# Cold Outreach > A Claude skill from koinod/koino-skills. - **Type:** Skill - **Install:** `agentstack add skill-koinod-koino-skills-cold-outreach` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [koinod](https://agentstack.voostack.com/s/koinod) - **Installs:** 0 - **Category:** [Agent Skills](https://agentstack.voostack.com/c/agent-skills) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [koinod](https://github.com/koinod) - **Source:** https://github.com/koinod/koino-skills/tree/main/cold-outreach ## Install ```sh agentstack add skill-koinod-koino-skills-cold-outreach ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Cold Outreach > Generate a personalized 5-touch email sequence + 3 LinkedIn DM variants for any prospect. --- name: cold-outreach version: 1.0.0 description: Generate personalized cold outreach sequences using proven sales frameworks author: KOINO Capital tags: [sales, outreach, email, linkedin, prospecting] --- ## Description Cold Outreach generates a full multi-channel outreach sequence — 5 emails + 3 LinkedIn DMs — personalized to a specific prospect. Every message uses battle-tested copywriting frameworks (PAS, BAB, AIDA) that top sellers use to book meetings. No generic templates. No "I hope this finds you well." The difference between a full pipeline and an empty calendar is 8 well-written messages. ## Activation This skill activates when: - The user wants to create a cold outreach sequence or campaign - The user provides a prospect and wants email + LinkedIn messages - The user asks for a drip sequence, follow-up emails, or outbound campaign - The user mentions "cold outreach", "email sequence", "follow-up sequence", or "DM script" **Trigger phrases**: "cold outreach", "outreach sequence", "email sequence for", "follow-up emails", "LinkedIn DMs", "drip campaign", "prospect sequence", "how to reach out to" ## Input The user provides some or all of: - **Prospect name** — who you're reaching out to - **Company** — where they work - **Title/role** — their position - **Industry** — their vertical - **Pain point** — what problem you solve for them - **Your offer** — what you're selling or proposing - **Context** (optional) — mutual connection, recent event, anything specific If the user provides minimal info, ask for at least: company, industry, and pain point. Infer the rest. ## Instructions ### Step 1: Build the Prospect Profile From the input, establish: - **Their likely daily reality** — what does their day look like? - **Their top 3 pains** — what keeps them up at night? - **Their buying triggers** — what would make them act NOW vs. later? - **Their objections** — why would they say no or ignore you? - **Their language** — how do they talk about their problems? (industry jargon, casual, formal) ### Step 2: Generate the 5-Email Sequence Each email uses a different framework and escalation level: --- ```markdown ## Email Sequence ### Email 1: The Opener (Day 1) **Framework**: Problem-Agitate-Solve (PAS) **Goal**: Earn a reply. Not a meeting. A reply. **Subject**: [5-8 words, lowercase, curiosity-driven] [Personalized opening — reference something specific about THEM (1 sentence)] [Agitate — name the pain, make it visceral (1-2 sentences)] [Solution tease — hint at how you solve it without explaining everything (1 sentence)] [CTA — one low-friction question (1 sentence)] [First name sign-off] --- ### Email 2: The Value Drop (Day 3) **Framework**: Before-After-Bridge (BAB) **Goal**: Provide value. Build credibility. No ask yet. **Subject**: [Reference to Email 1 or new angle] [Before — paint their current reality (1-2 sentences)] [After — paint what life looks like with the problem solved (1-2 sentences)] [Bridge — "Here's how [similar company] got there" + specific result (1-2 sentences)] [Soft CTA — "Want me to show you exactly how?" or share a resource] --- ### Email 3: The Social Proof (Day 7) **Framework**: Case Study Drop **Goal**: Overcome the "why should I trust you" objection. **Subject**: [Reference a result, not your company] [1-sentence re-engagement — "Quick follow-up on [topic]"] [Mini case study — Company X had [same problem]. We [did this]. Result: [specific metric]. (2-3 sentences)] [Bridge to them — "Your situation at [their company] looks similar because [reason]." (1 sentence)] [CTA — specific and time-bound: "Got 15 minutes Thursday or Friday?"] --- ### Email 4: The Pattern Interrupt (Day 12) **Framework**: Curiosity + Contrast **Goal**: Break through inbox blindness. Change the pattern. **Subject**: [Unexpected angle — question, stat, or contrarian take] [Pattern interrupt — say something they haven't heard from the other 47 salespeople in their inbox (1-2 sentences)] [Quick reframe of the problem from a new angle (1-2 sentences)] [Micro-CTA — even lower friction than before: "Yes or no — worth a conversation?"] --- ### Email 5: The Breakup (Day 18) **Framework**: Loss Aversion + Dignity **Goal**: Trigger FOMO or get a definitive no (both are wins). **Subject**: "closing your file" or "should I stop reaching out?" [Acknowledge — "I've reached out a few times and haven't heard back. I get it — you're busy." (1 sentence)] [Quick restate of value — one sentence, the strongest version (1 sentence)] [Breakup — "I'll close your file and won't reach out again. If [pain point] becomes a priority, here's my calendar link." (1 sentence)] [Graceful close — wish them well, no guilt trip] *Note: This email consistently gets the highest reply rate (18-25%) because it triggers loss aversion.