# Retention

> Use when reducing churn, improving activation, cancellation flows, winback, failed payments, renewal, expansion, customer health, or revenue retention.

- **Type:** Skill
- **Install:** `agentstack add skill-infinite-labs-ai-infinite-skills-retention`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [Infinite-Labs-AI](https://agentstack.voostack.com/s/infinite-labs-ai)
- **Installs:** 0
- **Category:** [Finance & Payments](https://agentstack.voostack.com/c/finance-and-payments)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [Infinite-Labs-AI](https://github.com/Infinite-Labs-AI)
- **Source:** https://github.com/Infinite-Labs-AI/infinite-skills/tree/main/skills/retention
- **Website:** https://infinite.fast/agents/

## Install

```sh
agentstack add skill-infinite-labs-ai-infinite-skills-retention
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Retention

Find where customers lose momentum and choose practical ways to improve activation, renewal, expansion, or winback.

## Map The Customer State

Use product analytics, billing data, CRM notes, cancellation reasons, support tickets, interviews, or lifecycle performance. If unavailable, ask for:

- Customer lifecycle stages.
- Activation milestone.
- Churn or cancellation point.
- Plan, pricing, and renewal model.
- Common objections or complaints.
- Existing save, winback, and dunning flows.

## Identify Retention Leaks

Classify by cause:

- **Setup failure:** customer never reaches the first useful outcome.
- **Value gap:** product works but not enough to justify cost.
- **Habit gap:** value exists but usage does not become routine.
- **Champion loss:** buyer or user changes.
- **Expectation mismatch:** marketing or sales promised the wrong thing.
- **Payment failure:** billing breaks an otherwise healthy account.
- **Expansion ceiling:** customer cannot grow into the next plan.

## Choose Interventions

Match intervention to cause:

- Activation checklist or concierge setup.
- Use-case education.
- Health alerts.
- Save offer or plan downgrade.
- Pause option.
- Failed payment recovery.
- Renewal proof recap.
- Expansion trigger.
- Winback based on prior use case.

Do not use discounts as the default save tactic. If value is unclear, discounting only delays churn.

## Choose Retention Plays

Order interventions from least invasive to most commercial:

- Product fix or setup improvement.
- Education or lifecycle guidance.
- Human support or concierge save.
- Billing repair or dunning.
- Plan change, pause, or downgrade.
- Commercial save offer.
- Winback after exit.

Use discounts only when the evidence suggests price or timing is the real barrier.

## Output

```text
Retention map:
Lifecycle stages:
Activation milestone:
Main leak:

Leak diagnosis:
| Stage | Symptom | Evidence | Root cause confidence | First intervention |

Intervention ladder:
1. Product:
2. Education:
3. Human support:
4. Billing:
5. Commercial:

Cancellation flow:
- Ask:
- Route:
- Save option:
- Exit if:

Winback segment:
- Who:
- Why now:
- Message:

Metrics:
- Leading:
- Lagging:
```

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [Infinite-Labs-AI](https://github.com/Infinite-Labs-AI)
- **Source:** [Infinite-Labs-AI/infinite-skills](https://github.com/Infinite-Labs-AI/infinite-skills)
- **License:** MIT
- **Homepage:** https://infinite.fast/agents/

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-infinite-labs-ai-infinite-skills-retention
- Seller: https://agentstack.voostack.com/s/infinite-labs-ai
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.