# Lead Magnet Factory

> Create high-converting lead magnets from an offer, audience, pain point, or content idea. Use when designing a PDF, checklist, prompt pack, scorecard, template, swipe file, webinar asset, Notion guide, or comment-to-DM giveaway. Trigger on "lead magnet", "free guide", "PDF giveaway", "comment keyword", "DM funnel", "grow my list", "lead capture", "LeadPanther", or "what should I give away?

- **Type:** Skill
- **Install:** `agentstack add skill-jpeslar1-john-peslar-ai-skills-lead-magnet-factory`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [jpeslar1](https://agentstack.voostack.com/s/jpeslar1)
- **Installs:** 0
- **Category:** [Productivity](https://agentstack.voostack.com/c/productivity)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [jpeslar1](https://github.com/jpeslar1)
- **Source:** https://github.com/jpeslar1/john-peslar-ai-skills/tree/main/lead-magnet-factory

## Install

```sh
agentstack add skill-jpeslar1-john-peslar-ai-skills-lead-magnet-factory
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Lead Magnet Factory

Use this skill to turn an offer or audience problem into a lead magnet people actually want. The lead magnet should solve a narrow, urgent problem and naturally lead to the paid offer.

Read `references/templates.md` when the user wants a full outline, DM copy, or landing page copy.

## Core Principle

A strong lead magnet gives away a specific shortcut, not a vague education asset. It should create immediate progress and make the next step obvious.

## Lead Magnet Types

Choose the format based on the audience and offer:

- **Checklist** - Best for operational tasks and repeatable QA.
- **Prompt pack** - Best for AI workflows and execution shortcuts.
- **Template** - Best when users need a reusable artifact.
- **Scorecard** - Best when users do not know where they stand.
- **Swipe file** - Best for marketers, sales teams, and creators.
- **Teardown** - Best when the audience wants expert judgment.
- **Playbook** - Best for multi-step business workflows.

## Creation Workflow

1. Define the paid offer and desired next step.
2. Name the audience's urgent problem.
3. Choose a lead magnet format that creates a fast win.
4. Write 5 angles and select the one with the strongest pull.
5. Build the outline.
6. Add proof, examples, and copy-paste assets.
7. Write the CTA and follow-up sequence.

## Scoring

Score each idea 1 to 10:

- Urgency: does the audience care now?
- Specificity: is the promise concrete?
- Speed: can they get value in minutes?
- Relevance: does it lead to the paid offer?
- Shareability: would someone tag a friend or comment?
- Production ease: can it be built quickly?

Pick the highest total unless it is hard to produce or disconnected from the offer.

## Output Format

```markdown
**Best Lead Magnet**
[name and promise]

**Why This One**
[reason]

**Angles Considered**
| Angle | Score | Notes |
|---|---:|---|

**Outline**
1. ...
2. ...
3. ...

**CTA**
[next step]

**Distribution Copy**
- LinkedIn post hook:
- Comment keyword:
- DM delivery message:
- Follow-up:
```

## Rules

- Make the lead magnet useful even if the person never buys.
- Avoid giant generic guides.
- The title should promise a concrete result or reveal a painful mistake.
- The CTA should be direct and connected to the offer.
- Do not overcomplicate delivery. A simple doc or hosted page is often enough.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [jpeslar1](https://github.com/jpeslar1)
- **Source:** [jpeslar1/john-peslar-ai-skills](https://github.com/jpeslar1/john-peslar-ai-skills)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-jpeslar1-john-peslar-ai-skills-lead-magnet-factory
- Seller: https://agentstack.voostack.com/s/jpeslar1
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.