# Copy Formulas

> Write or fix ad copy using the classic copywriting formulas (PAS, AIDA, Before-After-Bridge, 4Ps, SCQA, Star-Story-Solution and friends), choosing the right formula for the placement. Use to draft primary text or to diagnose copy that reads fine but does not convert.

- **Type:** Skill
- **Install:** `agentstack add skill-kelpi-ai-meta-ads-skills-copy-formulas`
- **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior
- **Seller:** [kelpi-ai](https://agentstack.voostack.com/s/kelpi-ai)
- **Installs:** 0
- **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills)
- **Latest version:** 0.1.0
- **License:** MIT
- **Upstream author:** [kelpi-ai](https://github.com/kelpi-ai)
- **Source:** https://github.com/kelpi-ai/meta-ads-skills/tree/main/skills/copy-formulas
- **Website:** https://kelpi.ai/skills

## Install

```sh
agentstack add skill-kelpi-ai-meta-ads-skills-copy-formulas
```

Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent.

## About

# Copy Formulas

## Doctrine
Copywriting formulas are not templates to fill; they are conversion-ordered thinking. PAS works because naming a pain earns attention honestly. Before-After-Bridge works because people buy the after, not the product. The formula's job is to keep you from burying the promise under cleverness. Rule of placement: Meta primary text has one job (stop the scroll and earn the click), so pain-first formulas (PAS, SCQA, Before-After-Bridge) usually beat feature-first ones (FAB) for cold audiences. Story formulas (Star-Story-Solution, long storytelling) earn their length only in retargeting or founder-voice posts.

## When to use
- Drafting primary text for a new angle (feed it the angle's WHO, PAIN, PROMISE).
- Diagnosing copy that gets glanced at but not clicked: it is usually a formula with a missing step.
- Works with no MCP.

## Run it

```
Write ad copy for this angle:
WHO: [from Angle Writer]  PAIN: [verbatim if possible]  PROMISE: [from Pain to Promise]
Placement: [Meta primary text (cold) / retargeting / landing page hero]
Voice: [3 adjectives + one verbatim brand phrase]

1. Pick the 2 best-fit formulas for this placement and say why in one line each. Choose from: PAS (pain, agitate, solve), AIDA, Before-After-Bridge, 4Ps (promise, picture, proof, push), SCQA (situation, complication, question, answer), Star-Story-Solution, PPPP (problem, promise, proof, proposal), straight storytelling.
2. Write one version per formula. Meta primary text: first line must work standalone (it is all most people see before "...more"), under 125 words total, no hashtags, one CTA.
3. Label each structural beat inline in a copy of the draft (so I can see the formula working).
4. PROOF beats use only real proof I gave you. If I gave none, write the version without a proof beat and tell me the copy is weaker until I supply it.
5. If I pasted EXISTING copy instead: name the formula it is closest to, the beat it is missing or burying, and rewrite it with the missing beat restored.
```

## Guardrails
- No invented proof, testimonials, statistics, or scarcity. A fake "only 3 left" is a formula beat filled with a lie.
- Agitation has a floor: name the pain sharply, never mock the person who has it.
- The first line is 80% of the work. If it does not pass the one-second test for the WHO, the formula underneath cannot save it.
- One CTA. Two asks split attention and lower both.

## Good output looks like
Two labeled drafts a founder can paste into Ads Manager, honest about where proof is missing, with the beats visible enough to learn the formula by reading it.

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [kelpi-ai](https://github.com/kelpi-ai)
- **Source:** [kelpi-ai/meta-ads-skills](https://github.com/kelpi-ai/meta-ads-skills)
- **License:** MIT
- **Homepage:** https://kelpi.ai/skills

Install and usage instructions live in the source repository linked above.

## Pricing

- **Free** — Free

## Security capabilities

Automated source analysis of v0.1.0 — what this tool can access:

- **Network access:** no
- **Filesystem access:** no
- **Shell / process execution:** no
- **Environment & secrets:** no
- **Dynamic code execution:** no

*"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.*


## Versions

- **0.1.0** — security scan: passed — Imported from the upstream source.

## Links

- Listing page: https://agentstack.voostack.com/l/skill-kelpi-ai-meta-ads-skills-copy-formulas
- Seller: https://agentstack.voostack.com/s/kelpi-ai
- Browse the marketplace: https://agentstack.voostack.com/browse

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