# Press Release Writer > A Claude skill from ItamarZand88/awesome-agent-conventions. - **Type:** Skill - **Install:** `agentstack add skill-itamarzand88-awesome-agent-conventions-press-release-writer` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [ItamarZand88](https://agentstack.voostack.com/s/itamarzand88) - **Installs:** 0 - **Category:** [AI & ML](https://agentstack.voostack.com/c/ai-and-ml) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [ItamarZand88](https://github.com/ItamarZand88) - **Source:** https://github.com/ItamarZand88/awesome-agent-conventions/tree/main/conventions/skill-md/examples/content-comms/press-release-writer ## Install ```sh agentstack add skill-itamarzand88-awesome-agent-conventions-press-release-writer ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About --- name: press-release description: "Write a professional press release for any announcement. Use when asked to write a press release, media announcement, news release, or press statement. Produces a structured press release with headline, dateline, body, boilerplate, and media contact — ready to send to journalists." --- # Press Release Skill Writes press releases that journalists actually read — structured around the news angle, not the desire to promote. ## Required Inputs - **The news** (what is actually happening — be specific) - **Company name** - **Date of announcement / embargo date** - **Key quote** (from which executive and approximately what they want to say) - **Why this matters** (to the reader, not the company) - **Target media** (trade / national / local / consumer / investor) - **Media contact details** ## Output Structure --- FOR IMMEDIATE RELEASE / EMBARGOED UNTIL: [Date and time] --- # [Headline — active verb, specific news, under 10 words] ## [Subheadline — the so-what in one sentence, adds context not repetition] **[City, Date]** — [Opening paragraph: Who, What, When, Where, Why in 2-3 sentences. A journalist should be able to run this paragraph alone. No background, no context, no company history.] [Second paragraph: the significance. Why does this matter? What does it mean for customers or the industry?] [Third paragraph: quote from executive. Human and specific. Not a restatement of the headline.] "[Quote text — specific, adds something the facts do not say]," said [Name], [Title] at [Company]. "[Second sentence extending the thought]." [Fourth paragraph: supporting detail — data, customer names with permission, additional context] [Fifth paragraph optional: what happens next, when it goes live, what people can do] --- ENDS --- **Notes to editors:** **About [Company]** [Boilerplate: 3-4 sentences. What the company does, when founded, where based, key facts. Factual not promotional.] **Media contact:** [Name] | [Title] | [Email] | [Phone] | [Hours/timezone] --- ## Headline Rules - Active voice: "Company launches X" not "X is launched by Company" - Specific: "raises 5M" not "secures significant investment" - Under 10 words - Never start with the company name — lead with the news ## Journalist Test Would a journalist care? Is the headline the full story? Is there a human angle? Is the quote something a human would say? Can the first paragraph stand alone? ## Quality Checks - [ ] Headline uses active voice and is under 10 words - [ ] First paragraph stands alone as the complete story - [ ] Quote adds something the facts don't say (not a restatement) - [ ] Boilerplate is factual, not promotional - [ ] Embargo date and media contact are included ## Anti-Patterns - [ ] Do not bury the news — the most important information must appear in the first paragraph (inverted pyramid) - [ ] Do not use promotional language or superlatives — press releases must read as news, not advertising copy - [ ] Do not omit the boilerplate — every press release needs the standard "About [Company]" paragraph at the end - [ ] Do not forget the embargo date and media contact — journalists need both to use the release - [ ] Do not write a headline longer than 12 words — it must be scannable and specific ## Example Trigger Phrases - "Write a press release announcing [news]" - "Draft a media statement about [event]" - "We are launching [product] — write the press release" - "Turn this announcement into a press release: [paste notes]" ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [ItamarZand88](https://github.com/ItamarZand88) - **Source:** [ItamarZand88/awesome-agent-conventions](https://github.com/ItamarZand88/awesome-agent-conventions) - **License:** MIT Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-itamarzand88-awesome-agent-conventions-press-release-writer - Seller: https://agentstack.voostack.com/s/itamarzand88 - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.