# Marketing Strategy > >- - **Type:** Skill - **Install:** `agentstack add skill-leadmagic-gtm-skills-marketing-strategy` - **Verified:** Yes — security-reviewed for prompt injection and unsafe behavior - **Seller:** [LeadMagic](https://agentstack.voostack.com/s/leadmagic) - **Installs:** 0 - **Category:** [Communication](https://agentstack.voostack.com/c/communication) - **Latest version:** 0.1.0 - **License:** MIT - **Upstream author:** [LeadMagic](https://github.com/LeadMagic) - **Source:** https://github.com/LeadMagic/gtm-skills/tree/main/skills/analytics/marketing-strategy - **Website:** https://github.com/LeadMagic/gtm-skills ## Install ```sh agentstack add skill-leadmagic-gtm-skills-marketing-strategy ``` Requires the [AgentStack CLI](https://agentstack.voostack.com/docs/cli). Works with Claude Code, Cursor, and any MCP-compatible agent. ## About # Marketing Strategy ## Overview Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue. Not "what should we post?" — "given our ICP, budget, and stage, where does every dollar and hour go?" This skill builds a complete marketing operating plan: channel mix, budget allocation by funnel stage, content strategy, demand generation, brand building, and measurement. The output is a strategy document, not a list of tactics. ## Authoritative Foundations - **Product-Led Marketing** — Shapes deliverables for this skill — Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue. - **Schwartz Awareness Levels** — Shapes deliverables for this skill — Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue. - **Pulizzi Content Tilt** — Shapes deliverables for this skill — Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue. ## When to Use - "Build our marketing strategy" - "Plan our marketing for Q1" - "Allocate marketing budget" - "Which channels should we invest in?" - "Design a demand generation engine" - "Create a marketing operating plan" - "What should marketing own vs sales?" ## Step-by-Step Process ### Phase 1: Channel Mix by Stage | Stage | <$1M ARR | $1-10M ARR | $10M+ ARR | |---|---|---|---| | **Primary** | Founder-led content + outbound | Content + paid + events | Brand + multi-channel | | **Content** | LinkedIn (founder), blog | Blog, newsletter, webinars | Editorial, video, podcast | | **Paid** | None (too early) | LinkedIn + Google (test) | LinkedIn + Google + Meta + programmatic | | **Events** | None | 1-2 conferences/year | Owned events + major conferences | | **PR/Media** | Podcast guesting | Trade publications | Tier 1 media + analyst relations | | **Partners** | None | Integration partners | Full partner ecosystem | ### Phase 2: Budget Allocation Marketing budget as % of ARR: - **<$1M ARR:** 20-40% (investment mode, founder-led) - **$1-5M ARR:** 15-25% - **$5-20M ARR:** 10-20% - **$20M+ ARR:** 8-15% Allocate across channels: | Channel | Seed/<$1M | Growth/$1-10M | Scale/$10M+ | |---|---|---|---| | Content & SEO | 40% | 30% | 25% | | Paid acquisition | 0% | 25% | 30% | | Events & field | 10% | 15% | 20% | | Brand & PR | 5% | 10% | 15% | | Product marketing | 15% | 10% | 5% | | Tools & ops | 30% | 10% | 5% | ### Phase 3: Demand Generation Architecture **Top of funnel (awareness):** Content marketing, paid social, PR, events. Goal: reach ICP, generate traffic and brand searches. Metric: traffic, brand search volume, social following. **Middle of funnel (consideration):** Webinars, case studies, comparison pages, gated content. Goal: capture contact information, educate buyer. Metric: MQLs, email subscribers, content downloads. **Bottom of funnel (conversion):** Demo requests, free trials, sales outreach. Goal: create sales-qualified opportunities. Metric: pipeline generated, opportunities created. **Post-funnel (expansion):** Customer marketing, advocacy, referrals. Goal: expansion revenue and word-of-mouth. Metric: NRR, referral revenue. ### Phase 4: Brand Building Brand compounds. It's the reason someone chooses you over a cheaper competitor. **Brand assets to build:** - Distinctive point of view (not "we're the best" — "here's what we believe that others don't") - Original research and