messaging. Do not use for email sequences, blog posts, longform X articles, or platform-specific ad copy.

- **Type:** Skill
- **Install:** `agentstack add skill-infinite-labs-ai-infinite-skills-copywriting`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [Infinite-Labs-AI](https://agentstack.voostack.com/s/infinite-labs-ai)
- **Installs:** 0
- **Category:** [Communication](https://agentstack.voostack.com/c/communication)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [Infinite-Labs-AI](https://github.com/Infinite-Labs-AI)
- **Source:** https://github.com/Infinite-Labs-AI/infinite-skills/tree/main/skills/copywriting
- **Website:** https://infinite.fast/agents/

## Install

```sh
agentstack add skill-infinite-labs-ai-infinite-skills-copywriting
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Copywriting

Write clear website and landing-page copy that makes a strong promise and backs it up with proof.

## Scope

Use this for:

- Homepage, landing page, pricing page, feature page, product page, and about page copy.
- Hero headline, subheadline, CTA, value proposition, tagline, section copy, and objection handling.
- Rewriting weak page copy to make it clearer and more persuasive.

Do not use this for:

- Email flows or lifecycle messages. Use `email-sequence`.
- Blog posts, SEO articles, or content calendars. Use `content-strategy` or `seo-strategy`.
- Longform X/Twitter articles. Use `x-article-writer`.
- Platform-specific Google, Meta, or LinkedIn ad copy. Use `creative-brief` or `paid-ads`.

Before asking questions, read existing product-marketing context if present: `.agents/product-marketing.md`, `.claude/product-marketing.md`, or `product-marketing-context.md`.

## Copy Inputs

Look for or ask for:

- Target reader and traffic source.
- Desired action.
- Offer or product being sold.
- Current page or draft.
- Proof: numbers, customers, testimonials, demos, screenshots, case studies.
- Objections and alternatives.
- Tone constraints.

If proof is missing, write lower-claim copy and mark where proof is needed.

## Build The Argument

Create the page argument before writing polished prose:

- Reader arrives with this belief.
- The page must change that belief to this.
- The strongest promise is this.
- The proof is this.
- The next action is this.

Every section should move the reader closer to the action. Remove claims that do not support the argument.

## Match Claims To Proof

For every meaningful claim, define:

- Claim.
- Proof type: customer quote, metric, demo, screenshot, credential, example, guarantee, comparison.
- Proof strength: weak, usable, strong, publishable.
- Allowed wording ceiling: what can be said honestly without overstating.
- Placement: hero, proof block, FAQ, CTA area, pricing, section body.
- Gap: what proof is missing.

## Write The Copy

Use:

- Specific outcomes over soft adjectives.
- Concrete nouns and verbs.
- Customer language where available.
- Short sections with one job each.
- CTAs that state what happens next.
- Objection handling near the point of hesitation.

Avoid:

- Empty superiority claims.
- Unsupported numbers.
- Clever lines that hide the offer.
- Exclamation marks as intensity.
- Feature dumps without user consequence.

## Page Notes

- **Homepage:** explain the product and create clear paths for different visitors.
- **Landing page:** one audience, one promise, one primary CTA.
- **Pricing page:** help the buyer choose, reduce risk, and explain plan differences.
- **Feature/product page:** connect feature, use case, proof, and outcome.
- **About page:** tell the story only where it strengthens trust or conversion.

## Output

```text
Copy strategy:
Reader:
Current belief:
Desired belief:
Primary promise:
Proof:
Action:

Claim and proof table:
| Claim | Proof type | Strength | Wording ceiling | Placement | Gap |

Draft:
Headline options:
1. [headline]
2. [headline]
3. [headline]

Hero headline:
Subhead:
Primary CTA:
Secondary CTA:
CTA options:
- [option]
- [option]

Section flow:
1. [section name]
   Copy:
   Why it exists:

Objection answers:
- [objection] -> [copy]

Proof gaps:
- [claim needing evidence]

Optional SEO:
Title:
Meta description:
```

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [Infinite-Labs-AI](https://github.com/Infinite-Labs-AI)
- **Source:** [Infinite-Labs-AI/infinite-skills](https://github.com/Infinite-Labs-AI/infinite-skills)
- **License:** MIT
- **Homepage:** https://infinite.fast/agents/

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-infinite-labs-ai-infinite-skills-copywriting
- Seller: https://agentstack.voostack.com/s/infinite-labs-ai
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.