# Pm Competitive Landscape

> >-

- **Type:** Skill
- **Install:** `agentstack add skill-julianoczkowski-product-manager-pm-competitive-landscape`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [julianoczkowski](https://agentstack.voostack.com/s/julianoczkowski)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [julianoczkowski](https://github.com/julianoczkowski)
- **Source:** https://github.com/julianoczkowski/product-manager/tree/main/skills/pm-competitive-landscape

## Install

```sh
agentstack add skill-julianoczkowski-product-manager-pm-competitive-landscape
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Competitive Landscape (Framework: Market → Competitive Landscape)

Identify competitive **and alternative** offerings in the market, assess their strengths
and weaknesses, and develop a strategy for winning. Frame the comparison universe
correctly — customers don't just choose between named competitors; "do nothing",
spreadsheets, and in-house builds are alternatives too. Analytical rule of thumb: know
**when to fight and when to run.** See `../pm-copilot/references/framework.md`.

## The Solution Matrix

Plot **your** products and **competitors'** products on a 2×2:
- **X-axis — Impact to Customer:** Low → High
- **Y-axis — Depth of Investment:** Low → High

| Quadrant | Investment / Impact | Meaning |
| :-- | :-- | :-- |
| **Utilities** | Low investment / Low impact | Keep the lights on; don't over-invest. |
| **No Brainer** | Low investment / High impact | Do these — best return. |
| **Strategic Vision** | High investment / High impact | Big bets that need a business case. |
| **"Why?"** | High investment / Low impact | Avoid — cost without customer value. |

Use the Solution Matrix to: assess incremental technology investment vs. relative market
value with development; frame how the product improves operations when interviewing the
market; position against the competition; price products; position a product portfolio;
and determine sales-channel strategy.

## Interview the user (batch questions)
1. What problem/segment are we competing in, and which personas decide?
2. Who are the direct competitors — and what are the *alternatives* (do nothing, in-house, adjacent tools)?
3. For each: strengths, weaknesses, pricing power, brand equity, and where they beat us?
4. Where do our offerings and theirs sit on customer impact vs. depth of investment?

## Artifact templates

### Competitive Landscape analysis
```markdown
# Competitive Landscape — 

**Company:**   ·  **Feature / Product:** 
**Author:**   ·  **Date created:**   ·  **Version:** 1.0
**The comparison universe:** 

| Competitor / Alternative | Strengths | Weaknesses | Our winning strategy (fight or run) |
| :-- | :-- | :-- | :-- |
|  |  |  |  |

## Where we win

## Where we should not fight

## Evidence

```

### Solution Matrix
```markdown
# Solution Matrix — 

Axes: X = Impact to Customer (Low→High), Y = Depth of Investment (Low→High).

| | Low Impact | High Impact |
| :-- | :-- | :-- |
| **High Investment** | "Why?" —  | Strategic Vision —  |
| **Low Investment** | Utilities —  | No Brainer —  |

**Our products:** 
**Competitors' products:** 
**Read-out:** 
```

## Deliver the artifact
Follow `../pm-copilot/references/artifact-output.md`: **ask Markdown or .docx**, write
the `.md`, convert to `.docx` on request via your environment's native document-creation capability. Then
offer the next stage: sharpen **`pm-positioning`** against these competitors, or set
investment direction in **`pm-product-strategy`**.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [julianoczkowski](https://github.com/julianoczkowski)
- **Source:** [julianoczkowski/product-manager](https://github.com/julianoczkowski/product-manager)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-julianoczkowski-product-manager-pm-competitive-landscape
- Seller: https://agentstack.voostack.com/s/julianoczkowski
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.