# Offer Design

> Use when designing or improving an offer, package, pricing page argument, plan structure, guarantee, bonus, trial, annual discount, service bundle, or upgrade path.

- **Type:** Skill
- **Install:** `agentstack add skill-infinite-labs-ai-infinite-skills-offer-design`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [Infinite-Labs-AI](https://agentstack.voostack.com/s/infinite-labs-ai)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [Infinite-Labs-AI](https://github.com/Infinite-Labs-AI)
- **Source:** https://github.com/Infinite-Labs-AI/infinite-skills/tree/main/skills/offer-design
- **Website:** https://infinite.fast/agents/

## Install

```sh
agentstack add skill-infinite-labs-ai-infinite-skills-offer-design
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Offer Design

Shape the offer around buyer anxiety, adoption path, fulfillment constraints, and plan boundaries.

## Understand The Sale

Identify:

- Buyer and user.
- Desired outcome.
- Current alternative.
- Price or expected budget.
- Purchase anxiety.
- Fulfillment cost and margin risk.
- Proof available.
- Sales motion: self-serve, sales-led, product-led, service-led, marketplace.

If the user asks for copy before the offer is clear, define the offer first.

## Inspect Offer Fit

Break it into fit dimensions:

- Buyer anxiety: what makes the purchase feel risky.
- Adoption path: what has to happen after purchase for value to appear.
- Fulfillment constraint: what the business must deliver reliably.
- Support burden: where customers will need help.
- Abuse risk: how guarantees, trials, discounts, or unlimited use can be misused.
- Plan boundary: what separates small, growing, and high-value customers.
- Proof threshold: what evidence the buyer needs before paying.
- Price logic: how price maps to value, usage, or urgency.

Flag weak spots: vague deliverables, fake urgency, unpriced complexity, guarantees that create abuse, discounts that train waiting, support promises the team cannot honor, or plan tiers that punish the best customers.

## Redesign

Offer 2-3 structures:

- **Simple offer:** easiest to understand and buy.
- **Proof-heavy offer:** best when trust is the barrier.
- **Expansion offer:** best when land-and-expand matters.

For each, define the promise, included pieces, exclusions, price logic, risk reversal, and reason to act now.

## Watch Outs

- Do not invent scarcity.
- Do not recommend a guarantee the business cannot honor.
- Tie bonuses to purchase anxiety, not random perceived value.
- Use a value metric customers can understand and the business can support.
- Keep plan differences based on customer maturity or usage, not arbitrary feature hiding.

## Output

```text
Offer fit diagnosis:
[what is clear, what is weak]

Purchase anxiety:
- [fear]
- [fear]

Recommended offer:
Name:
For:
Promise:
Includes:
Excludes:
Price logic:
Adoption support:
Risk handling:
Abuse boundary:
Plan boundary:

Alternative structures:
1. [option] - [when to use]
2. [option] - [when to use]

Copy-ready bullets:
- [bullet]
- [bullet]
- [bullet]
```

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [Infinite-Labs-AI](https://github.com/Infinite-Labs-AI)
- **Source:** [Infinite-Labs-AI/infinite-skills](https://github.com/Infinite-Labs-AI/infinite-skills)
- **License:** MIT
- **Homepage:** https://infinite.fast/agents/

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-infinite-labs-ai-infinite-skills-offer-design
- Seller: https://agentstack.voostack.com/s/infinite-labs-ai
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.