data (your unique data is your best content) - Customer stories (named, specific, quantified) - Executive thought leadership (founder brand = company brand at <$10M ARR) - Visual identity and design system (consistent across every touchpoint) **Measurement:** Brand search volume, direct traffic growth, win rate on competitive deals, inbound demo request growth. ### Phase 5: Marketing-Sales Handoff Marketing generates demand. Sales converts it. The handoff is where most companies break. **MQL definition (marketing side):** ICP fit confirmed + meaningful engagement (content download, webinar attendance, pricing page visit). Clear criteria, not "they seem interested." **SQL definition (sales side):** MQL + explicit buying signal (demo request, trial sign-up, contact form with budget information). **SLA:** MQL → first sales touch within 15 minutes (speed-to-lead is the single biggest conversion lever). Track: MQL→SQL conversion rate, SQL→ opportunity rate, marketing-sourced pipeline. ## Output Format Marketing strategy document with: channel mix by stage, budget allocation, demand generation architecture, brand building plan, content calendar (quarterly), marketing-sales SLA, and KPI dashboard. ## Quality Check - [ ] Channel mix appropriate for ARR stage - [ ] Budget allocation by channel with rationale - [ ] MQL and SQL definitions documented and agreed upon - [ ] Marketing-sales SLA defined and measured - [ ] Brand building plan (not just demand gen) - [ ] Measurement framework: pipeline and revenue, not just leads ## Common Pitfalls 1. **No strategy, just tactics.** "Let's post on LinkedIn and run some ads" without a channel mix and budget is a tactic list, not a strategy. 2. **Too many channels too early.** A $1M ARR company doesn't need events, programmatic, and TikTok. 2-3 channels done well beats 8 channels done poorly. 3. **Marketing-sales misalignment.** Marketing measured on MQLs, sales measured on closed revenue. Different incentives, different behaviors. Align on pipeline generated, not leads. 4. **Brand as an afterthought.** Brand is the thing that makes outbound reply rates go up, paid CPC go down, and win rates increase. Invest before you need it. ## Execution Artifacts - `references/framework-notes.md` — named frameworks, citation anchors, and operating assumptions - `templates/output-template.md` — copy-paste deliverable structure for the user - `scripts/check-output.py` — local checklist validator for required sections This skill includes lightweight artifacts the agent can load on demand: Use the artifacts when the user asks for an implementation-ready deliverable, a repeatable workflow, or a quality check rather than generic advice. ## Related Skills - **paid-advertising**: Paid channel execution - **content-marketing**: Content strategy and SEO - **content-distribution**: Multi-channel content distribution - **attribution**: Marketing ROI measurement ## Source & license This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code. - **Author:** [LeadMagic](https://github.com/LeadMagic) - **Source:** [LeadMagic/gtm-skills](https://github.com/LeadMagic/gtm-skills) - **License:** MIT - **Homepage:** https://github.com/LeadMagic/gtm-skills Install and usage instructions live in the source repository linked above. ## Pricing - **Free** — Free ## Security capabilities Automated source analysis of v0.1.0 — what this tool can access: - **Network access:** no - **Filesystem access:** no - **Shell / process execution:** no - **Environment & secrets:** no - **Dynamic code execution:** no *"Yes" means the capability is present in the source — more access means more to trust, not that it is unsafe.* ## Versions - **0.1.0** — security scan: passed — Imported from the upstream source. ## Links - Listing page: https://agentstack.voostack.com/l/skill-leadmagic-gtm-skills-marketing-strategy - Seller: https://agentstack.voostack.com/s/leadmagic - Browse the marketplace: https://agentstack.voostack.com/browse --- Listed on AgentStack — the marketplace for AI agent skills and MCP servers. Every listing is security-reviewed. Creators keep 70%.