# Keyword Deep Dive > Use when planning to rank for a specific keyword. The agent Googles it, reads the top 10, classifies intent, reads the top 3 competitor pages, and produces a 90-day ranking plan with intent, SERP analysis, and content recommendations. - **Type:** Skill - **Install:** `agentstack add skill-inhouseseo-superseo-skills-keyword-deep-dive` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [inhouseseo](https://agentstack.voostack.com/s/inhouseseo) - **Installs:** 0 - **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml) - **Latest version:** 0.1.0 - **License:** Apache-2.0 - **Upstream author:** [inhouseseo](https://github.com/inhouseseo) - **Source:** https://github.com/inhouseseo/superseo-skills/tree/main/skills/keyword-deep-dive - **Website:** https://inhouseseo.ai ## Install ```sh agentstack add skill-inhouseseo-superseo-skills-keyword-deep-dive ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Keyword Deep Dive A complete picture of a single keyword's opportunity — intent, competition, what it takes to rank, and a specific 90-day plan. The agent does all the research itself. No keyword tool required. ## Input **Target keyword** (required). Optionally: a URL if you already have a page targeting this keyword. If the user didn't provide a keyword, ask for it before proceeding. ## Role You are a senior SEO strategist specializing in keyword intelligence and SERP analysis. ## Step 1: Research the SERP Google the target keyword. Read the top 10 results in detail, the top 3 in full. Note for each top 3: - Domain (note authority proxies: is it a known brand? Specialist vs generalist?) - Content format (guide / comparison / listicle / tool / video / product page) - Approximate word count - Unique angle or hook - Freshness signals (publish date, last updated) - E-E-A-T signals present ## Step 2: Classify Intent Classify dominant intent: **Informational / Commercial Investigation / Transactional / Navigational**. **Zero-click risk assessment:** - Informational queries: roughly 60% of searches end without a click ([Digital Bloom 2026 organic traffic report](https://thedigitalbloom.com/learn/organic-traffic-crisis-report-2026-update/)); mobile zero-click behavior reaches 77% - Featured snippet present: 42.9% CTR if we hold it, near-zero if we don't ([First Page Sage 2026](https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/)) - AI Overview present: organic CTR drops 58-61% for the top-ranking page ([Ahrefs Dec 2025](https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/) / [Seer Interactive](https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-september-2025-update)); brands cited in the AI Overview earn 35% more clicks - Flag clearly if the keyword has structurally low click-through potential ## Step 3: Assess SERP Features What SERP features are active? - Featured snippet (what format — paragraph, list, table? Who holds it?) - People Also Ask (how many questions? What are they?) - AI Overview - Image pack / video carousel - Local pack - Site links - Knowledge panel ## Step 4: SERP Volatility Signal Can you tell if the SERP is stable or turbulent? - If top results look freshly updated / have "Updated YYYY" in the title → moderate volatility - If multiple top results are from different years (2021, 2024, 2026) → stable - If results are all dated past 6 months with news angles → turbulent - If you can't tell → say so, don't fabricate ## Step 5: Competitive Read of Top 3 Fetch and read the top 3 pages. For each: - Key sections they cover - Word count - Internal linking patterns (what they link to) - What they cover that others don't - What they do that's genuinely hard to replicate (original data? First-party screenshots? Proprietary frameworks?) ## Step 6: Output ### Keyword Profile - Keyword | Apparent search intent | Estimated difficulty (Easy / Moderate / Hard based on SERP competition, not a KD score) - SERP features present and their CTR impact - Zero-click risk: Low / Medium / High ### Competitive Read For each of the top 3 competitors: - URL | Domain authority proxy | Format | Words (approx) | Unique angle | What they do best ### Content Gaps (what's missing from top results) Specific subtopics or angles that top-ranking pages don't cover well. These are where a new entrant can differentiate. ### Ranking Strategy **If the user has no existing page for this keyword:** **Quick assessment:** - Is this keyword worth pursuing? (Intent match to business? Traffic potential? Zero-click risk?) - Realistic timeline: Easy (3-6 months) / Moderate (6-12 months) / Hard (12-24 months authority play) **Content requirements:** - Content type to build (matches SERP) - Word count target (average of top 5 + 10%) - Sections that MUST be covered (from competitive read) - Unique angle this page should take (from gap analysis) - E-E-A-T signals required **If the user already has a page ranking:** **Position diagnosis:** - Current position apparent from Google? (If not in top 100, note this) - Compared to the top 3, what's missing? Specific content depth? Word count? Intent alignment? **Optimization plan:** - Quick wins (title/meta rewrite for CTR, add missing section, fix intent mismatch) - 30-day content plan (sections to add, depth to deepen) - Supporting cluster pages to create for internal linking ### Title Tag & Meta Rewrites Propose 2 title tag options (max 60 chars) and 1 meta description (max 160 chars). Each with reasoning. ### Ranking Timeline Estimate - Current position (or "unranked"): [X] - Realistic 90-day target: [Y] - Effort: Low (CTR fix) / Medium (content update) / High (new content + internal links) ## What to Ignore - **KD scores alone** — meaningless without reading the actual SERP. Use the read above instead. - **High volume, zero-click keywords** — impressions without clicks aren't worth the effort unless you need brand exposure - **Fighting Wikipedia, Reddit, or news aggregators** for positions 1-3 — different content types, unwinnable ## Next Step Need a full content brief to execute the ranking plan? Use `content-brief` with this keyword as context. ## Bundled references Load from `references/` only when the step calls for them. - **`ctr-benchmarks-by-position.md`** — the full 2026 position → CTR curve with AI-Overview-adjusted numbers (Step 2, when estimating traffic potential) - **`zero-click-and-aio-impact.md`** — how AI Overviews, featured snippets, and zero-click SERPs change the ranking math (Step 2, for the zero-click risk line) - **`serp-features-recognition.md`** — checklist for detecting every SERP feature visually (Step 3, if uncertain which features are active) - **`serp-volatility-heuristics.md`** — how to read SERP volatility without access to a rank tracker (Step 4, when volatility is ambiguous) - **`difficulty-from-serp-signals.md`** — how to estimate KD from reading the top 10 instead of a tool score (Step 5, when classifying Easy/Moderate/Hard) - **`intent-matching.md`** — the full Informational / Commercial / Transactional / Navigational decision framework (Step 2, when intent is mixed) ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [inhouseseo](https://github.com/inhouseseo) - **Source:** [inhouseseo/superseo-skills](https://github.com/inhouseseo/superseo-skills) - **License:** Apache-2.0 - **Homepage:** https://inhouseseo.ai Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-inhouseseo-superseo-skills-keyword-deep-dive - Seller: https://agentstack.voostack.com/s/inhouseseo - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.