# Copywriting > >- - **Type:** Skill - **Install:** `agentstack add skill-leadmagic-gtm-skills-copywriting` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [LeadMagic](https://agentstack.voostack.com/s/leadmagic) - **Installs:** 0 - **Category:** [Communication](https://agentstack.voostack.com/c/communication) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [LeadMagic](https://github.com/LeadMagic) - **Source:** https://github.com/LeadMagic/gtm-skills/tree/main/skills/creative/copywriting - **Website:** https://github.com/LeadMagic/gtm-skills ## Install ```sh agentstack add skill-leadmagic-gtm-skills-copywriting ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Copywriting ## Overview Copywriting is salesmanship in print. Every word either moves the reader toward action or gives them a reason to leave. This skill covers conversion copywriting: headlines that stop the scroll, body copy that builds desire, and CTAs that convert. Draws from the best practitioners in the field. ## When to Use - "Write landing page copy" - "Create ad headlines" - "Write email marketing copy" - "Craft a tagline" - "Improve our messaging" - "Write social media captions" - "Rewrite this to convert better" ## Authoritative Foundations - **Joanna Wiebe (Copyhackers)** — conversion copywriting. Start with the prospect's problem, not your product. "What's in it for me?" answered in the first 3 seconds. - **Eugene Schwartz** — 5 awareness levels: Unaware, Problem-Aware, Solution-Aware, Product-Aware, Most Aware. Match copy to awareness. - **Robert Cialdini** — 7 persuasion principles: reciprocity, commitment, social proof, authority, liking, scarcity, unity. - **Neville Medhora (Kopywriting Kourse)** — practical frameworks. AIDA, PAS, features-to-benefits transformation. ## Step-by-Step Process ### Phase 1: Intake Who is the audience? What awareness level? What's the desired action? What's the primary objection? What's the proof? ### Phase 2: Framework Selection - **AIDA**: Attention → Interest → Desire → Action (universal) - **PAS**: Problem → Agitation → Solution (pain-first) - **BAB**: Before → After → Bridge (transformation story) - **4Ps**: Promise → Picture → Proof → Push (direct response) - **Features-to-Benefits**: "This does X" → "So you can Y" ### Phase 3: Headline Writing Headlines do 80% of the work. Rules: specific > clever, benefit > feature, under 15 words, no jargon. Test multiple variants. The best headline makes the reader think "tell me more." ### Phase 4: Body Copy Lead with the problem. Show you understand. Prove you can solve it. End with a single clear action. Write like you talk — read it aloud. If it sounds like marketing, rewrite it. ## Output Format Copy deliverable with headline variants, body copy, CTA options, and framework annotation explaining why each choice was made. ## Quality Check Before delivering, verify: - [ ] All required sections are complete - [ ] Output matches the user's stated need - [ ] Named frameworks are cited for key recommendations - [ ] No vague claims — every recommendation has a specific action - [ ] Deliverable is ready for operational use, not just conceptual ## Common Pitfalls 1. **Writing for everyone** — copy that appeals to "business leaders" appeals to no one. Write for one specific person. 2. **Feature lists without benefits** — "10GB storage" meaningless. "Store 50,000 photos without worrying about space" meaningful. 3. **Multiple CTAs** — each additional CTA reduces conversion. One action per piece of copy. 4. **Jargon** — "leverage synergistic solutions" convinces no one. Simple, clear, specific wins. ## Execution Artifacts - `references/framework-notes.md` — named frameworks, citation anchors, and operating assumptions - `templates/output-template.md` — copy-paste deliverable structure for the user - `scripts/check-output.py` — local checklist validator for required sections This skill includes lightweight artifacts the agent can load on demand: Use the artifacts when the user asks for an implementation-ready deliverable, a repeatable workflow, or a quality check rather than generic advice. ## Implementation Depth Use this section when the user asks for a finished asset, not a high-level explanation. ### Diagnostic Questions 1. What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led? 2. Which ICP tier is the output for: small business, mid-market, enterprise, or mixed? 3. What proof is available today: customer stories, usage data, third-party validation, screenshots, or none? 4. What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow? 5. What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure? ### Framework Application Map the recommendation explicitly to the named frameworks in this skill: - Joanna Wiebe Copyhackers: apply only the part that directly improves the requested deliverable. - Cialdini Persuasion: apply only the part that directly improves the requested deliverable. - Eugene Schwartz Awareness Levels: apply only the part that directly improves the requested deliverable. - Neville Medhora Kopywriting Kourse: apply only the part that directly improves the requested deliverable. ### Deliverable Standard A strong output from this skill includes: - A crisp diagnosis of the current situation - A recommended path with tradeoffs, not a generic list - A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan - A measurement plan with leading and lagging indicators - Risks and edge cases called out before execution ### Adaptation Rules - For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity. - For mid-market: include workflow ownership, handoffs, integrations, and enablement assets. - For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements. ## Related Skills - **cold-email-copywriting**: Cold email-specific frameworks - **landing-pages**: Landing page copy with CRO - **social-media-strategy**: Social media copy formats ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [LeadMagic](https://github.com/LeadMagic) - **Source:** [LeadMagic/gtm-skills](https://github.com/LeadMagic/gtm-skills) - **License:** MIT - **Homepage:** https://github.com/LeadMagic/gtm-skills Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-leadmagic-gtm-skills-copywriting - Seller: https://agentstack.voostack.com/s/leadmagic - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.