# Pm Product Canvas

> >-

- **Type:** Skill
- **Install:** `agentstack add skill-julianoczkowski-product-manager-pm-product-canvas`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [julianoczkowski](https://agentstack.voostack.com/s/julianoczkowski)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [julianoczkowski](https://github.com/julianoczkowski)
- **Source:** https://github.com/julianoczkowski/product-manager/tree/main/skills/pm-product-canvas

## Install

```sh
agentstack add skill-julianoczkowski-product-manager-pm-product-canvas
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Product Canvas / Business Case (Pragmatic Framework: Business → Business Plan)

**Rule:** the Business Plan is an *objective* analysis of a market opportunity that
provides the basis for investment. Articulate what you learned in the market,
quantify the risk with a financial model, and **end with a go/no-go recommendation.**
Opinion is irrelevant; the case is built on validated market evidence. See
`../pm-copilot/references/framework.md` for the market-problem test and primitives.

Check the feature dossier first (see `../pm-copilot/references/artifact-output.md`)
and reuse the market problem, personas, positioning, competitive picture, and
distinctive competencies already established there. Where they're missing, gather
them (run `pm-market-problems`, `pm-personas`, `pm-positioning`,
`pm-competitive-landscape`, `pm-distinctive-competence`) — the canvas synthesizes them.

## The Product Canvas — three parts

**1. Value Proposition** — *why this, why us, why now*
- **Market opportunity** — the urgent, pervasive, willing-to-pay problem.
- **Buyer / user persona** — who has the problem and who pays.
- **Positioning statement** — the ≤25-word "For [persona], [product] [verb] [problem] by [verb] [benefit]."
- **Strategic alignment** — how it supports company strategy (tie to the Strategy Matrix).

**2. Value Creation** — *can we win, and at what cost*
- **Distinctive competencies** — the valued + different + provable strengths this leverages.
- **Competitive landscape** — alternatives, their strengths/weaknesses, our winning strategy.
- **Impact to buyers/users** — the positive/negative consequences; the ROI to the buyer.
- **Investment level** — resources (people, material, facility) required.

**3. Value Capture** — *what the business gets back*
- **Market size** — see sizing below.
- **Revenue generation** — projected units × price over the horizon.
- **Costs / profits** — see cost models below.
- **Distribution strategy** — the channels aligned to how the market buys.
- **Success metrics** — how you'll know it worked (Value / Quality / Progress / Satisfaction).

## Market sizing & financials
- **Revenue** = projected number of units × unit price (build a simple multi-period model).
- **Cost — pick one model:**
  - **Percentage-of-Revenue model** — estimated revenue × historical contribution margin.
  - **Estimation model** — sum the *loaded* costs of dedicated headcount across Engineering, Services, Support, Sales, Marketing, Data Science, etc.
- Quantify **risk**: state the key assumptions and what would break the model.

## Buy, Build or Partner decision tree
Work top to bottom:
1. Does the solution **leverage our distinctive competencies?** → **Build.**
2. If no — can we **create it at low cost?** → **Build.**
3. If no — do we **have the time** to reach a solution? If **no → Buy.**
4. If yes — are the **required skill sets available internally?** **Yes → Build; No → Partner.**

## Interview the user (batch questions)
1. The opportunity in one line, the persona, and the market problem + evidence.
2. Strategic fit — which company goal / Strategy-Matrix cell does it serve?
3. Distinctive competencies it leverages; main competitors/alternatives.
4. Rough units, price, time horizon; do you have contribution-margin history or headcount estimates?
5. Any gaps in the solution you'd need to fill (feeds Buy/Build/Partner)?
6. Success metrics leadership cares about.

## Artifact template
```markdown
# Product Canvas / Business Case — 

**Company:**   ·  **Feature / Product:** 
**Author:**   ·  **Date created:**   ·  **Version:** 1.0
**Recommendation:**  — 

## 1. Value Proposition
- **Market opportunity (problem):** 
- **Buyer persona:**   •  **User persona:** 
- **Positioning statement:** For ,    by  .
- **Strategic alignment:** 

## 2. Value Creation
| Dimension | Assessment |
| :--- | :--- |
| Distinctive competencies leveraged |  |
| Competitive landscape |  |
| Impact to buyers/users |  |
| Investment level |  |

## 3. Value Capture
- **Market size:** 
- **Revenue model:**

| Period | Units | Unit Price | Revenue |
| :--- | ---: | ---: | ---: |
| Y1 |  |  |  |
| Y2 |  |  |  |

- **Cost model:** 
- **Projected profit / contribution:** 
- **Distribution strategy:** 
- **Success metrics:** 

## 4. Buy, Build or Partner

## 5. Risk & assumptions
-  — 
- > TODO: 

## 6. Recommendation

```

## Deliver the artifact
Follow `../pm-copilot/references/artifact-output.md`: confirm inputs, **ask Markdown
or .docx**, write the `.md`, and convert to `.docx` on request via your environment's native document-creation capability. Then offer the next stage: turning the approved opportunity
into a **`pm-product-roadmap`**.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [julianoczkowski](https://github.com/julianoczkowski)
- **Source:** [julianoczkowski/product-manager](https://github.com/julianoczkowski/product-manager)
- **License:** MIT

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-julianoczkowski-product-manager-pm-product-canvas
- Seller: https://agentstack.voostack.com/s/julianoczkowski
- Browse the marketplace: https://agentstack.voostack.com/browse

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Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.