# Ads Plan

> >

- **Type:** Skill
- **Install:** `agentstack add skill-itsjwill-ad-audit-pro-ads-plan`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [itsjwill](https://agentstack.voostack.com/s/itsjwill)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [itsjwill](https://github.com/itsjwill)
- **Source:** https://github.com/itsjwill/ad-audit-pro/tree/main/skills/ads-plan

## Install

```sh
agentstack add skill-itsjwill-ad-audit-pro-ads-plan
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Strategic Paid Advertising Plan

## Process

### 1. Discovery
- Business type, products/services, target audience
- Current advertising status (active platforms, spend, performance)
- Goals: brand awareness, lead generation, e-commerce sales, app installs
- Budget range (monthly/quarterly)
- Timeline and urgency
- In-house team capacity vs agency needs

### 2. Competitive Analysis
- Identify top 3-5 competitors
- Analyze their ad presence across platforms (Google Ads Transparency, Meta Ad Library)
- Estimate competitor spend levels and platform mix
- Identify messaging themes and creative approaches
- Note keyword/audience gaps (opportunities competitors are missing)

### 3. Platform Selection
- Load industry template from `assets/` directory
- Match business type to recommended platform mix
- Read `ads/references/budget-allocation.md` for platform selection matrix
- Read `ads/references/conversion-tracking.md` for tracking setup requirements
- Assess platform fit based on:
  - Target audience demographics per platform
  - Product/service type suitability
  - Budget requirements per platform (minimums)
  - Sales cycle length and attribution needs
  - Creative capabilities and content availability

### 4. Campaign Architecture

#### Naming Convention
```
[Platform]_[Objective]_[Audience]_[Geo]_[Date]
```
Example: `META_CONV_Prospecting_US_2026Q1`

#### Campaign Structure Template
```
Account
├── Brand Campaign (always-on, protect brand terms)
├── Non-Brand Prospecting
│   ├── Campaign 1: [Top Funnel - Awareness]
│   │   ├── Ad Group/Set 1: [Audience A]
│   │   └── Ad Group/Set 2: [Audience B]
│   ├── Campaign 2: [Mid Funnel - Consideration]
│   │   ├── Ad Group/Set 1: [Interest-based]
│   │   └── Ad Group/Set 2: [Lookalike/Similar]
│   └── Campaign 3: [Bottom Funnel - Conversion]
│       ├── Ad Group/Set 1: [High-intent]
│       └── Ad Group/Set 2: [Custom audience]
├── Retargeting
│   ├── Website Visitors (7-30 days)
│   ├── Engaged Users (video views, social engagement)
│   └── Cart Abandoners / Form Starters
└── Testing
    └── New audiences, formats, or messaging
```

### 5. Budget Planning

#### Monthly Budget Distribution
Read `ads/references/budget-allocation.md` for the 70/20/10 framework.

| Tier | Allocation | Purpose |
|------|-----------|---------|
| Proven (70%) | Primary platforms with proven ROI | Revenue engine |
| Scaling (20%) | Platforms showing promise | Growth engine |
| Testing (10%) | New platforms or strategies | Innovation |

#### Budget Pacing
- Month 1-2: heavy testing, expect higher CPA (learning)
- Month 3-4: optimize based on data, tighten targeting
- Month 5-6: scale winners, kill losers, expand
- Ongoing: 70/20/10 maintenance with quarterly reviews

### 6. Creative Strategy

#### Content Pillars
- **Pain Point**: address specific problems your audience faces
- **Social Proof**: testimonials, case studies, reviews
- **Product Demo**: show the product/service in action
- **Offer**: promotions, free trials, lead magnets
- **Education**: teach something valuable related to your product

#### Creative Production Plan
| Priority | Asset Type | Platforms | Quantity |
|----------|-----------|-----------|----------|
| P1 | Product/service videos (15-30s) | Meta, TikTok, YouTube | 5-10 |
| P2 | Static images with copy | Google, Meta, LinkedIn | 10-15 |
| P3 | Carousel/collection | Meta, LinkedIn | 3-5 |
| P4 | UGC/testimonial video | TikTok, Meta | 3-5 |
| P5 | Long-form video (1-3 min) | YouTube | 2-3 |

### 7. Tracking Setup Plan

Before launching any ads, ensure tracking is configured:

| Platform | Client-Side | Server-Side | Priority |
|----------|------------|-------------|----------|
| Google | gtag.js | Enhanced Conversions, GTM SS | P1 |
| Meta | Pixel | CAPI | P1 |
| LinkedIn | Insight Tag | CAPI (2025) | P2 |
| TikTok | Pixel | Events API + ttclid | P2 |
| Microsoft | UET Tag | Enhanced Conversions | P2 |

### 8. Implementation Roadmap

#### Phase 1 — Foundation (Weeks 1-2)
- Install all tracking pixels and server-side tracking
- Set up conversion events and goals
- Create campaign structure and naming conventions
- Build initial audiences (custom, lookalike/predictive)
- Produce first batch of creative assets

#### Phase 2 — Launch (Weeks 3-4)
- Launch campaigns on primary platform(s) first
- Set conservative budgets and bidding (Maximize Clicks / Lowest Cost)
- Monitor daily for the first 7 days
- Verify conversion tracking is firing correctly

#### Phase 3 — Optimize (Weeks 5-8)
- Analyze initial data (minimum 2 weeks of data)
- Adjust bidding strategies based on conversion volume
- Kill underperforming ad groups/creatives (3x Kill Rule)
- Launch secondary platforms
- Begin A/B testing (creative, landing pages, audiences)

#### Phase 4 — Scale (Weeks 9-12)
- Scale winning campaigns (20% rule)
- Expand to testing platforms (10% budget)
- Implement advanced strategies (ABM, Shopping feeds, Smart+)
- Monthly performance reviews

## Industry Templates

Load from `assets/` directory based on detected or specified business type:
- `saas.md` — SaaS companies
- `ecommerce.md` — E-commerce stores
- `local-service.md` — Local service businesses
- `b2b-enterprise.md` — B2B enterprise
- `info-products.md` — Info products and courses
- `mobile-app.md` — Mobile app companies
- `real-estate.md` — Real estate
- `healthcare.md` — Healthcare
- `finance.md` — Financial services
- `agency.md` — Marketing agencies
- `generic.md` — General business template

## Output

### Deliverables
- `ADS-STRATEGY.md` — Complete strategic advertising plan
- `CAMPAIGN-ARCHITECTURE.md` — Campaign structure with naming conventions
- `BUDGET-PLAN.md` — Budget allocation with monthly pacing
- `CREATIVE-BRIEF.md` — Creative production plan with specifications
- `TRACKING-SETUP.md` — Tracking implementation checklist
- `IMPLEMENTATION-ROADMAP.md` — Phased rollout timeline

### KPI Targets
| Metric | Month 1 | Month 3 | Month 6 | Month 12 |
|--------|---------|---------|---------|----------|
| ROAS | Baseline | Target -20% | Target | Target +20% |
| CPA | Baseline | Target +30% | Target | Target -10% |
| CVR | Baseline | +10% | +20% | +30% |
| CTR | Baseline | +15% | +25% | +30% |
| Budget | Testing | Optimizing | Scaling | Maintaining |

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [itsjwill](https://github.com/itsjwill)
- **Source:** [itsjwill/ad-audit-pro](https://github.com/itsjwill/ad-audit-pro)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-itsjwill-ad-audit-pro-ads-plan
- Seller: https://agentstack.voostack.com/s/itsjwill
- Browse the marketplace: https://agentstack.voostack.com/browse

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