* ``` --- ### Step 3: Generate 3 LinkedIn DM Variants ```markdown ## LinkedIn DM Variants ### DM 1: The Connection Request Note (300 chars max) **Approach**: Peer-to-peer, no pitch [Reference shared industry, mutual connection, or their content (1 sentence)] [Reason for connecting — NOT to sell (1 sentence)] *Example tone: "Saw your post on [topic] — sharp take. I work in the same space and wanted to connect."* --- ### DM 2: The Follow-Up DM (after they accept — Day 2) **Approach**: Give before you ask [Thank them for connecting (1 sentence)] [Offer something valuable — insight, resource, or observation about their business (2-3 sentences)] [No ask. Just value.] --- ### DM 3: The Pivot to Conversation (Day 5-7) **Approach**: Natural transition from connection to conversation [Reference something from their recent activity — post, comment, company news (1 sentence)] [Tie it to the pain point naturally (1 sentence)] [Soft CTA — "Curious how you're handling [specific challenge]?" or "Happy to share what's working for [similar companies] if useful."] ``` --- ### Step 4: Sequence Strategy Notes ```markdown ## Sequence Strategy **Timing**: | Touch | Channel | Day | Best Send Time | |-------|---------|-----|----------------| | Email 1 | Email | Day 1 | Tue-Thu, 8-9am | | DM 1 | LinkedIn | Day 1 | Same day as Email 1 | | Email 2 | Email | Day 3 | 8-9am | | DM 2 | LinkedIn | Day 4 | After they accept | | Email 3 | Email | Day 7 | 8-9am | | DM 3 | LinkedIn | Day 9 | 10am-12pm | | Email 4 | Email | Day 12 | 7-8am (early = pattern interrupt) | | Email 5 | Email | Day 18 | 3-4pm Fri (end of week reflection) | **If they reply at any point**: STOP the sequence. Respond personally. Never send the next automated touch after a reply. **If no reply after all 8 touches**: Wait 45 days, then restart with a completely new angle. Never repeat the same sequence. **Objection handling**: - "Not interested" → "Totally fair. Mind if I ask — is it the timing or the concept?" - "We already have a solution" → "Good to hear. Out of curiosity, what's working and what's not?" - "Send me more info" → "Happy to. What specifically would be most useful — [option A] or [option B]?" (qualify, don't just dump a PDF) - "Too expensive" → "Makes sense to think about cost. When you say expensive — compared to what?" ``` ## Rules 1. **Personalization is mandatory.** Every email must reference something specific about the prospect or their company. No "Dear Sir/Madam." 2. **3-5 sentences per email.** These are cold emails, not whitepapers. 3. **One CTA per message.** Never two. Never zero. 4. **No buzzwords.** "Synergy", "leverage", "revolutionary", "game-changing", "cutting-edge" — all banned. 5. **Subject lines are lowercase.** No caps. No emojis. No "RE:" tricks. Write like a colleague, not a marketer. 6. **Each email stands alone.** If they only read Email 3, it should still make sense. 7. **Escalate, don't repeat.** Each touch adds a new angle, new proof point, or new frame. Never say the same thing twice. 8. **Mobile-first.** 80% of emails are read on phones. No walls of text. 9. **No attachments or links in Email 1.** They trigger spam filters. ## Example ### Input > Prospect: Sarah Chen, VP of Sales at CloudMetrics (Series B SaaS, 200 employees). Industry: Analytics/BI. Pain point: Their SDR team books meetings but 40% no-show. My offer: AI-powered meeting confirmation and prep system. ### Output *(Full 5-email sequence + 3 LinkedIn DMs following the exact format above, personalized to Sarah, CloudMetrics, and the no-show problem)* ## Batch Mode Provide a list of prospects to generate unique sequences for each: ``` | Name | Company | Role | Industry | Pain Point | |------|---------|------|----------|------------| | Sarah Chen | CloudMetrics | VP Sales | SaaS/Analytics | 40% meeting no-shows | | Marcus Rivera | GreenBuild | COO | Construction | Project delays from manual scheduling | | Priya Patel | HealthSync | CMO | HealthTech | Low content output despite 5-person team | ``` Each sequence will be uniquely crafted — not a find-and-replace. --- *Built by [KOINO Capital](https://koino.capital) | Test your outreach with our cognitive sim: [koino.capital/simulate](https://koino.capital/simulate)* *Want outreach sequences generated and sent autonomously? [Deploy with KOINO](https://koino.capital/deploy)* ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [koinod](https://github.com/koinod) - **Source:** [koinod/koino-skills](https://github.com/koinod/koino-skills) - **License:** MIT Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-koinod-koino-skills-cold-outreach - Seller: https://agentstack.voostack.com/s/koinod - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.